A Process Model for Implementing Cause-Related Marketing in the Banking System of Iran and Its Outcomes

Subject Areas : Business Strategy

Ali Valipour ¹ , Mahmoud Noraei ² , Kamyar Kavosh ³

1 - Department of Management, Abhar Branch, Islamic Azad University, Abhar, Iran
2 - Assistant Professor, Department of Management, Abhar Branch, Islamic Azad University, Abhar, Iran
3 - Department of Management, Abhar Branch, Islamic Azad University, Abhar, Iran

Received: 2019-02-18 Accepted : 2019-04-14 Published : 2019-04-01

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