Organizing Film Festivals and Its Effects in the Field of City and Urbanization

Subject Areas : Urban Management Studies

ali rahimi ¹ , seyed reza salehi amiri ² , Fatemeh Azizabadi Farahani ³

1 - PhD Student in Cultural Management and Planning, Islamic Azad University, Science and Research Branch, Tehran, Iran.
2 - Associate Professor, Islamic Azad University, Science and Research Branch, Department of Cultural Management, Tehran, Iran
3 - Assistant Professor, Islamic Azad University, Science and Research Branch, Department of Cultural Management, Tehran, Iran

Received: 2021-04-06 Accepted : 2021-06-07 Published : 2021-05-22

Keywords: Film Festival, market, Cultural Bargaining, Urban Management,

Abstract :

Introduction:With the establishment of film festivals, various effects take place in the body of the city. Some effects appear in the field of infrastructure and the physical body of cities and others related to changes in the cultural body and urban economy. One of the opportunities is cultural bargaining. The event provides an opportunity for buyers and sellers of cinematic works to come together and exchange a variety of cultural goods and trade. Method: The method of this study is a survey and based on the Delphi method, 129 questionnaires were distributed among filmmakers, film directors, experts and critics who participated in the Berlin and Cannes Film Festivals in 2010-2016. Friedman binomial test was used to examine the research questions. Results: The results show that holding film festivals has been effective in urban management and change in the face of cities. Film festivals also increase cultural bargaining power due to the presence of buyers and sellers Conclusion: Film festivals have the potential for a variety of changes: urban management, changing the face of the city, branding cities, expanding markets and cultural tourism, and bringing economic benefits. Therefore, it is suggested that by strengthening the side markets, tangible change and development of urban infrastructure is possible. Participants in these markets will be encouraged to attend and participate when the city's infrastructure and management are fully prepared.  

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