Analyzing the factors affecting the satisfaction of tourists with the tourism environment of Kurdistan province

Subject Areas : Regional Planning

Ali Movahed ¹ , Parisa Allahverdi ² , Moslem GHasemi ³

1 - Associate Professor, Department of Geography and Tourism Planning, Kharazmi University, Tehran, Iran.
2 - Master student of Geography and Tourism Planning, Kharazmi University, Tehran, Iran.
3 - Assistanet Professor, Department of Geography and Tourism Planning, Kharazmi University, Tehran, Iran.

Received: 2020-06-13 Accepted : 2021-05-11 Published : 2022-12-22

Keywords: Tourism Services, Kurdistan Province, tourist satisfaction, loyalty,

Abstract :

One of the main factors in the development of tourism in any region is the satisfaction of tourists. Given the multiplicity of tourist needs as factors in attracting and developing tourism, the development of this sector requires the recognition of these needs and their provision by the destination. Acquiring the satisfaction of tourists requires measuring their satisfaction and recognizing the dimensions and factors affecting it. Accordingly, in the present study, the satisfaction of tourists from Kurdistan province and the factors influencing it have been studied. The present study was descriptive-analytical. The statistical population of the study included all tourists who visited Kurdistan province in the research season in 1397, and finally, using the Cochran's formula, the sample size of 160 questionnaires was determined. The data collection method was library and field. Findings show that men are more satisfied than women and there is no significant difference between the age and education of tourists and their satisfaction; But there is a significant relationship between the job and economic status of tourists and their satisfaction. Research shows that the most important motivation for traveling to this province is to visit ecotourism attractions. Although the province's tourist attractions have been able to satisfy tourists; However, due to the weakness in services and amenities, the satisfaction of tourists is low. Research shows that the most important motivation for traveling to this province is to visit ecotourism attractions. The most important reason for tourists to enter this province is due to its suitable climate. Those who have traveled to the province in the past have also been interested in future trips.

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