The Effect of Word-Of-Mouth Advertisements on the Responses of Clients (Case Study: Mobile Operators)
Subject Areas : policy making
Mohammad Reza
Eghbal
1
(Department of Business Management, Faculty of Management, Sari Branch, Islamic Azad University, Sari, IRAN.)
Keywords:
Abstract :
Reference
Dehdashti, Zohreh, Khani, Sajjad&Ajely, Amin.(2003), "The Role of Advertising and word-of-mouth Advertising in Promoting Brand Equity in Isfahan Tourism Destination", Journal of Tourism Management Studies, 8 (25), pp. 27-61.
Davari, Ali; MohammadiAlmani, Amin and Purnaserani, Amir.(2004), "The effect of word-of-mouth advertisement on the tendency to use insurance services among clients of Rasht insurance companies.Journal of Marketing Management, 26.
Rahimnia, Fariborz; Porsleyimi, Mojtaba and Basir, Leila. (2002), "Investigating the Relationship between Sensory Marketing and forming Customer Behavioral Intentions in Pardisan Hotel in Mashhad, First International Accounting and Management Conference.
Saffarinejad, Meysam and Rahimi, Saleh. (1997), "An Attitude to Customer Satisfaction assessment Models. Tehran: Mehraban Book Publishing Institute, First Edition, 1-118.
Alipour, Mehrdad; Khodaverdi, Yadollah and Matlabi, Mohammad Qader. (2000). InvestigatingTheFunctions of Aida Model on Psychological and Behavioral Response of Banks' Clients in Zanjan and Presentating the Model (Comparative Study of Keshavarzi and SamanBanks). Quantitative Studies in Management.
Abdoli, Keyvan and Fereydoon Farr, Sabra. (2008). Investigating Factors Affecting on the Loyalty of Banking Industry Clients (Case Study of TejaratBank Clients). First International Conference on Marketing of Banking Services, 1-27.
Musa Khani, Mohammad and Torkzadeh, Samaneh. (2011). Providing a Model of Factors Affecting Customer Positive Advertising in E-Banking. Journal of Information Technology Management, Volume 4, Number 13. pp. 157-170.
Moqimi, S. Mohammad &Ramezan, Majid, (2010),Journal of Management. Tehran: Rah Dan Publishing, First Edition, 252-1.
Saffarinejad, Meysam and Rahimi, Saleh. (1997),"An Attitude to Customer Satisfaction Models". Tehran: Mehraban Book Publishing Institute, First Edition, 1-118.
Dadgaran, 48:1992.
Alire, C. A. (2007). Word of mouth marketing: abandoning the academic library ivory tower.New Library World, 108(11/12), 545- 551.
Assefa, Milion. (2013). The Impact of Electronic Banking on Clients’ Satisfaction in Ethiopian Banking Industry. electronic Copy available at : http:// ssrn. Com/ abstract, 1-84.
Almani, A., Shirvani, H.A.,Gilaninia, S.(2012). A study of factors influencing positive wordof mouth in the banking industry.Middle –East Journal of Scientific Research. 11(4),pp.454-460.
Bone, P.F. (2010).Determinants of word-of-mouth communication during product consumption. Advances in Consumer Research, 19, 579-583.
Boush, D. M. (2013).How Advertising Slogans Can Prime Evaluations of Brand Extensions. Psychology & Marketing, 10, 67-78.
Haenlein, M., & Kaplan, A. M. (2012).The impact of unprofitable customer abandonment on current clients exit, voice, and loyalty intentions: an empirical analysis. Journal of Services Marketing, 26 (6), 458-470.
Hur, W. M., Ahn, K. & Kim, M. (2011).Building brand loyalty through managing brand community commitment. Management Decision, 49 (7), pp. 1194-1213.
Javid, Y. (2015). Amodel of e-loyalty in the online banking. Economic Bulletin, Vol. 29, No. 2, 891-902.
KisangRyua, HeesupHanb, Tae-Hee Kim. (2008). The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions. International Journal of Hospitality Management, Vol. 27 – pp. 459-469.
Kassim,N., and Nora,A. (2010). The effect of perceived service quality dimensions on customer satisfaction, trust,and loyalty in e-commerce setting. Journal of Marketing, Vol.22, No.3, pp.351-371.
Musiime, Andrew and Ramadhan, Malinga.(2011). Internet banking, consumer adoption and customer satisfaction. African Journal of Marketing Management, 3(10), 261-269.
Reinartz, W., Thomas, J. S., & Kuma, V. (2005).Balancing acquisition and retention resources to maximize customer profitability. Journal of Marketing, 69, 63-79.
Sarvy, H. H. (2007). Of the effect value variables on willingness to buy and environmental responsibility.MS Thesis, ShahidBeheshti University.
Solomon, R. M. (2004). Consumer behavior: buying. Having and being, ISBN.0-205.
See-To, E. W. K. & Ho, K. K. W. (2014). Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust – A theoretical analysis. Computers in Human Behavior, 31 (February 2014), pp. 182–189.
Sweeny J.C. Soutar G. N. &Mazzarol, T. (2007). Factors influencing word of mouth effectiveness: receiver perspectives. European Journal of Marketing, 42(3/4), 344-364.
