List of Articles soheila zarinjoi alvar

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  1 - Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company
  Aliasghar Poorteymoor soheila zarinjoy alvar fereydoun omidi
  In the current changing and uncertain conditions, businesses must expand their tangible and intangible resources and internal capabilities so that they can respond appropriately to environmental changes. Therefore, they can achieve long-term goals if they have a written More

  In the current changing and uncertain conditions, businesses must expand their tangible and intangible resources and internal capabilities so that they can respond appropriately to environmental changes. Therefore, they can achieve long-term goals if they have a written strategic planConsumer hostility is one of the limiting factors of the globalization of markets and its effects on purchase decisions are considered to be one of the most important topics in the field of marketing and consumer behavior, which are less studied than other concepts in this fieldThe purpose of this research is to provide a model to explain the relationship between customer hostility and mixed elements of marketing in the company of Modirankhodro in a qualitative method based on ground theory. became.Sampling continued using the snowball method and reaching theoretical saturation. Finally, 11 people were interviewed and the results of the interviews were analyzed using MAXQDA software. The main findings of the research are presented in two parts: conceptual framework and conceptual model. Manuscript profile
• Open Access Article
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  2 - Compilation of agricultural products bundling model
  Abas papi Fereydoun Omidi ُSoheila Zarinjoy Alvar
  The aim of this research is to Compilation of agricultural products bundling modelThis research is fundamental in terms of its purpose and qualitative in terms of method, and the foundation's data theorizing approach has been used. The participants in this research More

  The aim of this research is to Compilation of agricultural products bundling modelThis research is fundamental in terms of its purpose and qualitative in terms of method, and the foundation's data theorizing approach has been used. The participants in this research include all the experts of the exporting companies of agricultural products in Khuzestan province with at least 10 years of export experience. This research is applied in terms of objective and in terms of qualitative method and the foundation's data theorizing approach has been used. The participants in this research include all the experts of agricultural products exporting companies in Khuzestan province with at least 10 years of export experience.In this part, in the open coding stage, 389 codes extracted from 16 semi-structured interviews with knowledgeable experts and specialists in the research field were converted into 110 more abstract concepts and finally 31 dimensions and 13 main categories in the form of a paradigm model under the title of management, the following factors structure of export, political factors, economic factors, social and cultural factors, laws and government administrative system, government economic policies, export marketing strategy, government support strategies, This can create a good competitive advantage over other competitors and lead to export growth, and according to the conditions of the region, it is possible to use the maximum capacity to achieve efficiency. Used in the export of agricultural products. Manuscript profile