The effect of network marketing on Teknik brand loyalty in Bushehr consumers

Subject Areas : Innovation in Sports Management

safoura shahniaei ¹ , Sima Najafnejad ²

1 - Master's degree, Sports Management Department, Payam Noor University, Karaj, Iran
2 - PhD student, Sports Management Department, Science and Research Unit, Islamic Azad University, Tehran, Iran

Received: 2023-05-28 Accepted : 2023-06-20 Published : 2023-03-21

Keywords: loyalty, Bushehr city, Brand, Network Marketing,

Abstract :

Network marketing, loyalty, brand, Bushehr