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    • List of Articles loyalty

      • Open Access Article
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        1 - The mediating role of student satisfaction in the relationship between service quality and loyalty of graduate students of the University of Isfahan
        Marzieh Heydari Zainab Abolhosseini Zainab Tavakoli Safia  Maleki
      • Open Access Article
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        2 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran
        مهرداد رحیمیان hiro eisavei
      • Open Access Article
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        3 - Investigating the relationship between business ethics, organizational loyalty, and employee productivity, a case study: Employees of Eghtesad Novin Bank, Fars Province
        Amanolla Rahpeima
      • Open Access Article
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        4 - The role of service quality in the relationship between standardization and customization of products with customer satisfaction and loyalty "A case study of companies operating in Rasht Industrial City"
        morteza hazrati
      • Open Access Article
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        5 - Investigating the model associated with purchase value and purchase motivation and its consequences with a futuristic approach in discount retailing in Tehran
        Mohammad Jani Karim Hamdi Hosein Vazifehdust Vahid Reza Mirabi
      • Open Access Article
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        6 - Future studies on customer experience management and its effective factors based on brand loyalty
        Azadeh Boostani Hamidreza Saeedniya Hamid Saeedi Rahim Mohtaram
      • Open Access Article
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        7 - Relationship between strategy information and pricing strategy with customer loyalty mediated by customer perception of value proposition in online retail platforms
        Shahram Khalil Nezhad Marjan Madanshekaf Alireza vali
      • Open Access Article
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        8 - Evaluation of The Relationship Between Customer Loyalty And Relationship Selling in Industrial Markets
        K. Heidarzadeh M. R. Ramezanighomi
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        9 - Examing the Importance of Brand Equity for Customer Loyalty in the Food and Beverage Industries in Iran
        M. Bamenimoghadam K. Hidarzadeh H. Mehrzadi
      • Open Access Article
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        10 - The evaluation of relationship between customer value and customer relationship management performance
        K. Heidarzadeh A. Zendehdel Ali Hossin Soltani
      • Open Access Article
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        11 - Investigating The Effect of Brand Credibility on Customer Loyalty in the Iranian Banking Industry
        K. Heidarzadeh F. Ghafari S. Farzaneh
      • Open Access Article
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        12 - Analysing the Market Orientation’s Effects on Economic Performance in Insurance Companies
        M. A. Abdolvand, K. Heidarzadeh H. Manafi
      • Open Access Article
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        13 - The effects of sustainable marketing activities on brand loyalty in dairy products with the intermediary effect of brand image, trust and customer satisfaction
        naser azad mahtab alsadat mousavi fard
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        14 - Brand equity and brand image with customer loyalty in pharmaceutical companies
        atiyeh moradi Hossein vazifehdust
      • Open Access Article
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        15 - Investigating the relationship between self-congruity and brand attachment with the moderating role of the need for uniqueness on brand loyalty (case study: mobile customers in Isfahan)
        Alireza Naalchi Kashi Elnaz Parvizinia
      • Open Access Article
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        16 - The effect of network marketing on Teknik brand loyalty in Bushehr consumers
        safoura shahniaei Sima Najafnejad
        10.30495/jism.2023.73455.1040
      • Open Access Article
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        17 - The effect of relationship marketing on loyalty with the mediating role of wushu weapons customer relationship management
        Somayeh Mirani
        10.30495/jism.2022.22117
      • Open Access Article
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        18 - Providing a Cultural Model to Understand the Process of Attracting TV Audiences
        Abdolreza Amir Ahmadi Mohsen Ameri Shahrabi Rozita Sepernia Abbas Ali Ghaiyoomi
      • Open Access Article
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        19 - The Impact of Extraversion on Employee Loyalty with Mediating Role of Social and Career Adaptability in Saveh Chocolate Factory Mfg. Co. (PJS)
        Mohammad Abdulshah Amir Hakaki Ali Asghar Zarei Mehran Mohammadnia Hossein Saberian
      • Open Access Article
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        20 - Prioritizing Factors Influencing the Formation of E-Loyalty in Users of the Tehran Stock Exchange
        Amir Farshad Houshmandi Rad Hamideh Dabbagi
