Reviewing customer delight, extracting influential themes: customer delight in the sports industry
Subject Areas : Others
farid ganji
1
,
Sardar Mohammadi
2
1 - university of kurdistan
2 - Kurdistan University
Keywords: ", repurchase intention", loyalty", consumer behavior", customer delight",
Abstract :
The concept of delight Jupiter was introduced to academic literature about 20 years ago. Since then, many academics have studied this structure in different contexts. Unfortunately, there has been no systematic review of delight, so the purpose of this research is a comprehensive review of this structure. The main goals of this review include determining the general themes of the current delight literature, highlighting the strengths and weaknesses of the delight literature to date, and creating a research plan that provides guidance for increasing the scope and depth of delight research. A systematic review of literature has been done to cover what is evident about delight from an interdisciplinary perspective such as hospitality, economics, operations management and marketing. The current study was of a secondary type and a review and review of first-hand sources and articles in this field. For the purpose of detailed study, the researcher investigated the sources of delight Jupiter in the sports and public sector from 2019 to 2022. This is an outstanding move in the literature because the customer satisfaction structure has important implications for both practitioners and researchers in the field. In addition, changes have been made in the way of understanding, examining and applying the structure of delight. In order to achieve further improvements, a clear understanding of customer satisfaction research is necessary.
References:
Ahrholdt, D. C., Gudergan, S. P., & Ringle, C. M. (2017). Enhancing service loyalty: The roles of delight, satisfaction, and service quality. Journal of Travel Research, 56 (4), 436–450. doi:10.1177/0047287516649058
Ali, F., Kim, M. G., & Ryu, K. (2016). The effect of physical environment on passenger delight and satisfaction: Moderating effect of national identity. Tourism Management, 57, 213–224. doi:10.1016/j. tourman.2016.06.004.
Ali, F., Kim, W. G., Li, J., & Jeon, H.-M. (2018). Make it delightful: Customers’ experience, satisfaction and loyalty in malaysian theme parks. Journal of Destination Marketing & Management, 11(March), 1–11. doi:10.1016/j.jdmm.2016.05.003.
Ball, J., & Barnes, D. C. (2017). Delight and the grateful customer: Beyond joy and surprise. Journal of Service Theory and Practice, 27(1), 250–269. doi:10.1108/JSTP01-2016-0013.
Barnes, D. C., Kraemer, T., Gouthier, M. H., Ludwig, N., & Giese, A. (2021). After-service gifts: evaluating how presence, context and value impact customer satisfaction and customer delight. Journal of Marketing Theory and Practice, 29(3), 343-357.
Barnes, D.C., Krallman, A., 2019. Customer delight: a review and agenda for research. J. Theory Pract. 27 (2), 174–195.
Barnes, D. C., Collier, J. E., Howe, V., & Douglas Hoffman, K. (2016a). Multiple paths to customer delight: The impact of effort, expertise and tangibles on joy and surprise. Journal of Services Marketing, 30(3), 277–289. doi:10.1108/JSM-05-2015-0172.
Barnes, D. C., Meyer, T., & Kinard, B. R. (2016b). Implementing a delight strategy in a restaurant setting: The power of unsolicited recommendations. Cornell Hospitality Quarterly, 57(3), 329–342. doi:10.1177/ 1938965515626296.
Barnes, D. C., Ponder, N. P., & Dugar, K. (2011). Investigating the key routes to customer delight. Journal of Marketing Theory & Practice, 19(4), 357–373. doi:10.2753/MTP1069-6679190401
Bartl, C., Gouthier, M. H. J., & Lenker, M. (2013). Delighting consumers click by click: Antecedents and effects of delight online. Journal of Service Research, 16(3), 386–399. doi:10.1177/1094670513479168.
Beauchamp, M. B., & Barnes, D. C. (2015). Delighting baby Boomers and Millennials: Factors that matter most. Journal of Marketing Theory and Practice, 23(3), 338–350. doi:10.1080/10696679.2015.1032472.
Berman, B. (2005). How to delight your customers. California Management Review, 48(1), 129–151. doi:10.2307/ 41166331
Bergkvist, L., & Rossiter, J. R. (2007). The predictive validity of multiple-item versus single-item measures of the same constructs. Journal of Marketing Research, 44(2), 175–184. doi:10.1509/jmkr.44.2.175.
