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Open Access Article
1 - The mediating role of student satisfaction in the relationship between service quality and loyalty of graduate students of the University of Isfahan
Marzieh Heydari Zainab Abolhosseini Zainab Tavakoli Safia Maleki -
Open Access Article
2 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran
مهرداد رحیمیان hiro eisavei -
Open Access Article
3 - Investigating the relationship between business ethics, organizational loyalty, and employee productivity, a case study: Employees of Eghtesad Novin Bank, Fars Province
Amanolla Rahpeima -
Open Access Article
4 - The role of service quality in the relationship between standardization and customization of products with customer satisfaction and loyalty "A case study of companies operating in Rasht Industrial City"
morteza hazrati -
Open Access Article
5 - Investigating the model associated with purchase value and purchase motivation and its consequences with a futuristic approach in discount retailing in Tehran
Mohammad Jani Karim Hamdi Hosein Vazifehdust Vahid Reza Mirabi -
Open Access Article
6 - Future studies on customer experience management and its effective factors based on brand loyalty
Azadeh Boostani Hamidreza Saeedniya Hamid Saeedi Rahim Mohtaram -
Open Access Article
7 - Evaluation of The Relationship Between Customer Loyalty And Relationship Selling in Industrial Markets
K. Heidarzadeh M. R. Ramezanighomi -
Open Access Article
8 - Examing the Importance of Brand Equity for Customer Loyalty in the Food and Beverage Industries in Iran
M. Bamenimoghadam K. Hidarzadeh H. Mehrzadi -
Open Access Article
9 - The evaluation of relationship between customer value and customer relationship management performance
K. Heidarzadeh A. Zendehdel Ali Hossin Soltani -
Open Access Article
10 - Investigating The Effect of Brand Credibility on Customer Loyalty in the Iranian Banking Industry
K. Heidarzadeh F. Ghafari S. Farzaneh -
Open Access Article
11 - Analysing the Market Orientation’s Effects on Economic Performance in Insurance Companies
M. A. Abdolvand, K. Heidarzadeh H. Manafi -
Open Access Article
12 - The effects of sustainable marketing activities on brand loyalty in dairy products with the intermediary effect of brand image, trust and customer satisfaction
naser azad mahtab alsadat mousavi fard -
Open Access Article
13 - Brand equity and brand image with customer loyalty in pharmaceutical companies
atiyeh moradi Hossein vazifehdust -
Open Access Article
14 - Investigating the relationship between self-congruity and brand attachment with the moderating role of the need for uniqueness on brand loyalty (case study: mobile customers in Isfahan)
Alireza Naalchi Kashi Elnaz Parvizinia -
Open Access Article
15 - The effect of network marketing on Teknik brand loyalty in Bushehr consumers
safoura shahniaei Sima Najafnejad -
Open Access Article
16 - The effect of relationship marketing on loyalty with the mediating role of wushu weapons customer relationship management
Somayeh Mirani -
Open Access Article
17 - Providing a Cultural Model to Understand the Process of Attracting TV Audiences
Abdolreza Amir Ahmadi Mohsen Ameri Shahrabi Rozita Sepernia Abbas Ali Ghaiyoomi -
Open Access Article
18 - The Impact of Extraversion on Employee Loyalty with Mediating Role of Social and Career Adaptability in Saveh Chocolate Factory Mfg. Co. (PJS)
Mohammad Abdulshah Amir Hakaki Ali Asghar Zarei Mehran Mohammadnia Hossein Saberian -
Open Access Article
19 - Prioritizing Factors Influencing the Formation of E-Loyalty in Users of the Tehran Stock Exchange
Amir Farshad Houshmandi Rad Hamideh Dabbagi -
Open Access Article
20 - A Sociological Explanation of Social Honesty Effect on Political Participation (Case of Study: Residents in Gorgan in 2016)
Aboutaleb Jafarabadi Majid Kaffashi -
Open Access Article
21 - The Effect of Brand Equity on Purchase intention With Mediating Role of Brand Attitude
Ehsaneh Nejad Mohammad Nameghi Abas Asadi zahra khakrizi Mohammad Ali Berangi, -
Open Access Article
22 - Study of the Relationship between Medical Staff Behavior with Patient Loyalty in the Educational Hospital Tehran
faranak rahbari ali komeili Leila Nazarimanesh -
Open Access Article
23 - Relationship between Corporate Reputation and Customer Loyalty on Nigerian Food and Beverages Industry: PLS Approach
A. H. Gorondutse H. Hilman M. Nasidi -
Open Access Article
24 - An Examination of Factors Influencing Repatriates’ Loyalty
P. Sreeleakha P. Mohan Raj -
Open Access Article
25 - Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty
H. Mishra P. Sinha S. Singh S. Koul -
Open Access Article
26 - Satisfaction towards Customer Loyalty in Auto-Mobile Industry of Pakistan
A. U. Haq -
Open Access Article
27 - The role of Corporate Responsibility on Customer Loyalty in banking sector
Mohammad Javad Taghipourian Mahsa Mashayekhbakhsh Azadeh Mohammadpour sepideh Ataei -
Open Access Article
28 - Emotional marketing, dynamic capabilities and organizational profitability
Mojtaba Poursalimi anoosh omidi -
Open Access Article
29 - The Effect of Insurer Personality Characteristics on Brand Personality and Brand Loyalty (Case Study: Iranian Insurance Companies in Langrood County)
faranak khodayari Sedigheh Tootian Esfahani Roghayeh Tajbar Parashkoohi -
Open Access Article
30 - Studying the relationship between brand and consumer (case study: electrical home appliance)
fatemeh motahari nejad سعید صمدی زینب طولابی یاسان الله پوراشرف -
Open Access Article
31 - The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile)
مریم کناره فرد سید علیرضا موسوی -
Open Access Article
32 - The Survey of Effect of Pleasurable Services and Trust on Loyalty
Mandana Panahi Vanani reza sha'abani -
Open Access Article
33 - Investigation The Role Of Relationship Marketing , Experiential Marketing and Cause Marketing in Customer Loyalty
اکبر شیدائی حبشی Alireza Fazlzadeh Mohammad Faryabi -
Open Access Article
34 - Effect of failed service quality on customer loyalty in banking industry
mehrnaz nejati ahmad rahchamani -
Open Access Article
35 - Investigating the effect of customer service quality and customer’s knowledge of the bank on customer loyalty (with an emphasis on subjective image, customer relationship quality and satisfaction as mediator variables)
حسین رحیمی کلور -
Open Access Article
36 - Study of the Effect Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak)
محمد امین جمشیدیان -
Open Access Article
37 - Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company.