      • Open Access Article
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        21 - A Sociological Explanation of Social Honesty Effect on Political Participation (Case of Study: Residents in Gorgan in 2016)
        Aboutaleb Jafarabadi Majid Kaffashi
      • Open Access Article
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        22 - The Effect of Brand Equity on Purchase intention With Mediating Role of Brand Attitude
        Ehsaneh Nejad Mohammad Nameghi Abas Asadi zahra khakrizi Mohammad Ali Berangi,
      • Open Access Article
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        23 - Study of the Relationship between Medical Staff Behavior with Patient Loyalty in the Educational Hospital Tehran
        faranak rahbari ali komeili Leila Nazarimanesh
      • Open Access Article
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        24 - Relationship between Corporate Reputation and Customer Loyalty on Nigerian Food and Beverages Industry: PLS Approach
        A. H. Gorondutse H. Hilman M. Nasidi
      • Open Access Article
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        25 - An Examination of Factors Influencing Repatriates’ Loyalty
        P. Sreeleakha P. Mohan Raj
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        26 - Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty
        H. Mishra P. Sinha S. Singh S. Koul
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        27 - Satisfaction towards Customer Loyalty in Auto-Mobile Industry of Pakistan
        A. U. Haq
      • Open Access Article
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        28 - The role of Corporate Responsibility on Customer Loyalty in banking sector
        Mohammad Javad Taghipourian Mahsa Mashayekhbakhsh Azadeh Mohammadpour sepideh Ataei
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        29 - Emotional marketing, dynamic capabilities and organizational profitability
        Mojtaba Poursalimi anoosh omidi
      • Open Access Article
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        30 - The Effect of Insurer Personality Characteristics on Brand Personality and Brand Loyalty (Case Study: Iranian Insurance Companies in Langrood County)
        faranak khodayari Sedigheh Tootian Esfahani Roghayeh Tajbar Parashkoohi
      • Open Access Article
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        31 - Studying the relationship between brand and consumer (case study: electrical home appliance)
        fatemeh motahari nejad سعید صمدی زینب طولابی یاسان الله پوراشرف
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        32 - The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile)
        مریم کناره فرد سید علیرضا موسوی
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        33 - The Survey of Effect of Pleasurable Services and Trust on Loyalty
        Mandana Panahi Vanani reza sha'abani
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        34 - Investigation The Role Of Relationship Marketing , Experiential Marketing and Cause Marketing in Customer Loyalty
        اکبر شیدائی حبشی Alireza Fazlzadeh Mohammad Faryabi
      • Open Access Article
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        35 - Effect of failed service quality on customer loyalty in banking industry
        mehrnaz nejati ahmad rahchamani
      • Open Access Article
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        36 - Investigating the effect of customer service quality and customer’s knowledge of the bank on customer loyalty (with an emphasis on subjective image, customer relationship quality and satisfaction as mediator variables)
        حسین رحیمی کلور
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        37 - Study of the Effect Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak)
        محمد امین جمشیدیان
      • Open Access Article
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        38 - Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company.
        Razieh Peshman حمزه کاظمی مهیاری
      • Open Access Article
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        39 - Influence of relationship marketing investment on customer's gratitude and loyalty in retailers (Case Study: Hakopian Chain Store Customers)
        nadereh sadat najafi zadeh afsaneh tabzar
      • Open Access Article
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        40 - Impact relationship marketing on customer loyalty (Case Study: saderat Bank of Mazandaran)
        asef karimi rezvan velayati shokouhi esmail shabani nejad
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        41 - Model Construction of Engagement and Outcomes in Consumers Food Life: Evidence from C stores Customers
        Saman Sheikh Esmaeili Sana Hazbavi
      • Open Access Article
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        42 - Double jeopardy Effect Strategies, market share Conformity with the bran and behavioral and attitudinal loyalty Football and volleyball fans
        Fatemeh Fatahi Rasool Nazari
      • Open Access Article
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        43 - Presentation of value-making model in the banking services industry (Case Study: National Bank of Fars Province)
        Seyyed Alireza Mosavi
      • Open Access Article
