Relationship between Corporate Reputation and Customer Loyalty on Nigerian Food and Beverages Industry: PLS Approach
Subject Areas : General Management
A. H. Gorondutse
1
(
School of Business Management, College of Business, University of Utara, Kedah Darul Aman, Malaysia
)
H. Hilman
2
(
School of Business Management, College of Business, University of Utara, Kedah Darul Aman, Malaysia
)
M. Nasidi
3
(
Kano State College of Arts and Science, Kano, Nigeria
)
Keywords:
Abstract :