Razieh Peshman حمزه کاظمی مهیاری -
Open Access Article
38 - Influence of relationship marketing investment on customer's gratitude and loyalty in retailers (Case Study: Hakopian Chain Store Customers)
nadereh sadat najafi zadeh afsaneh tabzar -
Open Access Article
39 - Impact relationship marketing on customer loyalty (Case Study: saderat Bank of Mazandaran)
asef karimi rezvan velayati shokouhi esmail shabani nejad -
Open Access Article
40 - Model Construction of Engagement and Outcomes in Consumers Food Life: Evidence from C stores Customers
Saman Sheikh Esmaeili Sana Hazbavi -
Open Access Article
41 - Double jeopardy Effect Strategies, market share Conformity with the bran and behavioral and attitudinal loyalty Football and volleyball fans
Fatemeh Fatahi Rasool Nazari -
Open Access Article
42 - Presentation of value-making model in the banking services industry (Case Study: National Bank of Fars Province)
Seyyed Alireza Mosavi -
Open Access Article
43 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity
iman hakimi -
Open Access Article
44 - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais)
hosein vazifehdust behrooz gholipoor hamed abbasi -
Open Access Article
45 - The Effect of Brand Personality and Brand Image on Word of Mouth
Marjan Daneshian Shahnaz Nayebzadeh Mahmoud Moien Addin Akram Eghbali -
Open Access Article
46 - Examining the impact of website quality, customer emotion and satisfaction on e-customers' loyalty on travel booking websites
bagher Abbas pour nadereh sadat najafi zadeh Ali Akbar Mirzaee -
Open Access Article
47 - Studying the effect of perceived e-service quality and perceived security on brand equity
Mohsen Khunsiavash elika amirasl Majid Mohamadipour -
Open Access Article
48 - The Impact of Young Brand Identity on Brand Loyalty by Mediating Customer Satisfaction in the Mobile Industry
Maryam Ghamari Poor Zahra Amir Hoseini -
Open Access Article
49 - Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran)
Ali Akbar Khademi Abbas Golshani Hanieh Farazandeh -
Open Access Article
50 - The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers)
amirhossein samadzadeh Mohammad ail abdolvand mohsen KhunSiavash -
Open Access Article
51 - The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry
firouze hajialiakbari narges moosavi -
Open Access Article
52 - Branding co-creation through customers participation in digital media
Ali Akbar Khademi Ali Boromandnasab Hanieh Farazandeh -
Open Access Article
53 - Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks
Ali Valipour Mahmoud Noraei Kamyar Kavosh -
Open Access Article
54 - The Impact of Applying Brand Positioning and Customer Experience on Loyalty (Case Study: Hamrahe Aval)
Ramezan Noori Babian Mohammad Aghayee Nader Qaribnavaz Vahid Nasehifar -
Open Access Article
55 - The Relationship between Sensory Marketing and the Loyalty of Private Sports Club Customers, the Mediated Role of Perceived Value and Location dependency
ali akbar zohrevand Majid Soleimani sirous ahmadi -
Open Access Article
56 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty
Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani -
Open Access Article
57 - The influence of personal values on customer loyalty in agricultural bank of Tehran
MOHAMMAD ALI Abdolvand leila Andervazh zahra atf iman ghasemi hamedani -
Open Access Article
58 - The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity
Sayed mohammad Shamszadeh alavi -
Open Access Article
59 - Presenting the model of the effect of entrepreneurial marketing dimensions on consumer behavior with the approach of structural equations in startups in the field of new technology
HAMIDEH reshadatjo amir ebrahimpour -
Open Access Article
60 - Investigating the Role of Self-Concept Fit on the Loyalty of Tejarat Bank Customers through Brand Image and Brand Emotional Attachment
Hossein Norouzi Dariush Tahmasebi Aghbelaghi -
Open Access Article
61 - Identifying and Prioritizing the Factors Affecting the Intention of Viral Marketing Behavior in Customers with a Multi-Criteria Decision Approach (Fuzzy Hierarchical Analysis)
naser seifollahi Mohmmad Bahadorinejad -
Open Access Article
62 - Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company)
Maria Hoseinzade Shirzili farzad asayesh Mohammad Reza Ghorbanian -
Open Access Article
63 - Brand equity modeling in Sepah Bank (A New Approach to Delphi-Fuzzy Type 2 Electro-Type 3 Techniques and Structural Equations)
KUMARS MOHSENIMEHR hossain budaghi khaje nobar -
Open Access Article
64 - Developing a Satisfaction Model for Service Recreation with an Emphasis on Grounded Theory-based Brand Loyalty in Banking Industry
seyed mohamad hosein lotfi ashtiani seyed mehdi jalali bita tabrizian -
Open Access Article
65 - Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus)
K. Heidarzadeh M. Hashemi -
Open Access Article
66 - Investigation the effect of Market Orientation, Innovation and Customer Loyalty on Business Performance (Case Study: Pol Clothing Group)
M. R. Pakdel Sh. Nayebzadeh H. Dehghan Dehnavi -
Open Access Article
67 - The Impact of Interpersonal Relationships on Customer Satisfaction and Loyalty to The Service Provider
K. Heidarzadeh D. Hoseini Firouzabadi -
Open Access Article