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        44 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity
        iman hakimi
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        45 - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais)
        hosein vazifehdust behrooz gholipoor hamed abbasi
      • Open Access Article
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        46 - The Effect of Brand Personality and Brand Image on Word of Mouth
        Marjan Daneshian  Shahnaz Nayebzadeh  Mahmoud Moien Addin Akram Eghbali
      • Open Access Article
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        47 - Examining the impact of website quality, customer emotion and satisfaction on e-customers' loyalty on travel booking websites
        bagher Abbas pour nadereh sadat najafi zadeh Ali Akbar Mirzaee
      • Open Access Article
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        48 - Studying the effect of perceived e-service quality and perceived security on brand equity
        Mohsen Khunsiavash elika amirasl Majid Mohamadipour
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        49 - The Impact of Young Brand Identity on Brand Loyalty by Mediating Customer Satisfaction in the Mobile Industry
        Maryam Ghamari Poor Zahra Amir Hoseini
      • Open Access Article
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        50 - Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran)
        Ali Akbar Khademi Abbas Golshani Hanieh Farazandeh
      • Open Access Article
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        51 - The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers)
        amirhossein samadzadeh Mohammad ail abdolvand mohsen KhunSiavash
      • Open Access Article
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        52 - The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry
        firouze hajialiakbari narges moosavi
      • Open Access Article
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        53 - Branding co-creation through customers participation in digital media
        Ali Akbar Khademi Ali Boromandnasab Hanieh Farazandeh
      • Open Access Article
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        54 - Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks
        Ali Valipour Mahmoud Noraei Kamyar Kavosh
      • Open Access Article
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        55 - The Impact of Applying Brand Positioning and Customer Experience on Loyalty (Case Study: Hamrahe Aval)
        Ramezan Noori Babian Mohammad Aghayee Nader Qaribnavaz Vahid Nasehifar
      • Open Access Article
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        56 - The Relationship between Sensory Marketing and the Loyalty of Private Sports Club Customers, the Mediated Role of Perceived Value and Location dependency
        ali akbar zohrevand Majid Soleimani sirous ahmadi
      • Open Access Article
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        57 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty
        Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani
      • Open Access Article
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        58 - The influence of personal values on customer loyalty in agricultural bank of Tehran
        MOHAMMAD ALI Abdolvand leila Andervazh zahra atf iman ghasemi hamedani
      • Open Access Article
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        59 - The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity
        Sayed mohammad Shamszadeh alavi
      • Open Access Article
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        60 - Presenting the model of the effect of entrepreneurial marketing dimensions on consumer behavior with the approach of structural equations in startups in the field of new technology
        HAMIDEH reshadatjo amir ebrahimpour
      • Open Access Article
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        61 - Investigating the Role of Self-Concept Fit on the Loyalty of Tejarat Bank Customers through Brand Image and Brand Emotional Attachment
        Hossein Norouzi Dariush Tahmasebi Aghbelaghi
      • Open Access Article
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        62 - Identifying and Prioritizing the Factors Affecting the Intention of Viral Marketing Behavior in Customers with a Multi-Criteria Decision Approach (Fuzzy Hierarchical Analysis)
        naser seifollahi Mohmmad Bahadorinejad
        10.30495/jomm.2022.65004.1899
      • Open Access Article
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        63 - Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company)
        Maria Hoseinzade Shirzili farzad asayesh Mohammad Reza Ghorbanian
      • Open Access Article
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        64 - Brand equity modeling in Sepah Bank (A New Approach to Delphi-Fuzzy Type 2 Electro-Type 3 Techniques and Structural Equations)
        KUMARS MOHSENIMEHR hossain budaghi khaje nobar
        10.30495/jomm.2023.68874.1964
      • Open Access Article
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        65 - Developing a Satisfaction Model for Service Recreation with an Emphasis on Grounded Theory-based Brand Loyalty in Banking Industry
        seyed mohamad hosein lotfi ashtiani seyed mehdi jalali bita tabrizian
        10.30495/jomm.2023.72801.2032
      • Open Access Article
