Designing a reinsurance model to enter international markets with a mixed approach
Subject Areas : business managementfatemeh hashemi 1 , JAMSHID edalatian shahryari 2 , jalal haghighat monfared 3
1 - Department of Entrepreneurship Management، Central Tehran Branch، Islamic Azad university، Tehran، Iran
2 - Department of Entrepreneurship Management، Central Tehran Branch، Islamic Azad university، Tehran، Iran
3 - Department of Industrial Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
Keywords: internationalization, Mixed approach, Global Market, reinsurance,
Abstract :
The purpose of this study is to design a reinsurance model to enter international markets. In terms of purpose, this study is an application that has been done with a qualitative approach in terms of nature and form of implementation. The statistical population of this research in the qualitative part includes 10 experts in the insurance industry and in the quantitative part of the experts of insurance branches in Tehran province, from which a sample of 384 people has been selected. The main tools of data collection were semi-structured interview and Delphi questionnaire for screening indicators and a 5-point Likert scale questionnaire. To analyze the obtained data, content analysis method and Maxiquida software and partial least squares technique and Smart PLS software were used. The results of qualitative analysis by Max Kyoda software showed that the dimensions and components of reinsurance model design in international markets include investment, international marketing, strategies, market development, internationalization, internationalization attitude, international entrepreneurship and entry into international markets. Also, 48 indicators for these components were finally approved by experts. The results of data analysis confirmed all research hypotheses. Calculation of goodness-of-fit indices showed that the proposed model in this study has good validity.
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