Study of Experiential Marketing on After-purchase Behaviors in Food Products

Subject Areas : policy making

H. R. Saeednia ¹ ( Assistant Professor in Management, Islamic Azad University, Tehran North Branch, Tehran, Iran. )
A. Goudarzi ² ( MA Student in Management, Islamic Azad University, Tehran North Branch, Tehran, Iran. )

Received: 2015-10-13 Accepted : 2015-10-13 Published : 2013-11-01

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