Model in Order to Make Effective Decisions in Selecting Advertising Media by Goal Programming(GP)

Subject Areas : Business Strategy

Morteza Rahmani Nikooie ¹ , Zahra Asgari Bshkany ²

1 - Department of Management, College of Human Science, Yazd Science and Research Branch, Islamic Azad University, Yazd, Iran
2 - School of Theatre and Film, University of Tehran, Tehran, Iran

Received: 2015-04-11 Accepted : 2015-06-11 Published : 2016-04-01

Keywords:

References:

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