68 - The Study of Effective Factors on Cosmetic Impulse Buying
P. Ghaffari Ashtiyani B. Akbari -
Open Access Article
69 - Investigating Factors Influencing Tejarat bank's Customer Loyalty
M. A. Abdolvand K. Abdoli -
Open Access Article
70 - Investigation the Effects of Consumer Shopping Value on Satisfaction, Loyalty, Word of Mouth and Share of Purchase
M. A. Abdolvand M. Jani -
Open Access Article
71 - Study of the Effect of Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak)
M. A. Jamshidian -
Open Access Article
72 - Recognizing and Ranking Consumers' Purchasing Criteria for Mid-Range Priced Passenger Cars in Tehran, Using Fuzzy AHP
M. A. Abdolvand S. Fereidounfar -
Open Access Article
73 - Investigating the Effect of Gender on Parsian Bank Customer’s Loyalty Base on Relationship Marketing Approach
K. Heidarzadeh H. R. Saeeidniya M. Baniasdi -
Open Access Article
74 - Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company
R. Pezhman H. Kazemi Mahyari -
Open Access Article
75 - A Model for Customers Switching from National Bank by Applying Structured Equations (Case Study: National Bank Branches in Ilam Province)
L. Emami Y. Pourashraf Z. Toulabi -
Open Access Article
76 - The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile)
S. A. Mousavi M. Kenarehfard -
Open Access Article
77 - Assessing the Relationship between Loyalty Program Attributes, Store Satisfaction and Store Loyalty
P. Ghafari Ashtiani A. R. Eskandary Mehrabady -
Open Access Article
78 - Investigation of the Effects of Brand Image and Perceived Public Relation Activities on Customers Loyalty
K. Heidarzadeh F. Torabi -
Open Access Article
79 - Satisfaction and Inertia Influence on Loyalty (Case study: Mobile Phone)
F. Khajouei Sh. Nayebzadeh -
Open Access Article
80 - Exploring the Role of Quality Attributes for Traditional Food Products (With PDO) on Consumer Behavi
H. Vazifehdoust V. R. Mirabi M. Mohammadi -
Open Access Article
81 - Assessment Refah and Shahrvand Chain Stores’ Customers Loyalty (Case Study: Tehran Stores)
R. Ahmadi M. Donyaei K. Navabizand -
Open Access Article
82 - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model)
M. Mohamadian R. Shafiha -
Open Access Article
83 - Staff Role in Encouraging Customer Citizenship Behaviors (Subject of the Study: Tejarat Bank, Top Branches in Tehran)
K. Hamdi N. Karami -
Open Access Article
84 - The Role of Emotional Satisfaction in Customers’ Behavioral Intentions Regarding Service Quality in the Hotel Industry
M. Haghighi H. R. Saeednia Gh. Kianosh Ghavim -
Open Access Article
85 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank)
A. A. Farhangi R. Abedini -
Open Access Article
86 - Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes
B. Kheiry M. Samei Nasr M. Azimpour Khujin -
Open Access Article
87 - The Impact of Brand Credibility on Customers’ Loyalty from the Appliances Buyers Perspective
S. Ghorbani Ghavidel S. M. Shabgo Monsef -
Open Access Article
88 - Surveying Factors Influencing Customers Loyalty in Private Banks Based on Fast Response Organization`s Model
A. Zamani Moghaddam K. Lahiji -
Open Access Article
89 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers
H. Safarzadeh B. Kheiry R. Agha Seyed Agha -
Open Access Article
90 - The Survey of Effect of Delight Services and Trust on Loyalty
M. Panahi Vanani R. Sha′abani -
Open Access Article
91 - Investigation the Effects of Cognitive and Affective Evaluations on Behavioral Intentions
M. A. Abdolvand P. Parakhodi Moghaddam -
Open Access Article
92 - The Priority of Effective Factors on Customer's Loyalty with Using of ECSI Model
M. Haghighi Kaffash M. Akbari -
Open Access Article
93 - An Analysis the Impact of Corporate Social Responsibility on Customer Loyalty (Pasargad Bank in Ahwaz)
A. Mojoodi A. Darzian Azizi P. Ghasemi -
Open Access Article
94 - Structural Equation Modeling Approach in Explaining the Effect of Experience, Trust and Brand Loyalty on Brand Equity
M. Dehghani Soltani E. Mohammadi Y. Pour Ashraf K. Sayeh Miri E. Ghahri Shirinabadi -
Open Access Article
95 - Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity
M. Mahmoudi Maymand A. Harandi -
Open Access Article
96 - Investigation the Role of Relationship Marketing, Experiential Marketing and Cause Marketing in Customer Loyalty
A. Sheidaei habashi A. R. Fazlzadeh M. Faryabi -
Open Access Article
97 - Determinants of Brand Equity: Offering a Model to Chocolate Industry
H. Vazifehdust H. Emari -
Open Access Article
98 - Investigating the Effect of Customer Service Quality and Customer’s Knowledge of the Bank on Customer Loyalty (with an Emphasis on Subjective Image, Customer Relationship Quality and Satisfaction as Mediator Variables)
H. Rahimi Koloor -
Open Access Article
99 - Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance)
F. Motaharinejad S. Samadi Z. Tolabi Y. Pour Ashraf -
Open Access Article
100 - Survey of Customer Satisfaction in San Suan Product Planning by Kano Model
H. Vazifehdust S. Farokhian -
Open Access Article
101 - Effects on Consumer-Based Brand Equity: Evaluation of Factors
A. H. Ebrahimi B. kheiry S. Yadegari -
Open Access Article
102 - The Influence of Product Involvement on Brand Loyalty
H. R. Saeidnia S. Jamalinejad -
Open Access Article
