Analysis of factors affecting the improvement of the competitive power of sports production companies

Subject Areas : Innovation in Sports Management

amirreza  shirvani ¹ (PhD Student, Department of Physical Education and Sports Sciences, Mashhad Branch, Islamic Azad University, Mashhad, Iran)
Hassan  Fahim Devin ² (Associate Professor, Physical Education Management and Planning, Department of Physical Education and Sports Sciences, Mashhad Branch, Islamic Azad University, Mashhad, Iran)
Hossein  Peymanizad ³ (Associate Professor, Department of Physical Education and Sports Science, Mashhad Branch, Islamic Azad University, Mashhad, Iran)
Mohammad Reza  Esmaeilzadeh Ghandehari ⁴ (Assistant Professor, Department of Physical Education and Sports Science, Mashhad Branch, Islamic Azad University, Mashhad, Iran)

Received: 2023-11-19 Accepted : 2024-01-08 Published : 2024-01-18

Keywords: Sports products, competitive power, Sports Marketing, market control, manufacturing companies,

Abstract :

Competitiveness is one of the key success indicators of manufacturing companies. The purpose of the current research was to identify and analyze the factors affecting the improvement of the competitive power of sports product manufacturing companies. The current research was applied research in terms of purpose, mixed type in terms of data search, and exploratory in terms of data analysis method. The statistical population of the research was professors of sports management, owners of companies producing sports products, experts in the field of export and import of sports products, specialists in the field of sports marketing and managers of companies producing sports products. First, the identification of internal and external strategic indicators effective on improving the competitive power of the country's sports product manufacturing companies was done using the data theory of the foundation and Glazer's approach, and in the next step, the factors were prioritized using the Dimtel-Fuzzy method. The sampling method was purposeful in both qualitative and quantitative sections. The findings of the research showed that the effective factors on improving the competitive power of sports production companies were placed in two categories of internal and external indicators. Also, the findings of the Dmitel Fazi test showed that, in order of priority, 5 concepts of legal and protective factors, structure and management, market control, supply and design, and commercial and international issues as effective factors and 4 concepts of customer and consumer factors, marketing, Product improvement and service improvement were classified as effective factors