Bowden, J. L.-H., & Dagger, T. S. (2011). To delight or not to delight? an investigation of loyalty formation in the restaurant industry. Journal of Hospitality Marketing & Management, 20(5), 501–524. doi:10.1080/ 19368623.2011.570637
Chitturi, R., Raghunathan, R., & Mahajan, V. (2008). Delight by design: The role of hedonic versus utilitarian benefits. Journal of Marketing, 72(3), 48–63. doi:10.1509/JMKG.72.3.048.
Collier, J. E., & Barnes, D. C. (2015). Self-service delight: Changing the focus of traditional self-service technology. Journal of Business Research, 68(5), 986–993. doi:10.1016/j.jbusres.2014.09.036.
Collier, J. E., Barnes, D. C., Abney, A. K., & Pelletier, M. P. (2018). Idiosyncratic service experiences: When customers desire the extraordinary in a service encounter. Journal of Business Research, 84(3), 150–161. doi:10.1016/j.jbusres.2017.11.016.
Crotts, J. C., & Magnini, V. P. (2011). The customer delight construct: Is surprise essential? Annals of Tourism Research, 38(2), 719–722. doi:10.1016/j. annals.2010.03.004
Finn, A. (2005). Reassessing the foundations of customer delight. Journal of Service Research, 8(2), 103–116. doi:10.1177/1094670505279340.
Finn, A. (2006). Generalizability modeling of the foundations of customer delight. Journal of Modeling in Management, 1(1), 18–32. doi:10.1108/ 17465660610667784
Finn, A., 2012. Customer delight: distinct construct or zone of nonlinear response to customer satisfaction? J. Serv. Res. 15 (1), 99–110.
Guidice, R. M., Barnes, D. C., & Kinard, B. R. (2020). Delight spirals: the cause and consequence of employee perceived customer delight. Journal of Service Theory and Practice
Hicks, J. M., Page, T. J., Behe, B. K., Dennis, J. H., & Fernandez, R. T. (2005). Delighted customers buy Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 18, 94–104
Kim, G.M., Mattila, A.S., 2013. Does a surprise strategy need words? The effect of explanations for a surprise strategy on customer delight and expectations. J. Serv. Marketing 27 (5), 361–370.
Kim, M., Vogt, C. A., & Knutson, B. J. (2015). Relationships among customer satisfaction, delight and loyalty in the hospitality industry. Journal of Hospitality & Tourism Research, 39(2), 170–197. doi:10.1177/ 1096348012471376.
Kumar, A., Olshavsky, R. W., & King, M. F. (2001). Exploring alternative antecedents of customer delight. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 14, 14–26.
Lee, S. A., & Shea, L. (2015). Investigating the key routes to customers’ delightful moments in the hotel context. Journal of Hospitality Marketing & Management, 24, 532–553. doi:10.1080/19368623.2014.925840
Liu, M. W., & Keh, H. T. (2015). Consumer delight and outrage: Scale development and validation. Journal of Service Theory and Practice, 25(6), 680–699. doi:10.1108/JSTP-08-2014-0178
Loureiro, S. M. C. (2010). Satisfying and delighting the rural tourists. Journal of Travel & Tourism Marketing, 27(4), 396–408. doi:10.1080/10548408.2010.481580
Loureiro, S. M. C., Miranda, F. J., & Breazeale, M. (2014). Who needs delight? The greater impact of value, trust and satisfaction in utilitarian, frequent-use retail. Journal of Service Management, 25(1), 101–124. doi:10.1108/JOSM-06-2012-0106
Loureiro, S. M. C., Miranda, F. J., & Breazeale, M. (2014). Who needs delight? The greater impact of value, trust and satisfaction in utilitarian, frequent-use retail. Journal of Service Management, 25(1), 101–124. doi:10.1108/JOSM-06-2012-0106
Ludwig, N., Barnes, D. C., & Gouthier, M. (2017a). Observing delightful experiences of other customers: The double-edged sword of jealousy and joy. Journal of Service Theory and Practice, 27(1), 145–163. doi:10.1108/JSTP-07-2015-0171.
Ma, J., Scott, N., Gao, J., & Ding, P. (2016). Delighted or satisfied? Positive emotional responses derived from theme park experiences. Journal of Travel & Tourism Marketing, 34(1), 1–19.