103 - Investigating the Effects of Brand Credibility on Customer Loyalty in Public and Private Banks
M. Hassanzadeh A. Ghadiri -
Open Access Article
104 - Assessing the Mediating Mechanism of Relationship Quality and the Moderating Effects of Prior Experience in ISP Service
M. Mousakhani M. H. Nasrabadi -
Open Access Article
105 - Structural Equation Model in relation to Organizational Culture, Flexibility of Working Hours and Staff Loyalty with Mediating Role of Organizational Commitment
maryam hafezian javad golpasand -
Open Access Article
106 - Designing a contingent professional ethics model, a step towards organizational citizenship behavior
seyed behrad Razavi Alehashem hassan payervand Mohammad Mirzaei -
Open Access Article
107 - Study of Social Factors Influencing Customer Shopping Experience as a Predictor of Store Loyalty: Moderating Role of Physical Evidence
Kamal Ghalandari Karim Hamdi Maryam Khalili Araghi -
Open Access Article
108 - The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image in the hotel industry (Case study: five star hotels Tabriz City)
jafar bahari شهلا بهاری مرجان بذله حامد بهاری -
Open Access Article
109 - Designing a Customer Loyalty Model in the Hotel Industry with a Sports Tourism Planning Approach (Case Study of Hotels in Mazandaran Province)
Ali Jersarai Morteza Dosti Pasha Seyed Hossein Alavi Farshad amami -
Open Access Article
110 - Providing a model to explain brand equity tourism destinations (Case study: Shiraz city)
jafar bahari shahla bahari مرجان بذله hamed bahari -
Open Access Article
111 - Analysis of the role of tourism services and infrastructure on tourists' loyalty to tourism destinations (Case in point: Yasuj city)
farzane bagherpour najfabad Saeed Amanpour -
Open Access Article
112 - Shareholder behavior, suppression of managers' opportunistic behavior and capital market efficiency based on Baron and Kenny's regression method
Asieh ahmadi niyasani sina Kheradyar Mojtaba Maleki Choubari -
Open Access Article
113 - Numerical Solutions of Two-dimensional Linear and Nonlinear Volterra integral equations: Homotopy Perturbation method and differential transform method
Najmeh dastani -
Open Access Article
114 - On the relative efficiency in general network structures
Fatemeh Boloori Jafar Pourmahmoud -
Open Access Article
115 - Comparative Study of Shirin Image in "Shirin & Khosrow" and "Khosrow & Shirin"
Mehrnoush Mansouri Meymandi -
Open Access Article
116 - Kimia among Women Re-reading Kimia-Khatun to Find Historical and Gender Biases
Ataollah Koopal Niloufar Khosravi -
Open Access Article
117 - An Investigation of the Effect of Travel Motivation and Memorable Experience on Faithfulness to the Sports Tourism Destination Based on Nature
Mahmoud Mohammadi Bagher Morsal Ali Fahiminejad Afshin Jafari -
Open Access Article
118 - Investigating the financial of investors in online commerce in the field of Tehran Exchange
seyed moslem mosavi maryam emami mibodi -
Open Access Article
119 - The effect of perceived adherence to psychological contract on citizenship performance among employees of a industrial company: Mediating role of organizational loyalty
Amir Hemmat panah Ali Mehdad Zahra Farsi -
Open Access Article
120 - The Relationship between Workplace Spirituality and Work Engagement with the Mediating Role of Organizational Loyalty (Case study: Elementary School Teachers of Khash City)
pari ghamshadzahi naser nastiezaie -
Open Access Article
121 - model of the relationship between virtue and organizational loyalty with psychological well being and job engagement (case Model of the relationship between virtue and organizational loyalty with psychological well-being and job engagement (case study: isfahan highschool teachers)
banafsheh turkian fariba karimi -
Open Access Article
122 - The model of variables affecting brand love and commitment and its impact on brand loyalty, willingness to pay more and word of mouth in smart phone users
hadi seyedfazli Vahidreza mirabi karim hamdi -
Open Access Article
123 - Prediction the Female Studentsâ Loyalty to Nongovernmental Schools on the Basis of the Trust, Commitment and Satisfaction
محمدعلی نادی میترا محمدی علی سیادت -
Open Access Article
124 - Analysis of the causal relation between fans' loyalty and types of riots among fans of Iran's premier football league clubs
davood nasr esfahani narges Rafiei Rezvan Masaeli -
Open Access Article
125 - The Causal Model of Brand Personality,Risk Aversion and Customer Loyalty
Mehdi Rostami Hamid Foroghi Pour Reza Saboonchi -
Open Access Article
126 - Designing Optimal Banking Model Based on Customer Service
Seyed Ebrahim Hosseini Tooraj Sadeghi Ali Hosseinzadeh Mehdi Zirak -
Open Access Article
127 - The Effect of Competitive Advantage Strategies on Customer Loyalty: Mediated role of Brand Identification and Brand Awareness (Case study: Parsian Insurance customers)
Samira Falahatgar Mousa Rezvani Chamanzamin Mohammad Taleghani -
Open Access Article
128 - Assessing the Out-Of-Home Advertising Model of Consumer Products (Case study of food industry in Fars province)
Abdulaziz Shourangiz Hassan Biabani Mohammad Hossein Ranjbar -
Open Access Article
129 - Unraveling the Link between Website Quality and Customer Trust, Satisfaction, and Loyalty: A Meta-analysis
