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Open Access Article
1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz)
Hassan Soltani mojtaba amini moghaddam -
Open Access Article
2 - The impact of digital content marketing on brand awareness through social media and customer engagement
mousa rahimi sirous keshavarz behnaz salehipour shirazi -
Open Access Article
3 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran
مهرداد رحیمیان hiro eisavei -
Open Access Article
4 - Designing a Brand Reputation Development Model Based on Corporate Social Responsibility with Future Study Approach in the Iranian Banking Industry
Elnaz Mehdibeiraghdar Mohammad Haghighi -
Open Access Article
5 - Designing a Model for Total Branding in Organizations which Hold Non-Academic Educational Events
Sepehr Tarverdian ahmad Roosta Kambiz Heydarzadeh Mohammad Rahim Esfidani -
Open Access Article
6 - Designing the Brand Equity Model and Forecasting the future process in Alborz Insurance Company with using a System Dynamics Approach
somayeh shafeiha Abbas Saleh Ardestani Mohammad Ali Afshar Kazemi Vahid Reza Mirabi -
Open Access Article
7 - Planning the future of Iran with nation branding
Amin Ardalan Hossein Vazifehdust Hashem Nikoomaram -
Open Access Article
8 - Developing a framework for assessing brand love among Iranian consumers by analyzing its antecedents and consequences
somayeh alinejad masoud keimasi mohammad ali shahhoseini -
Open Access Article
9 - Designing and explaining the urban brand model in order to create a tourism destination brand with Grounded theory approach
ROMINA RABANI Seyyed Mehdi jalali Hassan Mehrmanesh -
Open Access Article
10 - Identification and Ranking the Components and indicators of Future Purchase Intention of High-Involvement Products Using Fuzzy Delphi Logic (Case Study: LG’s Brand Products in Iran)
Iliya Amini Nezhad Hossein Vazifeh Doost Afsaneh Zamani Moghadam -
Open Access Article
11 - Predicting Pervasive branding based on qualitative and quantitative approach
Sepehr Tarverdian Ahmad Roosta Kambiz Heidarzadeh Mohammad Rahim Esfidani -
Open Access Article
12 - Future studies on customer experience management and its effective factors based on brand loyalty
Azadeh Boostani Hamidreza Saeedniya Hamid Saeedi Rahim Mohtaram -
Open Access Article
13 - Explaining the Consequential Factors of Branding Pattern in the Freight Road Transport Industry with a Futuristic Studies Approach
Parviz Turani Qazvini asghar moshabaki esfahani Hamidreza Saeed Nia Ali Badizadeh -
Open Access Article
14 - Designing a model for surviving and strengthening the hotel brand in the tourism industry with future studies approach through Grounded Theory (case Study: Selected 4 and 5 star hotels in Mashhad)
behnaz daneshmand Mohammad Haghighi Azim zarei golnar shojaei -
Open Access Article
15 - Examing the Importance of Brand Equity for Customer Loyalty in the Food and Beverage Industries in Iran
M. Bamenimoghadam K. Hidarzadeh H. Mehrzadi -
Open Access Article
16 - Investigation the Effect of Brand Social Power Dimensions on Purchasing Decisions Based on Customers’ Subjective Readiness Levels
K. Heidarzadeh S.M. Alvani K. Ghalandari -
Open Access Article
17 - The evaluation of relationship between customer value and customer relationship management performance
K. Heidarzadeh A. Zendehdel Ali Hossin Soltani -
Open Access Article
18 - Hegemony of Media Planning ; In Advertising
بهروز Kafi کامبیز Heidarzadeh -
Open Access Article
19 - Survey of the Impacts of Effecting Factors on Consumers’ Attitude & Behavior and their effects on FMCGs Company's Future Decisions about Brand Extension Strategy
Abbas Saleh Ardesteni Behrooz Ghasemi Samaneh Parsa -
Open Access Article
20 - Investigating The Effect of Brand Credibility on Customer Loyalty in the Iranian Banking Industry
K. Heidarzadeh F. Ghafari S. Farzaneh -
Open Access Article
21 - Designing the Brand Equity Model and Forecasting the Future Process in Alborz Insurance Company with Using a System Dynamics Approach
Somayyeh Shafeiha Abbas Saleh Ardestani M. A. Afshar Kazemi V. Reza Mirabi -
Open Access Article