Ma, J., Scott, N., Gao, J., & Ding, P. (2016). Delighted or satisfied? Positive emotional responses derived from theme park experiences. Journal of Travel & Tourism Marketing, 34(1), 1–19.
Magnini, V. P., Crotts, J. C., & Zehrer, A. (2011). Understanding customer delight: An application of travel blog analysis. Journal of Travel Research, 50(5), 535–545. doi:10.1177/0047287510379162
Magnini, V. P., Crotts, J. C., & Zehrer, A. (2011). Understanding customer delight: An application of travel blog analysis. Journal of Travel Research, 50(5), 535–545. doi:10.1177/0047287510379162.
Oliver, R.L., Rust, R.T., Varki, S., 1997. Customer delight: foundations, findings, and managerial insight. J. Retail. 73 (3), 311–336.
Plutchik, R. (1980). Emotion: A psychoevolutionary synthesis. New York, NY: Harper and Row.
Skogland, I., Siguaw, J.A., 2004. Are your satisfied customers loyal? Cornell Hotel Adm. Q. 45 (3), 221–234.
St-James, Y., & Taylor, S. (2004). Delight-as-magic. Refining the Conceptual Domain of Customer Delight. Advances in Consumer Research, 31, 753–758
Skogland, I., & Siguaw, J. (2018). Are your satisfied customers loyal? Cornell Hotel and Restaurant Administration Quarterly, 45(3), 221–234.
Torres, E. N., & Kline, S. (2013). From customer satisfaction to customer delight: Creating a new standard of service for the hotel industry. International Journal of Contemporary Hospitality Management, 25(5), 642–659.
Torres, E.N., Ronzoni, G., 2018. The evolution of the customer delight construct: prior research, current measurement, and directions for future research. Int. J. Contemp. Hosp. Manage. 30 (1), 57–75.
Torres, E. N., Fu, X., & Lehto, X. (2014). Examining key drivers of customer delight in a hotel experience: A cross-cultural perspective. International Journal of Hospitality Management, 36, 255–262. doi:10.1016/j. ijhm.2013.09.007.
Torres, E.N., 2014. Deconstructing service quality and customer satisfaction: challenges and directions for future research. J. Hosp. Mark. Manage. 23 (6), 652–677.
Verma, H. V. (2003). Customer outrage and delight. Journal of Services Research, 3(1), 119–133.
Wang, X. (2011). The effect of unrelated supporting service quality on consumer delight, satisfaction, and repurchase intentions. Journal of Service Research, 14(2), 1–15.
Wu, L., Mattila, A. S., & Hanks, L. (2015). Investigating the impact of surprise rewards on consumer responses. International Journal of Hospitality Management, 50 (September), 27–35.
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Ahrholdt, D. C., Gudergan, S. P., & Ringle, C. M. (2017). Enhancing service loyalty: The roles of delight, satisfaction, and service quality. Journal of Travel Research, 56 (4), 436–450. doi:10.1177/0047287516649058
Ali, F., Kim, M. G., & Ryu, K. (2016). The effect of physical environment on passenger delight and satisfaction: Moderating effect of national identity. Tourism Management, 57, 213–224. doi:10.1016/j. tourman.2016.06.004.
Ali, F., Kim, W. G., Li, J., & Jeon, H.-M. (2018). Make it delightful: Customers’ experience, satisfaction and loyalty in malaysian theme parks. Journal of Destination Marketing & Management, 11(March), 1–11. doi:10.1016/j.jdmm.2016.05.003.
Ball, J., & Barnes, D. C. (2017). Delight and the grateful customer: Beyond joy and surprise. Journal of Service Theory and Practice, 27(1), 250–269. doi:10.1108/JSTP01-2016-0013.
Barnes, D. C., Kraemer, T., Gouthier, M. H., Ludwig, N., & Giese, A. (2021). After-service gifts: evaluating how presence, context and value impact customer satisfaction and customer delight. Journal of Marketing Theory and Practice, 29(3), 343-357.
Barnes, D.C., Krallman, A., 2019. Customer delight: a review and agenda for research. J. Theory Pract. 27 (2), 174–195.