Fatemeh Sadat Enjavi Hosseini Ghasem Bakhshandeh Maryam Darvishi -
Open Access Article
130 - The Impact of E-Satisfaction on E-Loyalty Moderated by Customer Perceived Risk and Skill (Case of Mashhad’s Mellat bank)
Seyed Mojtaba Moussavi Neghabi Yousef Ramezani Bahare JabarZade Nouri -
Open Access Article
131 - Influence of Knowledge Management on the Customer Relationship Management with Meditative Role of Satisfaction and Customer Loyalty
Ali Ghasemi-Kia Mohammad Mohebby -
Open Access Article
132 - Evaluating and Recognizing the Effective Factors of Electronic Faithfulness in Companies Offering Electronic Services Using AHP Fuzzy Logic
Mahmood Khorasany Kiasari Leila Abdullah Zadeh Ramhormozi Fatemeh Rahmani -
Open Access Article
133 - The evaluation of the effect of social responsibility on learners' satisfaction and loyalty for providing a model (A case study of Sama schools of Islamic Azad University)
Abbas Bagheri parastoo Godarzi Masoumeh Rabibi -
Open Access Article
134 - Causal Model of the Relationship Between Work Ethic and Organizational Loyalty and the Mediating Role of Organizational Commitment of Principals of Midandawab Schools
Ghive Joudy Shahabad Sadegh Maleki Avarsin Zarin Dneshvar Haris -
Open Access Article
135 - Relationship between perceived organizational justice and organizational citizenship behaviors: mediating role of organizational loyalty
Ali Mahdad عاطفه خوشنامی -
Open Access Article
136 - the relationship between the Football Fans Association and loyalty behavior with the mediating role of personal and social ceremonies and the perceived customer value
Kazem Cheragh Birjandi Reza Roshandel -
Open Access Article
137 - Reviewing customer delight, extracting influential themes: customer delight in the sports industry
farid ganji Sardar Mohammadi -
Open Access Article
138 - The moderating role of open innovation in the impact of website appeale on customers' behavioral intentions
Arezoo Hosseinzadeh Hamid Khodadad Hosseini Adel Azar -
Open Access Article
139 - The effect of gamification on brand loyalty of educational institutions:A case study of Ghalamchi educational brand
Ali Parvar Amir Rahimpour -
Open Access Article
140 - Explain the Role of State Policies in Creating Loyalty of Employees of Iranian Governmental Organizations
mohsen norani reza shabannejad Beitoolah Akbari Moghaddam -
Open Access Article
141 - The utilization of customer relationship management system for assessment of the level of customer loyalty and its impact on brand image (Case Study: Davan Sanaat Company in Shiraz)
Mina Akhbariazad Mehrnaz Amiri davani -
Open Access Article
142 - The Relationship between Organizational Citizenship Behavior and Human Resource Productivity (Case Study)
Mohammad Ataei Alireza Alinezhad Neda Rahmany -
Open Access Article
143 - A Survey of the relationship between E-Service qualities and customer loyalty in Mellat Bank
Syyad Mehdi Alvani Masoud Said Panah -
Open Access Article
144 - Customer Relationship Satisfaction
kaveh Ganjehe Hamid Khodadad Hosseini Fereshteh Mansouri Moayyed -
Open Access Article
145 - Exploring the Relationships among Service Quality, Satisfaction, Trust and Loyalty of Customers (Case Study: Transportation Companies of Tehran)
Syyad Ali Akbar Ahmadi Hamid Reza Askari Dehabadi -
Open Access Article
146 - A Study of Factors Affecting the Brand Equity of University (Case Study: Qazvin Islamic Azad University)
Mahdi Ghasemi Mirzaei Morteza Mousakhani -
Open Access Article
147 - Designing and testing a model for banks marketing social capital development with qualitative phenomenological approach and its role in customer loyalty
Ali Mir Farshid Namamian Fakhredin Maroofi Naqdehi Alireza Moradi -
Open Access Article
148 - Explaining and Examining of Loyalty Programs on Buying Decision of Customers (Case Study)
Ali Khatami Firouzabadi Mojtaba Salehi Fatemeh Taheri -
Open Access Article
149 - Investigating the Impact of Social Responsiveness on Customer Loyalty by Mediating Satisfaction, Trust
Mohsen Seidabadi Javad Mehrabi -
Open Access Article
150 - Evaluation the effect of implementing clientele reverence plan in the loyalty level of bank customers
Mohammad Taleghani Parvaneh Samouei -
Open Access Article
151 - The Influence of Social Media on Brand Commitment and Brand Loyalty
Mohammad Ali Abdolvand Elham Honarisharif -
Open Access Article
152 - The Impact of Brand Image on Employee Loyalty
Mirza Hassan Hosseini Vahid Reza Halvaeiha Saeed Ramazani -
Open Access Article
153 - The effect of employees’ customer orientation and service orientation on service quality, satisfaction and loyalty of Hyperstar customers
Sahar Ershad Nazanin Jarideh Ali Badizadeh -
Open Access Article
154 - The Effect of Fitness of Self-Concept, Functional Mind and Affective Affiliation on Customer Loyalty
Sara Mehraban Ahmad Rahchamani Marzieh saki -
Open Access Article
155 - The Relation of Competitive Intelligence and Strategic Marketing Relationship with Karafarin Bank Customers’ Loyalty
Bahman Ghiaszadeh Saeed Safarian Hamedani Fatemeh Taheri Fatemeh Taheri -
Open Access Article
156 - Study of Factors Affecting on loyalty to the brand
Hamid Shahbandarzadeh Hamid Shahbandarzadeh Mohammad Hossein Kabgani -