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        66 - Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus)
        K. Heidarzadeh M. Hashemi
      • Open Access Article
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        67 - Investigation the effect of Market Orientation, Innovation and Customer Loyalty on Business Performance (Case Study: Pol Clothing Group)
        M. R. Pakdel Sh. Nayebzadeh H. Dehghan Dehnavi
      • Open Access Article
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        68 - The Impact of Interpersonal Relationships on Customer Satisfaction and Loyalty to The Service Provider
        K. Heidarzadeh D. Hoseini Firouzabadi
      • Open Access Article
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        69 - The Study of Effective Factors on Cosmetic Impulse Buying
        P. Ghaffari Ashtiyani B. Akbari
      • Open Access Article
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        70 - Investigating Factors Influencing Tejarat bank's Customer Loyalty
        M. A. Abdolvand K. Abdoli
      • Open Access Article
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        71 - Investigation the Effects of Consumer Shopping Value on Satisfaction, Loyalty, Word of Mouth and Share of Purchase
        M. A. Abdolvand M. Jani
      • Open Access Article
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        72 - Study of the Effect of Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak)
        M. A. Jamshidian
      • Open Access Article
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        73 - Recognizing and Ranking Consumers' Purchasing Criteria for Mid-Range Priced Passenger Cars in Tehran, Using Fuzzy AHP
        M. A. Abdolvand S. Fereidounfar
      • Open Access Article
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        74 - Investigating the Effect of Gender on Parsian Bank Customer’s Loyalty Base on Relationship Marketing Approach
        K. Heidarzadeh H. R. Saeeidniya M. Baniasdi
      • Open Access Article
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        75 - Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company
        R. Pezhman H. Kazemi Mahyari
      • Open Access Article
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        76 - A Model for Customers Switching from National Bank by Applying Structured Equations (Case Study: National Bank Branches in Ilam Province)
        L. Emami Y. Pourashraf Z. Toulabi
      • Open Access Article
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        77 - The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile)
        S. A. Mousavi M. Kenarehfard
      • Open Access Article
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        78 - Assessing the Relationship between Loyalty Program Attributes, Store Satisfaction and Store Loyalty
        P. Ghafari Ashtiani A. R. Eskandary Mehrabady
      • Open Access Article
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        79 - Investigation of the Effects of Brand Image and Perceived Public Relation Activities on Customers Loyalty
        K. Heidarzadeh F. Torabi
      • Open Access Article
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        80 - Satisfaction and Inertia Influence on Loyalty (Case study: Mobile Phone)
        F. Khajouei Sh. Nayebzadeh
      • Open Access Article
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        81 - Exploring the Role of Quality Attributes for Traditional Food Products (With PDO) on Consumer Behavi
        H. Vazifehdoust V. R. Mirabi M. Mohammadi
      • Open Access Article
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        82 - Assessment Refah and Shahrvand Chain Stores’ Customers Loyalty (Case Study: Tehran Stores)
        R. Ahmadi M. Donyaei K. Navabizand
      • Open Access Article
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        83 - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model)
        M. Mohamadian R. Shafiha
      • Open Access Article
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        84 - Staff Role in Encouraging Customer Citizenship Behaviors (Subject of the Study: Tejarat Bank, Top Branches in Tehran)
        K. Hamdi N. Karami
      • Open Access Article
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        85 - The Role of Emotional Satisfaction in Customers’ Behavioral Intentions Regarding Service Quality in the Hotel Industry
        M. Haghighi H. R. Saeednia Gh. Kianosh Ghavim
      • Open Access Article
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        86 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank)
        A. A. Farhangi R. Abedini
      • Open Access Article
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        87 - Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes
        B. Kheiry M. Samei Nasr M. Azimpour Khujin
      • Open Access Article
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        88 - The Impact of Brand Credibility on Customers’ Loyalty from the Appliances Buyers Perspective
        S. Ghorbani Ghavidel S. M. Shabgo Monsef
      • Open Access Article
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        89 - Surveying Factors Influencing Customers Loyalty in Private Banks Based on Fast Response Organization`s Model
        A. Zamani Moghaddam K. Lahiji
      • Open Access Article