Barnes, D. C., Collier, J. E., Howe, V., & Douglas Hoffman, K. (2016a). Multiple paths to customer delight: The impact of effort, expertise and tangibles on joy and surprise. Journal of Services Marketing, 30(3), 277–289. doi:10.1108/JSM-05-2015-0172.
Barnes, D. C., Meyer, T., & Kinard, B. R. (2016b). Implementing a delight strategy in a restaurant setting: The power of unsolicited recommendations. Cornell Hospitality Quarterly, 57(3), 329–342. doi:10.1177/ 1938965515626296.
Barnes, D. C., Ponder, N. P., & Dugar, K. (2011). Investigating the key routes to customer delight. Journal of Marketing Theory & Practice, 19(4), 357–373. doi:10.2753/MTP1069-6679190401
Bartl, C., Gouthier, M. H. J., & Lenker, M. (2013). Delighting consumers click by click: Antecedents and effects of delight online. Journal of Service Research, 16(3), 386–399. doi:10.1177/1094670513479168.
Beauchamp, M. B., & Barnes, D. C. (2015). Delighting baby Boomers and Millennials: Factors that matter most. Journal of Marketing Theory and Practice, 23(3), 338–350. doi:10.1080/10696679.2015.1032472.
Berman, B. (2005). How to delight your customers. California Management Review, 48(1), 129–151. doi:10.2307/ 41166331
Bergkvist, L., & Rossiter, J. R. (2007). The predictive validity of multiple-item versus single-item measures of the same constructs. Journal of Marketing Research, 44(2), 175–184. doi:10.1509/jmkr.44.2.175.
Bowden, J. L.-H., & Dagger, T. S. (2011). To delight or not to delight? an investigation of loyalty formation in the restaurant industry. Journal of Hospitality Marketing & Management, 20(5), 501–524. doi:10.1080/ 19368623.2011.570637
Chitturi, R., Raghunathan, R., & Mahajan, V. (2008). Delight by design: The role of hedonic versus utilitarian benefits. Journal of Marketing, 72(3), 48–63. doi:10.1509/JMKG.72.3.048.
Collier, J. E., & Barnes, D. C. (2015). Self-service delight: Changing the focus of traditional self-service technology. Journal of Business Research, 68(5), 986–993. doi:10.1016/j.jbusres.2014.09.036.
Collier, J. E., Barnes, D. C., Abney, A. K., & Pelletier, M. P. (2018). Idiosyncratic service experiences: When customers desire the extraordinary in a service encounter. Journal of Business Research, 84(3), 150–161. doi:10.1016/j.jbusres.2017.11.016.
Crotts, J. C., & Magnini, V. P. (2011). The customer delight construct: Is surprise essential? Annals of Tourism Research, 38(2), 719–722. doi:10.1016/j. annals.2010.03.004
Finn, A. (2005). Reassessing the foundations of customer delight. Journal of Service Research, 8(2), 103–116. doi:10.1177/1094670505279340.
Finn, A. (2006). Generalizability modeling of the foundations of customer delight. Journal of Modeling in Management, 1(1), 18–32. doi:10.1108/ 17465660610667784
Finn, A., 2012. Customer delight: distinct construct or zone of nonlinear response to customer satisfaction? J. Serv. Res. 15 (1), 99–110.
Guidice, R. M., Barnes, D. C., & Kinard, B. R. (2020). Delight spirals: the cause and consequence of employee perceived customer delight. Journal of Service Theory and Practice
Hicks, J. M., Page, T. J., Behe, B. K., Dennis, J. H., & Fernandez, R. T. (2005). Delighted customers buy Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 18, 94–104
Kim, G.M., Mattila, A.S., 2013. Does a surprise strategy need words? The effect of explanations for a surprise strategy on customer delight and expectations. J. Serv. Marketing 27 (5), 361–370.
Kim, M., Vogt, C. A., & Knutson, B. J. (2015). Relationships among customer satisfaction, delight and loyalty in the hospitality industry. Journal of Hospitality & Tourism Research, 39(2), 170–197. doi:10.1177/ 1096348012471376.
Kumar, A., Olshavsky, R. W., & King, M. F. (2001). Exploring alternative antecedents of customer delight. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 14, 14–26.
