A Model for Standardization/Adaptation Strategy Selection in the Irans Multinational Companies (MNCs)
Subject Areas : General Management
Mohammad Ali Abdolvand
1
(
Associate professor, Business Management Office, School of Management and Economics, Science and Research Branch,
Islamic Azad University (IAU), Tehran, Iran.
)
Nadereh Sadat Najafizadeh
2
(
PhD Student, Business Management Office, School of Management and Economics, Science and Research Branch,
Islamic Azad University (IAU), Tehran, Iran.
)
Keywords:
Abstract :