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        90 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers
        H. Safarzadeh B. Kheiry R. Agha Seyed Agha
      • Open Access Article
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        91 - The Survey of Effect of Delight Services and Trust on Loyalty
        M. Panahi Vanani R. Sha′abani
      • Open Access Article
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        92 - Investigation the Effects of Cognitive and Affective Evaluations on Behavioral Intentions
        M. A. Abdolvand P. Parakhodi Moghaddam
      • Open Access Article
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        93 - The Priority of Effective Factors on Customer's Loyalty with Using of ECSI Model
        M. Haghighi Kaffash M. Akbari
      • Open Access Article
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        94 - An Analysis the Impact of Corporate Social Responsibility on Customer Loyalty (Pasargad Bank in Ahwaz)
        A. Mojoodi A. Darzian Azizi P. Ghasemi
      • Open Access Article
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        95 - Structural Equation Modeling Approach in Explaining the Effect of Experience, Trust and Brand Loyalty on Brand Equity
        M. Dehghani Soltani E. Mohammadi Y. Pour Ashraf K. Sayeh Miri E. Ghahri Shirinabadi
      • Open Access Article
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        96 - Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity
        M. Mahmoudi Maymand A. Harandi
      • Open Access Article
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        97 - Investigation the Role of Relationship Marketing, Experiential Marketing and Cause Marketing in Customer Loyalty
        A. Sheidaei habashi A. R. Fazlzadeh M. Faryabi
      • Open Access Article
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        98 - Determinants of Brand Equity: Offering a Model to Chocolate Industry
        H. Vazifehdust H. Emari
      • Open Access Article
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        99 - Investigating the Effect of Customer Service Quality and Customer’s Knowledge of the Bank on Customer Loyalty (with an Emphasis on Subjective Image, Customer Relationship Quality and Satisfaction as Mediator Variables)
        H. Rahimi Koloor
      • Open Access Article
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        100 - Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance)
        F. Motaharinejad S. Samadi Z. Tolabi Y. Pour Ashraf
      • Open Access Article
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        101 - Survey of Customer Satisfaction in San Suan Product Planning by Kano Model
        H. Vazifehdust S. Farokhian
      • Open Access Article
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        102 - Effects on Consumer-Based Brand Equity: Evaluation of Factors
        A. H. Ebrahimi B. kheiry S. Yadegari
      • Open Access Article
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        103 - The Influence of Product Involvement on Brand Loyalty
        H. R. Saeidnia S. Jamalinejad
      • Open Access Article
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        104 - Investigating the Effects of Brand Credibility on Customer Loyalty in Public and Private Banks
        M. Hassanzadeh A. Ghadiri
      • Open Access Article
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        105 - Assessing the Mediating Mechanism of Relationship Quality and the Moderating Effects of Prior Experience in ISP Service
        M. Mousakhani M. H. Nasrabadi
      • Open Access Article
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        106 - Structural Equation Model in relation to Organizational Culture, Flexibility of Working Hours and Staff Loyalty with Mediating Role of Organizational Commitment
        maryam hafezian javad golpasand
      • Open Access Article
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        107 - Designing a contingent professional ethics model, a step towards organizational citizenship behavior
        seyed behrad Razavi Alehashem hassan payervand Mohammad Mirzaei
        10.30495/jcm.2023.74149.1680
      • Open Access Article
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        108 - Study of Social Factors Influencing Customer Shopping Experience as a Predictor of Store Loyalty: Moderating Role of Physical Evidence
        Kamal Ghalandari Karim Hamdi Maryam Khalili Araghi
        10.30495/jisds.2021.19453
      • Open Access Article
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        109 - The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image in the hotel industry (Case study: five star hotels Tabriz City)
        jafar bahari شهلا بهاری مرجان بذله حامد بهاری
      • Open Access Article
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        110 - Designing a Customer Loyalty Model in the Hotel Industry with a Sports Tourism Planning Approach (Case Study of Hotels in Mazandaran Province)
        Ali Jersarai Morteza Dosti Pasha Seyed Hossein Alavi Farshad amami
      • Open Access Article
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        111 - Providing a model to explain brand equity tourism destinations (Case study: Shiraz city)
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        • Abstract Page
