The optimal method of international payment based on corporate banking and the role of entrepreneurs based on the social marketing approach

Subject Areas : Marketing

Mojtaba Bayat ¹ , Ahmad Sardari ² , naser azad ³ , Abdollah Naami ⁴

1 - PhD Student, Islamic Azad University,, Tehran South Branch, Tehran, Iran
2 - Business Administration, Shahed University, Tehran, Iran
3 - Business Administration, South Tehran Branch, Islamic Azad University, Tehran, Iran
4 - Business Administration, South Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2022-03-02 Accepted : 2022-08-21 Published : 2023-02-20

Keywords: Social marketing, Corporate Banking, International Payment, Open Account, Advance Payment,

Abstract :

Due to the current situation in Iran and the existence of currency problems in transferring currency from Iran to other countries, the need to identify the appropriate international payment method in the face of sanctions, as a social responsibility has become more necessary for the country's Banking system. In this article, it has been tried to choose the most suitable international payment method focusing on foreign brokers in Iran's Banking system, so that in addition to fulfilling the social mission of Banks, the best advice can be provided to corporate clients with a social marketing approach.This research is a combination of library studies and interviews with experts in terms of practical purpose and data gathering. It is also a method of gathering library and field information. Data gathering tool after discovering the dimensions of the research through in-depth interviews with experts was a questionnaire that was designed with 24 questions researcher's made and after proving its validity and reliability among the research population (32 experts in the Iranian Banking system). This questionnaire was designed to research four main hypotheses in terms of "open account", "Advanced-Payment", "Collections" and "letter of credit" in order to select the best international payment method . The results of using some non-parametric tests showed that foreign brokerages of the Banking system only tend to use the two methods of "open account" and "Advanced-payment", which the use of "open account" is more than the "advance-payment" method. Finally, suggestions were made to managers in the field of staff-training.