Open Access Article
157 - explaining of organization loyalty based on human dignity with mediating self-steem.in East- Azerbaijan prisons
Behnam Talebi Yousef Barzgari Sadegh Maleki -
Open Access Article
158 - The relationship between personality components of sport brands with risk avoidance and customer loyalty from the viewpoint of market sociology
Mehdi Rostami Hamid Froghipour Reza Sabounchi -
Open Access Article
159 - Investigating the Effect of the Processing Capacity of Accounting Information Systems on the Organizational Performance of Bonab Shahin Steel Complex
Ramin Hajijabbari Sohrab Yazdani Esmaeil Dadashi Khass -
Open Access Article
160 - Examine the mediating role of Perceived quality in the impact of Quality relationship with the customer on customer loyalty in the hotel industry (Case Study: five star hotels Tabriz)
jafar bahari Banafsheh Farahani Shahla Bahari Marjan Bazleh Hamed Bahari -
Open Access Article
161 - Examining the structural relationships of destination image, perceived value, tourist satisfaction and loyalty (Case Study: Tabriz city)
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Open Access Article
162 - The Manifestation of Women Loyalty in Shahnameh and Ramayana
Neda Rajabi Mansour Hamid Reza Shayganfar Mehrangiz Owhadi -
Open Access Article
163 - The effect of external service quality on customer’s loyalty in hotel’s industry supply chain (Case Study: Parsian Hotels)
manizheh mollaei Ali Mohaghar Ezatollah Asgharizadeh -
Open Access Article
164 - تأثیر ادراک مصرفکنندگان از کشور مبدا برند بر ارزش ویژهی برند محصولات
عباسعلی کدیور -
Open Access Article
165 - Effect of Customer to Customer Interactions on Satisfaction, Loyalty and Word of Mouth Advertisements of Customers (Case Study of Semnan Traveling and Tourism Agencies)
N. Imankhan S. Eekani M. Fakharyan -
Open Access Article
166 - New Strategic View on Brand: The Effect of Congruity, Reliability and Attachment on Customer Loyalty
mojtaba khansabbakh shahnaz nayebzadeh reihane sadat bakhshayesh -
Open Access Article
167 - The Effect of Word-Of-Mouth Advertisements on the Responses of Clients (Case Study: Mobile Operators)
Mohammad Reza Eghbal -
Open Access Article
168 - Investigating the effect of service quality and satisfaction on hotel customers' loyalty in Kurdistan province
seyed mohammad mosavi jad reza shafei maryam sharifi haydar mohammadi -
Open Access Article
169 - Evaluation of brand equity in the tourist destination From the perspective domestic tourists (Case Study: Tabriz city)
jafar bahari banafsheh farahani Shahla Bahari Marjan Bazleh Hamed Bahari -
Open Access Article
170 - Indicators of satisfaction and loyalty of incoming tourists to Sarein city in terms of attractions
saeed rajaei mostali bighlo elhameh nematzadeh moslem ghasemi -
Open Access Article
171 - Designing convincing customers model of domestic tourism companies
Siamak Habibi reza shafei Heirsh Soltanpanah -
Open Access Article
172 - The Effect of Culture on Brand Loyalty Mediated by the Role of Brand Performance and Brand Identity (A Case Study of Five-star Hotels in Mashhad)
Amir Ghafourian Shagerdi Sepideh Shirvani Moghaddam -
Open Access Article
173 - Examining the Factors Affecting the Particular Value of the Destination Brand for Health Tourism (A Case Study of Atieh Hospital in Hamedan)
fg ghm mohammad azim khodayari -
Open Access Article
174 - The Impact of Sensory Marketing on Customer Loyalty in The Iranian Clothing Brand Industry: With an Emphasis on the Sensory Marketing Mix
Mohammad hadi Asgari mehran Fazeli Veisari -
Open Access Article
175 - The formation of customer loyalty from brand awareness and perceived quality through special value Borujerd Textile Factories sleepwear brand
S. Alameh Hosaini Peiman Valipour -
Open Access Article
176 - Meta-Analysis of the Relationship between Brand Equity and Loyalty of Iranian Athletes
Kazem Mehri Mehrdad Rahimian Bahman Ghardashi -
Open Access Article
177 - The impact of corporate reputation and service quality on customer loyalty
صدیقه طوطیان شهرزاد طیاران امید درویش زاده -
Open Access Article
178 - Examining the impact of social responsibilities of the bank on employee performance and customer satisfaction and loyalty
علی حمیدی زاده رسول ثانوی فرد مهسا اسدالله -
Open Access Article
179 - Analysis of factors affecting brand equity in rural tourism destinations (Case study: Qalat tourism target village in Shiraz)
Ali Rahimi mohammad reza rezvani Mohammadamin Khorasani -
Open Access Article
180 - Determining Organizational Productivity based on Human dignity Management and Organizational Loyalty
yousef barzgari behnam talebi sadegh maleki avarsin -
Open Access Article
181 - The Study of the Relationship between the Quality of Social Services on Eigenvalue of Brand Name from the Perspective of the Consumer Society in Shirvan Hotel Industry
Milad Raeisizadeh اصغر میرفردی آرمان حیدری -
Open Access Article
182 - Presenting the model of organizational loyalty in the central organization of Islamic Azad University
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Open Access Article
183 - The effect of sales force reputation on the dimensions of experiential value-added and customer behavior (Case study: Rossen Therapy Co.)
