Presenting a Gray Marketing Model Using the Role of Influencers in Social Media

Subject Areas : Business Strategy

Anvar Yousefi ¹ , Mehdi Hadad Zadeh ²

1 - PhD student in Business Management in Payame noor University of Iran
2 - Assistant Professor of Business Management Group of Payame noor University of Iran

Received: 2021-09-04 Accepted : 2021-11-22 Published : 2021-11-22

Keywords:

References:

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