Assessing the Out-Of-Home Advertising Model of Consumer Products (Case study of food industry in Fars province)

Subject Areas : Business Strategy

Abdulaziz Shourangiz ¹ , Hassan Biabani ² , Mohammad Hossein Ranjbar ³

1 - PhD Student, Department of Business Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran
2 - Department of Business Management, Faculty of Management and Accounting, Hormozgan University, Bandar Abbas, Iran
3 - Department of Accounting and Financial Management, Faculty of Humanities, Bandar Abbas Branch, Islamic Azad University, Bandar Abbas, Iran

Received: 2021-10-09 Accepted : 2021-12-18 Published : 2021-12-21

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