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Open Access Article
184 - Investigating the Role of Social Media Marketing and Experience for Loyalty Intention and Participation Intention, Considering the Mediating Role of Relationship Quality (Case Study: BaniMode Online Cosmetics Store)
Zahra Alahverdi Saeid Landaran Esfahani -
Open Access Article
185 - The Role of Participatory Online Redistribution Platforms to Buy Second-Hand Goods on Brand Loyalty (Case Study of Divar and Sheypoor Platforms in Iran)
Ayeh Mirzaee Azandariani Kiumars Arya -
Open Access Article
186 - A Survey of Loyalty Strategies and Word of Mouth Communication to Customers of Sports Products (Case Study of Adidas Brand Customers in Iraq)
Farah Nouri Razi Al-Awadi Omid Behboodi Ahmad Sharbaf Eidghahi -
Open Access Article
187 - Modeling e-Customer Relationship Management, Case Study: Banking Systems
Kamran Yeganegi Maryam Ebrahimi -
Open Access Article
188 - The Role of Service Revival in the Influence of Ethical Marketing on Attitudinal Loyalty
Mohammad Javad Barati Mohammad Hadi Asgari -
Open Access Article
189 - Market segmentation of customers of public librariesbased on the loyalty to cluster analysis of k-mean (studying Lurestan, Fars and Khuzestan provinces)
mariam keshvari ندا پورخلیل مرجان خجسته فر -
Open Access Article
190 - Impact of service access and perception of service quality on perceived value, satisfaction and loyalty in sports centers
رضا نیک بخش naser nazari -
Open Access Article
191 - The Model of the effect of conflict, attraction, psychological commitment and resistance to change on behavioral loyalty brand of Sepahan sport club
Elham Moshkelgosha Rasool Nazari -
Open Access Article
192 - Study of Impact Factors of Relationship Marketing in Loyalty Customers in Kerman Balan Agency
B. Alishiri M.A.F. Bonabi H. Abdollahi -
Open Access Article
193 - Imam Ali in Molavi’s Masnavi
رقیه نیساری تبریزی -
Open Access Article
194 - Designing a model for brand loyalty through user-generated content in social media
Mahdi Meymani Mohammadsaleh Torkestani Ehsan Abedi Shahram khalilnezhadeazar -
Open Access Article
195 - Impending of brand equity aspects on creat customers satisfaction and loyalti
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Open Access Article
196 - Present and test the model of factors affecting the adoption of e-banking based on Grounded theory (Case Study: Maskan Bank of IRAN)
ali omidi Vahid reza mirabi Edris Mahmudi -
Open Access Article
197 - Design and presentation of brand personality marketing model to enhance customer loyalty
reza begmoradi Alireza Rousta Esfandiar Doshmanziyari -
Open Access Article
198 - Investigating the Factors Affecting the Use of Mobile Banking by Customers (Case Study: Data of Branches of National Bank of Mazandaran Province)
Hooman Shababi Mahmoud Yahyazadehfar Maryam Ghiasabadi Farahani Arash Geran Orimi -
Open Access Article
199 - Principles of Commitment and Compliance Techniques in Convincing Customers of Tourism Services Companies
siamak habibi reza shafeai Hersh sultanpanah -
Open Access Article
200 - The Effect Of Digital Marketing On Brand Loyalty With The Required Intermediary Role Of The Product (Case Study: Manizan Dairy Products Company, Kermanshah)
seyed reza mousavi fard seyed reza hasani -
Open Access Article
201 - Providing a model to identify factors affecting customer loyalty in the insurance industry (Case study: Pasargad Insurance, Mashhad)
Fahimeh khajavidehshib Golnar Shojaei Baghini -
Open Access Article
202 - Effect of customer experience on revisit intention to FMCG industries with consideration of loyalty, hedonic values and brand equity.
faezeh mohammadi sina nematizadeh seyed abbas heydari hossein safarzadeh -
Open Access Article
203 - Paradimic model of customer satisfaction in the bread industry
setareh Nikian Ebrahim Albonaiemi Leila Andervazh -
Open Access Article
204 - Measuring the Quality of Accounting Information in the Face of with Employer Loyalty with Approach PSO Algorithm Abstract
عباس زکی زاده سینا خردیار فاضل محمدی نوده ایوب احمدی موسی آباد -
Open Access Article
205 - Investigating the role of Social Responsibility, Service Quality, and Corporate Identity of Organizations and Customers on Customer Satisfaction and Loyalty (Case Study: Pasargad Bank)
abdillah naami seyedeh shima eftekhari sinjani Aliakbar Shahri Mejarshin -
Open Access Article
206 - The Relation between Customer-Orientation and Brand-equity(Case study: Anata Company)
sahar kheyri -
Open Access Article
207 - The Impact of Advertising on Brand Equity(Case Study: Chocolate Mamufacturing Companies of East Azerbaijan)
roghayyeh khorrami hossein boodaghi -
Open Access Article
208 - The Effect of Brand Evidence, Brand Attitude, Brand Hearsay on Brand Loyalty. Case Study (Leather Companies in the City of Tabriz)
Anisa Arya -
Open Access Article
209 - Investigating the Impact of Relationship Marketing (RM) Strategies on Customer Satisfaction and Customer Loyalty of Ansar Bank Clients
hosain vazifehdost hosein khajehnobar maryam abdoli -
Open Access Article
210 - Designing a Two-Dimensional Model of Customer Loyalty (Qualitative Approach Based on Grounded Theory)
mahboube nouri nasab seyed kamran nour bakhsh farideh hagh shenas kashani -
Open Access Article
211 - Investigating the Effect of Perceived Service Quality on Customer Loyalty Mediated by Customer Satisfaction and Corporate Image with Regard to the Role of Moderating the switching costs (Case Study: Sina Bank Branches in Mashhad)
Ahmad Tavakoli azar kafashpour Hossein Nikoo -
Open Access Article
212 - The assessment of National loyalty's Feeling among Students (Islamic Azad University, Tehran Branches)
taha Hashemi Aliakbar Rezaei -
Open Access Article
213 - Cultural and Political Conservatism: The Significance of Moral Foundations