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        215 - Cultural and Political Conservatism: The Significance of Moral Foundations
        mahmoudreza rahbarghazi samaneh rahmani abolfazl bafgeri
      • Open Access Article
        • Abstract Page
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        216 - Developing a Model of Social Responsibility for Satisfaction, Loyalty and Future Attendance in the Spectators of Iran Persepolis Cultural-Sport Club
        مهرداد محرم زاده محمد سیوان نوری فرهاد فتحی
      • Open Access Article
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        217 - The Developing a Structural Modeling of a Customer Loyalty in Sports Services Based on Relationship Marketing
        sajad moemeni gholamreza shabanibahar majid kiyani parvin mohammadi
      • Open Access Article
        • Abstract Page
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        218 - The Impact of Trust, Privacy and Service Quality on the Success of e-Customer Relationship Management in Fitness Clubs with Mediating Loyalty
        mohssen mahmodi hamid foroghipoor mohammad nikravan najaf aghaei
      • Open Access Article
        • Abstract Page
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        219 - The Mediating Role of Social Networking in the Relationship between Online Retail Development with Mental Involvement and Consumers' Intention to Buy Sporting Commodity and Equipment: A Grounded Theory Study
        parvin azadegan shahab bahrami korosh vaysi
      • Open Access Article
        • Abstract Page
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        220 - The Effect of Team Identity on Student loyalty Through Motivation
        hamid samarikhalaj mona rezaei reza nikbakhsh
      • Open Access Article
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        221 - Investigating the effect of reference groups on political loyalty using the Delphi technique (Kermanshah case study)
        ABAS PIROOZMEHR HamidReza Saeedinezhad Ali Moradi Edris Beheshti nia Iraj Ranjbar
        10.30495/psq.2023.1992535.2222
      • Open Access Article
        • Abstract Page
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        222 - Impact of Product Quality and Perceived Risk on Loyalty through Purchase Decisions on Hygiene Products in Surabaya: COVID-19 Perspective
        Christina Susanti
        10.22034/JCHR.2024.1104748
      • Open Access Article
        • Abstract Page
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        223 - Explaining of organization loyalty based on human dignity with mediating self-esteem in East- Azerbaijan prisons
        yousef barzgari Behnam Talebi sadeg malekiavarsin
      • Open Access Article
        • Abstract Page
        • Full-Text

        224 - interactive marketing model based on the national system of innovation in industrial tools
        Ali Hajiaghabozorgi Mahmoud Ahmadi sharif Peyman Ghafari Ashtiani
      • Open Access Article
        • Abstract Page
        • Full-Text

        225 - Investigating the impact of social factors and environmental factors on the purchase of landline communication services on improving customer experience (case study: FIX customers in Tehran)
        Fariba Sayadi Hossein Safarzadeh Sina Nematizadeh
      • Open Access Article
        • Abstract Page
        • Full-Text

        226 - The Impact of Perceived Value of Tourism Events on Loyalty to Tourist Destinations (A Case of Zanjan)
        sanaz salmanmohajer Firuzeh  Hajialiakbari
      • Open Access Article
        • Abstract Page
        • Full-Text

        227 - Investigating Antecedents and Consequences of Customer Experience in Using Mobile Banking Applications
        Nastaran  Haghjooye Javanmard ابوالقاسم ابراهیمى
      • Open Access Article
        • Abstract Page
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        228 - Policy to Increase Customer Loyalty: A New Secret to Unlocking The Impact of Gamification on New Loyalty Programs (Case Study of Travel Agencies on Alborz Province)
        ٍEsmaeel  Rostamzadeh Ganji nahid mahmudpur saeid mahammad zade
        https://doi.org/10.71815/jnapa.2024.1120160
      • Open Access Article
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        229 - Identifying Factors Affecting Customer Loyalty of Sports Entertainment Service Companies
        Mahdi Zarif Hassan Fahim Hossein Peymanyzad Mohamadreza Esmaelzadeh
        10.71865/jsports.2024.03031120612
      • Open Access Article
        • Abstract Page
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        230 - Investigating and analysis of the impact of service quality and trust on customer loyalty in e-commerce
        Alinaghi  Rezaie سامان فروتنی Mohsen Katebi Jahromi علیرضا کاتبی جهرمی
      • Open Access Article
        • Abstract Page
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        231 - Investigating the effect of online platform features(perceived ease of use, perceived usefulness and entertainment) on brand loyalty considering the mediating role of customer satisfaction (case study: Snap application users)
        Saeed Landaran Esfahani Hadi Nosuhi Dehnavi
      • Open Access Article
        • Abstract Page
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        232 - The Impact of Social Media Marketing Activities on the Brand Loyalty, Considering the Mediation Effect of Materialism and Conspicuous Consumption Behavior
