Effects of the Use of ICT on Pharmaceutical Product Marketing in Nigeria

Subject Areas : General Management

H. Olubunmi Aderemi ¹ , I. Ayodele Ojediran ² , S. Akinade Adegbite ³ , O. Olufunke Olasanmi ⁴

1 - Department of Management and Accounting, Faculty of Administration, Obafemi Awolowo University, Ile-Ife, Nigeria
2 - Department of Science and Technology Education, Faculty of Education, Obafemi Awolowo University, Ile-Ife, Nigeria
3 - Institute for Entrepreneurship and Development Studies, Obafemi Awolowo University, Ile-Ife, Nigeria
4 - Department of Management and Accounting, Faculty of Administration, Obafemi Awolowo University, Ile-Ife, Nigeria

Received: 2015-10-11 Accepted : 2015-10-11 Published : 2015-10-01

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