22 - Evaluation the effect of Generics-Prone Purchaser Demographics and Pcychographic Characteristics on Generics Purchase’s Decision-Making
B. Kheiry M. Haji mohammad reza -
Open Access Article
23 - Evaluate brand-based marketing based on competition strategy policies in the management of brand-owned state-owned companies
soheil karimirad Leila andervazh -
Open Access Article
24 - Provide a virtual buyer behavior policy model based on the online brand trust variable
kambiz sanaee asghar moshbaki hasan esmaillpoor Siavash ahmadi chehre bargh -
Open Access Article
25 - The impact of social responsibility and perceived quality are the preferred brand in the export of bank branches Amol
Hajieh Rajabi Farjad Iman Ghasemi Hamedani -
Open Access Article
26 - The Effect of Employer Branding on Employee Discretionary Efforts to Mediated Engagement and Expectations of Employees
Javad Faghihi Pour Somayeh Faghihi Pour Nooshafarin Chatrchi -
Open Access Article
27 - Designing and explaining the brand repositioning model of companies active in the electricity industry with a mixed approach
babak roozbahani soheyl sarmad saidi behrooz ghasemi -
Open Access Article
28 - An Overview of the Impact of Content Advertising on social media on Customers' Intentions to buy in home businesses
Parima Khanbabaei naser azad Fattaneh Alizadeh Meshkani -
Open Access Article
29 - Investigating the Involvement of Customer Decision Making by Reflecting on the Synergistic Backgrounds of Brand Value, Brand Love, and Brand Identity in Online Brand Communities
mohamad Hadi Asgari Ali Einy -
Open Access Article
30 - The effects of sustainable marketing activities on brand loyalty in dairy products with the intermediary effect of brand image, trust and customer satisfaction
naser azad mahtab alsadat mousavi fard -
Open Access Article
31 - Brand equity and brand image with customer loyalty in pharmaceutical companies
atiyeh moradi Hossein vazifehdust -
Open Access Article
32 - Investigating the effects of corporate social responsibility on company reputation and brand equity with the mediating role of brand trust
Abbas Ghaedamini Harouni Mehrdad Sadeghi Samaneh kaldani Ghulam Reza Maleki Farsani -
Open Access Article
33 - Designing a Media Sphere Model Effective on Purchase Intention of Customers According to Brand Special Value (Case Study: Saman Bank)
Farnood Hassani محمد سلطانیفر mohsen gadami Attaollah Abtahi Hamidreza Hosseini Dana -
Open Access Article
34 - Providing a Service Compensation System with the Approach of Improving the Employer Brand in Bank Refah Kargara
Seyyed Kambiz Talebi Ahmadi Mojtaba Tabari Yusof Gholipour Kanani -
Open Access Article
35 - Investigating the relationship between self-congruity and brand attachment with the moderating role of the need for uniqueness on brand loyalty (case study: mobile customers in Isfahan)
Alireza Naalchi Kashi Elnaz Parvizinia -
Open Access Article
36 - Innovation in newspaper branding and desirable value creation in the country
Hasan Karbalaiee Ali Akbar Farhangi Mohammad Soltanifar Ali Delavar Ali Granmayehpur -
Open Access Article
37 - A Qualitative Approach to Modeling the Effectiveness of Sport Brand Placement in the Media
Mehrshad Nasimi Nasrollah Mohammadi Mohammad Ali Nasimi Saeed Amirnejad -
Open Access Article
38 - Evaluation of selected sports television programs in Iran based on program branding framework
Hossein Zare Vahid Shojaei Mohammad Hami Bahare Soleymani Tapesari -
Open Access Article
39 - Brand personality typology for Media organizations (Case: Iranian TV channel and Persian satellite channels)
mohammad reza parizad reza ebrahim zadeh Mehrdad Sadeghi -
Open Access Article
40 - Development of Branding Model for TV Networks with the Approach of Strengthening Social Capital Case Study: Nasim Network
Reza Saremi ahmad reza shekarchi zadeh Naser Khani seyed Mohsen Banihashemi -
Open Access Article
41 - The Role of Social Networks as a Medium to Build Brand Equity
Babak Farbodnia Ali Akbar Farhangi Mohammad Soltanifar -
Open Access Article
42 - The Role of Native and Local Identity in Promoting Creative City Branding (Case Study: Rasht City)
Aliakbar Salaripour Arman Hamidi Mohammad Nouripour Sadhi Mohammad Hossein Maqrour Porkar Abatari Erfan Khani Kolsarki -