mahmoudreza rahbarghazi samaneh rahmani abolfazl bafgeri -
Open Access Article
214 - Developing a Model of Social Responsibility for Satisfaction, Loyalty and Future Attendance in the Spectators of Iran Persepolis Cultural-Sport Club
مهرداد محرم زاده محمد سیوان نوری فرهاد فتحی -
Open Access Article
215 - The Developing a Structural Modeling of a Customer Loyalty in Sports Services Based on Relationship Marketing
sajad moemeni gholamreza shabanibahar majid kiyani parvin mohammadi -
Open Access Article
216 - The Impact of Trust, Privacy and Service Quality on the Success of e-Customer Relationship Management in Fitness Clubs with Mediating Loyalty
mohssen mahmodi hamid foroghipoor mohammad nikravan najaf aghaei -
Open Access Article
217 - The Mediating Role of Social Networking in the Relationship between Online Retail Development with Mental Involvement and Consumers' Intention to Buy Sporting Commodity and Equipment: A Grounded Theory Study
parvin azadegan shahab bahrami korosh vaysi -
Open Access Article
218 - The Effect of Team Identity on Student loyalty Through Motivation
hamid samarikhalaj mona rezaei reza nikbakhsh -
Open Access Article
219 - Investigating the effect of reference groups on political loyalty using the Delphi technique (Kermanshah case study)
ABAS PIROOZMEHR HamidReza Saeedinezhad Ali Moradi Edris Beheshti nia Iraj Ranjbar -
Open Access Article
220 - Impact of Product Quality and Perceived Risk on Loyalty through Purchase Decisions on Hygiene Products in Surabaya: COVID-19 Perspective
Christina Susanti -
Open Access Article
221 - Explaining of organization loyalty based on human dignity with mediating self-esteem in East- Azerbaijan prisons
yousef barzgari Behnam Talebi sadeg malekiavarsin -
Open Access Article
222 - interactive marketing model based on the national system of innovation in industrial tools
Ali Hajiaghabozorgi Mahmoud Ahmadi sharif Peyman Ghafari Ashtiani -
Open Access Article
223 - The Impact of Perceived Value of Tourism Events on Loyalty to Tourist Destinations (A Case of Zanjan)
sanaz salmanmohajer Firuzeh Hajialiakbari -
Open Access Article
224 - Investigating Antecedents and Consequences of Customer Experience in Using Mobile Banking Applications
Nastaran Haghjooye Javanmard ابوالقاسم ابراهیمى -
Open Access Article
225 - Policy to Increase Customer Loyalty: A New Secret to Unlocking The Impact of Gamification on New Loyalty Programs (Case Study of Travel Agencies on Alborz Province)
ٍEsmaeel Rostamzadeh Ganji nahid mahmudpur saeid mahammad zade -
Open Access Article
226 - Identifying Factors Affecting Customer Loyalty of Sports Entertainment Service Companies
Mahdi Zarif Hassan Fahim Hossein Peymanyzad Mohamadreza Esmaelzadeh -
Open Access Article
227 - Investigating and analysis of the impact of service quality and trust on customer loyalty in e-commerce
Alinaghi Rezaie سامان فروتنی Mohsen Katebi Jahromi علیرضا کاتبی جهرمی -
Open Access Article
228 - Investigating the effect of online platform features(perceived ease of use, perceived usefulness and entertainment) on brand loyalty considering the mediating role of customer satisfaction (case study: Snap application users)
Saeed Landaran Esfahani Hadi Nosuhi Dehnavi -
Open Access Article
229 - The Impact of Social Media Marketing Activities on the Brand Loyalty, Considering the Mediation Effect of Materialism and Conspicuous Consumption Behavior
Mohammadhossein Daneshvar Seyedhadi Eslamian shiraz Mina Alyari Gargari -
Open Access Article
230 - Investigating Values of Purchase Through the Green Image of Store on Impulse Purchase and Customer Loyalty
Homa Doroudi Hadi Mohammadi -
Open Access Article
231 - Developing Explain the Effects of Tourists 'Experience and Motivation in Urban Areas on Tourists' Satisfaction and Loyalty(Case Study: Kish and Qeshm Tourist Areas)
Alireza Rousta -
Open Access Article
232 - Analyzing the factors affecting the satisfaction of tourists with the tourism environment of Kurdistan province
Ali Movahed Parisa Allahverdi Moslem GHasemi -
Open Access Article
233 - Factors affecting the level of consumption of local dairy products (Case study: urban households in Kermanshah)
Morteza Mohammadi Hosein Mohammadi Afsaneh Sheykhian -
Open Access Article
234 - Modeling the factors shaping culinary tourism and its impact on the loyalty of tourists case tourist of the Esfahan city
Mohsen Shaterian Seyed Hojjat Mousavi Sedigheh Kiani salmi Mina Zarei -
Open Access Article
235 - Effect of Brand Equity on Consumer Satisfaction and Brand Loyalty in the hotel industry (Case study: five star hotels Tabriz city)
جعفر Bahari بنفشه Farahani Sh Bahari مرجان Bazleh حامد Bahari -
Open Access Article
236 - Presenting a brand personality marketing model to increase customer loyalty in tourism destinations (Case study: Kish Island)
Reza Begmoradi alireza rousta Esfandiar Doshmanziyari -
Open Access Article
237 - The Modeling Factors Affecting the Loyalty of Female Participants in Recreational Sports
Bibi Fakhr al-Sadat Hashemi Farshad Tojari Seyed Hamid Sajjadi Hazaveh Abdolreza Amirtash -
Open Access Article
238 - Structural modeling of toxic leadership with organizational vitality of education workers of East Azarbaijan province with the mediating role of organizational discord.
jafar khodaie sadegh maleki avarsin Abolfazl Ghasemzadeh Alishahi -
Open Access Article
239 - Explaining Brand Loyalty in B2B Models in Comparison with B2C
Seyed Javad Mohammadi Abolghasem Ebrahimi Shahrzad Tayaran Sedighe Tootian -
Open Access Article
240 - The Impact of Brand love and Brand Commitment on Brand loyalty in the Future, Willingness to Pay more, and Word-of-Mouth Advertising in the Selection and Purchase of Smartphones
سید هادی سید فضلی vahidreza mirabi karim hamdi
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