A Study to Improve the Response in Email Campaigning by Comparing Data Mining Segmentation Approaches in Aditi Technologies

Subject Areas : General Management

P. Theerthaana ¹ , S. Sharad ²

1 - Department of Marketing, Anna University, Tamil Nadu, India
2 - Aditi Technologies, Marketing, Tamil Nadu, India

Received: 2014-09-13 Accepted : 2014-09-13 Published : 2014-10-01

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