Relationship between Corporate Reputation and Customer Loyalty on Nigerian Food and Beverages Industry: PLS Approach

Subject Areas : General Management

A. H. Gorondutse ¹ , H. Hilman ² , M. Nasidi ³

1 - School of Business Management, College of Business, University of Utara, Kedah Darul Aman, Malaysia
2 - School of Business Management, College of Business, University of Utara, Kedah Darul Aman, Malaysia
3 - Kano State College of Arts and Science, Kano, Nigeria

Received: 2014-03-16 Accepted : 2014-03-16 Published : 2014-04-01

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