About the journal
Based on the decision of the 28th session of the Commission for the Validation of Publications in the Field of Humanities and Arts of the Islamic Azad University, dated 07/26/1400, it was agreed to launch a journal entitled Interdisciplinary Studies in Marketing Management.
The purpose of the Quarterly Journal of Marketing Management Interdisciplinary Studies is to provide a scientific environment for researchers in the field of marketing and related interdisciplinary topics as a scientific resource for the production, dissemination and introduction of scientific research findings and results. It is hoped that this quarterly will raise the scientific level of researchers in this field.
In order to achieve this goal, this quarterly asks researchers to submit their valid and unpublished articles to the quarterly for judging and publishing. Quarterly Journal of Interdisciplinary Studies in Marketing Management, with respect to the rules of professional ethics in journals and the obligation to comply with them, follows the executive regulations of the law on prevention and combating Fraud in scientific works.
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Open Access Article
1 - Designing a digital marketing communications model in the telecom industry with a mixed exploratory approach (case study: Iran Mobile Communications Company)
saeed aghasiIssue 2 , Vol. 3 , Summer 2024 -
Open Access Article
2 - Presenting a co-creation model in family branding based on social capital
mahshid noorali حمیدرضا سعیدنیا zahra alipour darvishiIssue 2 , Vol. 3 , Summer 2024 -
Open Access Article
3 - The effect of differentiation strategy and cost leadership on the relationship between social responsibility and the amount and sustainability of corporate dividends
majid moradi mohamad kazem sabziIssue 2 , Vol. 3 , Summer 2024 -
Open Access Article
4 - Designing and explicating the policy making model of business organizations to adapt to environmental uncertainty conditions in the home appliance industry.
Mohamad Taghi َAmini Faezeh Zarif Mohammadreza Mashyekh Seyed Moosa KhademiIssue 2 , Vol. 3 , Summer 2024 -
Open Access Article
5 - Designing an interpretative-structural model of quality dimensions of marketing management consulting services
YAGHOOB SALIMPOUR naser azad ABDOLLAH NAAMI leila karimianIssue 2 , Vol. 3 , Summer 2024 -
Open Access Article
6 - Presenting the Digital Governance Model in Iran's Banking Industry (Case Study: Tosee Taavon Bank)
Alireza Farhadi Koutenaei Shaysteh Varedi Asadollah Mehrara Hamid Azadi ReikandehIssue 2 , Vol. 3 , Summer 2024 -
Open Access Article
7 - Designing a Green Marketing Model Based on Sustainable Development: A Grounded Data Theory Approach
Mehrdad MoKhtarpour Fereshte Lotfi Zadeh Siavash Ahmadi Chehrebagh Farid Taheri KiaIssue 2 , Vol. 3 , Summer 2024 -
Open Access Article
8 - Designing an attitude development model for the Iranian brand in the household appliance industry with an emphasis on national values and religious beliefs
omid zanganeh mahdi mahmoodzadeh vashan hosein hakimpour Mohammad MohammadiIssue 2 , Vol. 3 , Summer 2024
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Open Access Article
1 - Meta-Analysis of the Relationship between Brand Equity and Loyalty of Iranian Athletes
Kazem Mehri Mehrdad Rahimian Bahman GhardashiIssue 1 , Vol. 3 , Spring 2024 -
Open Access Article
2 - Identifying Different Dimensions of Brand Transgression in the Iranian Banking Industry
Gholamreza Shahbazi Soleyman Iranzadeh Bagher AsgarnezhadIssue 1 , Vol. 3 , Spring 2024 -
Open Access Article
3 - Investigating the relationship between software support of the company's capabilities and the company's performance with regard to the mediating role of value and business strategy
Fatemeh Hooshangi Elahe MasoumiIssue 2 , Vol. 2 , Autumn 2023 -
Open Access Article
4 - Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company
Aliasghar Poorteymoor soheila zarinjoy alvar fereydoun omidiIssue 3 , Vol. 2 , Winter 2023 -
Open Access Article
5 - Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention
Nosratallah Shadnoush Mohammad ali Keramati Maesumeh GhafuriIssue 2 , Vol. 1 , Winter 2022 -
Open Access Article
6 - Identifying and Prioritizing of Factors Affecting the Development of Food Tourism in Yazd City
Omid BayatIssue 3 , Vol. 2 , Winter 2023 -
Open Access Article
7 - Validation of social marketing of cultural products based on risk management (Study case: Isfahan Municipality's Cultural Vice-Chancellor)
saeed aghasi masoud mokhtarikarchegani Mohammad Reza dalvi isfahanIssue 4 , Vol. 2 , Winter 2024 -
Open Access Article
8 - Providing of customer attraction model in digital marketing based on visual stimuli with a classical Grounded Theory (GT) Approach
Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad MohammadiIssue 3 , Vol. 1 , Winter 2023 -
Open Access Article
9 - The impact of information technology management on green electronic supply chain (case study: Khorramshahr customs staff)
Fereydoun Omidi Azadeh SanjoriIssue 4 , Vol. 2 , Winter 2024 -
Open Access Article
10 - Designing and explaining intelligent marketing based on the Internet of Things in the banking industry using the cognitive mapping method
Seyed Mohammad Sadegh Shoaee Astaneh amir rahimpour Ali HoseinzadehIssue 3 , Vol. 2 , Winter 2023