Lee, S. A., & Shea, L. (2015). Investigating the key routes to customers’ delightful moments in the hotel context. Journal of Hospitality Marketing & Management, 24, 532–553. doi:10.1080/19368623.2014.925840
Liu, M. W., & Keh, H. T. (2015). Consumer delight and outrage: Scale development and validation. Journal of Service Theory and Practice, 25(6), 680–699. doi:10.1108/JSTP-08-2014-0178
Loureiro, S. M. C. (2010). Satisfying and delighting the rural tourists. Journal of Travel & Tourism Marketing, 27(4), 396–408. doi:10.1080/10548408.2010.481580
Loureiro, S. M. C., Miranda, F. J., & Breazeale, M. (2014). Who needs delight? The greater impact of value, trust and satisfaction in utilitarian, frequent-use retail. Journal of Service Management, 25(1), 101–124. doi:10.1108/JOSM-06-2012-0106
Loureiro, S. M. C., Miranda, F. J., & Breazeale, M. (2014). Who needs delight? The greater impact of value, trust and satisfaction in utilitarian, frequent-use retail. Journal of Service Management, 25(1), 101–124. doi:10.1108/JOSM-06-2012-0106
Ludwig, N., Barnes, D. C., & Gouthier, M. (2017a). Observing delightful experiences of other customers: The double-edged sword of jealousy and joy. Journal of Service Theory and Practice, 27(1), 145–163. doi:10.1108/JSTP-07-2015-0171.
Ma, J., Scott, N., Gao, J., & Ding, P. (2016). Delighted or satisfied? Positive emotional responses derived from theme park experiences. Journal of Travel & Tourism Marketing, 34(1), 1–19.
Ma, J., Scott, N., Gao, J., & Ding, P. (2016). Delighted or satisfied? Positive emotional responses derived from theme park experiences. Journal of Travel & Tourism Marketing, 34(1), 1–19.
Magnini, V. P., Crotts, J. C., & Zehrer, A. (2011). Understanding customer delight: An application of travel blog analysis. Journal of Travel Research, 50(5), 535–545. doi:10.1177/0047287510379162
Magnini, V. P., Crotts, J. C., & Zehrer, A. (2011). Understanding customer delight: An application of travel blog analysis. Journal of Travel Research, 50(5), 535–545. doi:10.1177/0047287510379162.
Oliver, R.L., Rust, R.T., Varki, S., 1997. Customer delight: foundations, findings, and managerial insight. J. Retail. 73 (3), 311–336.
Plutchik, R. (1980). Emotion: A psychoevolutionary synthesis. New York, NY: Harper and Row.
Skogland, I., Siguaw, J.A., 2004. Are your satisfied customers loyal? Cornell Hotel Adm. Q. 45 (3), 221–234.
St-James, Y., & Taylor, S. (2004). Delight-as-magic. Refining the Conceptual Domain of Customer Delight. Advances in Consumer Research, 31, 753–758
Skogland, I., & Siguaw, J. (2018). Are your satisfied customers loyal? Cornell Hotel and Restaurant Administration Quarterly, 45(3), 221–234.
Torres, E. N., & Kline, S. (2013). From customer satisfaction to customer delight: Creating a new standard of service for the hotel industry. International Journal of Contemporary Hospitality Management, 25(5), 642–659.
Torres, E.N., Ronzoni, G., 2018. The evolution of the customer delight construct: prior research, current measurement, and directions for future research. Int. J. Contemp. Hosp. Manage. 30 (1), 57–75.
Torres, E. N., Fu, X., & Lehto, X. (2014). Examining key drivers of customer delight in a hotel experience: A cross-cultural perspective. International Journal of Hospitality Management, 36, 255–262. doi:10.1016/j. ijhm.2013.09.007.
Torres, E.N., 2014. Deconstructing service quality and customer satisfaction: challenges and directions for future research. J. Hosp. Mark. Manage. 23 (6), 652–677.
Verma, H. V. (2003). Customer outrage and delight. Journal of Services Research, 3(1), 119–133.
Wang, X. (2011). The effect of unrelated supporting service quality on consumer delight, satisfaction, and repurchase intentions. Journal of Service Research, 14(2), 1–15.
Wu, L., Mattila, A. S., & Hanks, L. (2015). Investigating the impact of surprise rewards on consumer responses. International Journal of Hospitality Management, 50 (September), 27–35.
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