A Process Model for Implementing Cause-Related Marketing in the Banking System of Iran and Its Outcomes
Subject Areas : Business Strategy
Ali
Valipour
1
(Department of Management, Abhar Branch, Islamic Azad University, Abhar, Iran)
Mahmoud
Noraei
2
(Assistant Professor, Department of Management, Abhar Branch, Islamic Azad University, Abhar, Iran)
Kamyar
Kavosh
3
(Department of Management, Abhar Branch, Islamic Azad University, Abhar, Iran)
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Abstract :