        Mohammadhossein Daneshvar Seyedhadi Eslamian shiraz Mina Alyari Gargari
      • Open Access Article
        • Abstract Page
        • Full-Text

        233 - Investigating Values of Purchase Through the Green Image of Store on Impulse Purchase and Customer Loyalty
        Homa Doroudi Hadi Mohammadi
      • Open Access Article
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        234 - Presenting a Model for Creating Customer Loyalty Based on Business Technological Intelligence
        Shahram Ajorlou soheila sardar Ali rajabzadeh Angela Ameli
      • Open Access Article
        • Abstract Page
        • Full-Text

        235 - Developing Explain the Effects of Tourists 'Experience and Motivation in Urban Areas on Tourists' Satisfaction and Loyalty(Case Study: Kish and Qeshm Tourist Areas)
        Alireza Rousta
        10.30495/jzpm.2021.29130.3986
      • Open Access Article
        • Abstract Page
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        236 - Analyzing the factors affecting the satisfaction of tourists with the tourism environment of Kurdistan province
        Ali Movahed Parisa Allahverdi Moslem GHasemi
        10.30495/jzpm.2021.25160.3668
      • Open Access Article
        • Abstract Page
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        237 - Factors affecting the level of consumption of local dairy products (Case study: urban households in Kermanshah)
        Morteza Mohammadi Hosein Mohammadi Afsaneh Sheykhian
      • Open Access Article
        • Abstract Page
        • Full-Text

        238 - Modeling the factors shaping culinary tourism and its impact on the loyalty of tourists case tourist of the Esfahan city
        Mohsen Shaterian Seyed Hojjat Mousavi Sedigheh Kiani salmi Mina Zarei
      • Open Access Article
        • Abstract Page
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        239 - Effect of Brand Equity on Consumer Satisfaction and Brand Loyalty in the hotel industry (Case study: five star hotels Tabriz city)
        جعفر Bahari بنفشه Farahani Sh Bahari مرجان Bazleh حامد Bahari
      • Open Access Article
        • Abstract Page
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        240 - Presenting a brand personality marketing model to increase customer loyalty in tourism destinations (Case study: Kish Island)
        Reza Begmoradi alireza rousta Esfandiar Doshmanziyari
      • Open Access Article
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        241 - The Modeling Factors Affecting the Loyalty of Female Participants in Recreational Sports
        Bibi Fakhr al-Sadat Hashemi Farshad Tojari Seyed Hamid Sajjadi Hazaveh Abdolreza Amirtash
        10.30495/jzvj.2022.15907.2338
      • Open Access Article
        • Abstract Page
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        242 - Structural modeling of toxic leadership with organizational vitality of education workers of East Azarbaijan province with the mediating role of organizational discord.
        jafar khodaie sadegh maleki avarsin Abolfazl Ghasemzadeh Alishahi
        10.30495/jedu.2024.30890.6202
      • Open Access Article
        • Abstract Page
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        243 - Explaining Brand Loyalty in B2B Models in Comparison with B2C
        Seyed Javad Mohammadi Abolghasem Ebrahimi Shahrzad Tayaran Sedighe  Tootian
      • Open Access Article
        • Abstract Page
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        244 - The Impact of Brand love and Brand Commitment on Brand loyalty in the Future, Willingness to Pay more, and Word-of-Mouth Advertising in the Selection and Purchase of Smartphones
        سید هادی  سید فضلی vahidreza mirabi karim hamdi
      • Open Access Article
        • Abstract Page
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        245 - Investigating the Effect of Social Responsibility of Tourist Hotels on Customer Loyalty with the Mediating Role of Hotel Credit, Customer Satisfaction and Trust and the Hotel Management Ability Moderator
        Amir Gandomkar Maryam Ashtar Ali  Lavafan
      • Open Access Article
        • Abstract Page
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        246 - Comparative Study of the Role of the Eita Messenger and Instagram in Enhancing Customer Brand Loyalty: An Analysis of Interaction Indicators, Advertising Content, and Conversion Rates
        zahra Shafiei zahra Dashtlaali
      • Open Access Article
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        247 - Formulation and Evaluation of Key Indicators Influencing the Loyalty of Foreign Medical Tourists in the Metropolis of Ahvaz
        Majid Goodarzi Zahra Soltani Ebtesam  Albu Baledi
      • Open Access Article
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        248 - The effect of customer value creation customer involvement and customer satisfaction on brand loyalty of insurance alborz
        nahid baharvand
      • Open Access Article
        • Abstract Page
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        249 - Martyr Qassem Soleimani; A Model for the Front of Truth and Revolution from the Perspective of Nahjul-Balagha
        Mahdi Moradian
      • Open Access Article
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        250 - "Ontology from the point of view of Gabriel Marcel"
        fateme rahiminia

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