Open Access Article
43 - The Role of Urban Design on the Branding of Urban Space
Hadi Sarvari Hamid Majedi -
Open Access Article
44 - The effect of network marketing on Teknik brand loyalty in Bushehr consumers
safoura shahniaei Sima Najafnejad -
Open Access Article
45 - The Effect of Word of Mouth Advertising on Sports Customers Purchase Intention with Emphasis on Mediator Role of Brand Equity
Mahboub Sheikhalizadeh -
Open Access Article
46 - The effect of satisfaction, quality of service and innovation on brand love among the customers of domestic and foreign elected brands
pegah omrani seyed salahedin naghshbandi -
Open Access Article
47 - The effect of customer participation in product design on business performance (case study: Majid brand sports products)
Khalil Deris Narges Ebrahimi Soheila Zarinjoy alvar -
Open Access Article
48 - Testing the model of the role of mediating brand personality in relation to the cause of advertising and promoting the special value of the Adidas brand in Karaj customers
Hamed Abdolrasoli zal -
Open Access Article
49 - Investigating the effect of paying attention to the digital space on consumer decision-making with the mediating role of brand interest and willingness to buy
Soheila Zarinjoy alvar Donya Bavi -
Open Access Article
50 - The analysis of brand management and social responsibility in terms of staff, foreign clothing brand stores
Bita Mohseni zadeh tehrani seyed salahedin naghshbandi -
Open Access Article
51 - The Effects of Brand Equity on Perceived Value and the Repurchase Intention in Majid Brand Sports Goods Customers
Mahboub Sheikhalizadeh Parisa Anguri -
Open Access Article
52 - The effect of open innovation on brand authenticity of football clubs through the mediation of brand image
amir derakhshan mehdi kohandel Hossein Abdulmalek said namat khalifeh -
Open Access Article
53 - Design evaluating model of drivers impacting on Nostalgic behavior and its results via Exploratory Factor Analysis (EFA)& Structural Equation Modeling (SEM)
Soraya Fathallahi Elham Faridchehr Nader gharib navaz VahidReza Mirabi -
Open Access Article
54 - Brand Capital and Stock Price Crash Risk: evidence from firm’s Reputation Protection Incentive
Khonaka Abdolkhalegh Abolfazl Momeni Yanesari Ali Kamizi -
Open Access Article
55 - Evaluating The Simultaneous Role of Investor’s Sentiment and Brand Equity on Short-Term performance of the Initial public Offerings (Evidence from the Iran Capital Market)
Nooshin Kafshi Abdolmajid Abdolbaghi -
Open Access Article
56 - Providing a Cultural Model to Understand the Process of Attracting TV Audiences
Abdolreza Amir Ahmadi Mohsen Ameri Shahrabi Rozita Sepernia Abbas Ali Ghaiyoomi -
Open Access Article
57 - Prevention of Brand Crisis: The Brand Attachments' Role in the Mitigation of Adverse Consumer Reactions
Mohammad Kashani Karim Hamdi Mehrdad Navabakhsh -
Open Access Article
58 - The Effect of Brand Equity on Purchase intention With Mediating Role of Brand Attitude
Ehsaneh Nejad Mohammad Nameghi Abas Asadi zahra khakrizi Mohammad Ali Berangi, -
Open Access Article
59 - Identifying and Prioritizing Brand Positioning Components of Healthcare Industry Companies Based on Qualitative Content Analysis and Fuzzy Screening Approach
moslem rezaie sayyed hasan hataminasab shahnaz nayebzadeh -
Open Access Article
60 - Content Strategies in Social Media: Health-Oriented Brand Communities in Iran
kianoush nazari ameleh pejman jafari farhad ghaffari -
Open Access Article
61 - Analyze Marketing Factors Influencing the Desire to Choose a Hospital Brand
Arash Dehghan Mohammad Javad Taghipourian Sohiela Nazarpour Marzieh Gorji -
Open Access Article
62 - Identify and Rank the Factors Affecting e-Marketing in Promoting the Brand of Health Tourism Destinations
Navid Majedi Amirhossein Shayegh -
Open Access Article
63 - Identifying and Prioritizing Personal Branding Indicators of Specialist Physicians using multi-criteria decision-making technique (SWARA)
Malihe siavoshi Mojgan zarghamifard Mohanna sharifi -
Open Access Article
64 - Antecedents and Consequences of Brand Engagement in Social Networks: A Meta-Analysis
zahra Atf Fariz Taheri Kia Kambiz Heidarzadeh Hanzaei -
Open Access Article
65 - Examining the Effect of Perceived Brand Innovativeness on Customer-Based Brand Equity
Seyed Mohammad Saleh Hashemi Apourvari yaser sobhanifard Mohammad Hossein Maziarfar -
Open Access Article
66 - The Effect of Brand Advocacy on the Willingness to pay Price Premium Mediated Repurchase Intentions in University Students
Aleixandre__Brian__Duche-Pérez Aleixandre__Brian__Duche-Pérez -
Open Access Article
67 - Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty
H. Mishra P. Sinha S. Singh S. Koul -
Open Access Article
68 - Satisfaction towards Customer Loyalty in Auto-Mobile Industry of Pakistan
A. U. Haq -
Open Access Article
69 - Emotional marketing, dynamic capabilities and organizational profitability
Mojtaba Poursalimi anoosh omidi -
Open Access Article
70 - The Effect of Insurer Personality Characteristics on Brand Personality and Brand Loyalty (Case Study: Iranian Insurance Companies in Langrood County)
faranak khodayari Sedigheh Tootian Esfahani Roghayeh Tajbar Parashkoohi -
Open Access Article
71 - Evaluation of the Effect of Marketing Mix on Private Label Brand Value (Case Study: Dairy Products)
aniseh ghodrati Moghadaseh Mohammadian -
Open Access Article
72 - The effect of product innovation features and brand communication on brand equity (Case study: Ramand Hungarian Mushroom Cultivation and Industry Company)
faranak khodayari behnaz khodayari leyla sheikhlar -
Open Access Article
73 - The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification
zahra mohammadi faranak khodayari sedigheh tootian -
Open Access Article
74 - The effect of market sensibility on company performance with mediating role of innovation capability and brand management system
Ali Akbar Khademi Ehsan Badri Hanieh Farazandeh -
Open Access Article
75 - The study of effective factors on customer relationship quality in creating brand value and intention to online purchase (A study of eshop customers in Tehran)
Ali Akbar Khademi Hanieh Farazandeh -
Open Access Article
76 - Designing a Digital Marketing Model in the Brand of Online Business Companies
Benyamin Mosayebi Amidabadi ozhan karimi Shahram Hashemnia -
Open Access Article
77 - Studying the relationship between brand and consumer (case study: electrical home appliance)
fatemeh motahari nejad سعید صمدی زینب طولابی یاسان الله پوراشرف -
Open Access Article
78 - The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile)
مریم کناره فرد سید علیرضا موسوی -
Open Access Article
79 - Prioritizing Brand Equity Methods from Customers’ Perspective for Finance Industry
سمیه یوسفی دارستانی امیرعباس نجفی مصطفی ستاک -
Open Access Article
80 - Explaining the role of organizational citizenship behavior on customer based brand equity
Mohammad Mahmoudi Maymand Ata Harandi -
Open Access Article
81 - The Role of Cognitive Age in Status Consumption of Educated, Middle-Aged Iranian Consumers
Javad Abbasi Mohammad Pourreza -
Open Access Article
82 - Surveying the effect of internal marketing and internal branding on service quality (Case study: A Server Company)
محمد حسن کامفیروزی علی بنیادی نائینی محمود دهقان مشتانی -
Open Access Article
83 - An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers
حامد کرمیان ahmadreza shekarchizadeh reyhaneh rismankarzadeh -
Open Access Article
84 - The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran)
shiva jafari far َAfsaneh Zamani Moghadam Karim Hamdi -
Open Access Article
85 - Media mix elements affecting service brand equity case study: bank sina
Razieh Abedini ali farhangi -
Open Access Article
86 - Brand extension feedback: The role of advertising(Case Study: tabarok Companyproducts)
hadis ebrahimi Malihe Javani -
Open Access Article
87 - Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer
fereshteh sadeghi azar haris Ahmad Rahchamani -
Open Access Article
88 - Co- brand Strategy, based on customers' attitude in Lap top, Cell phone and automobile products
اسماعیل شاه طهماسبی khabat nesaei -
Open Access Article
89 - The impact of marketing activities on service brand equity: The mediating role of evoked experience
effat haji hoseini ali asghar eivazi heshmat -
Open Access Article
90 - Double jeopardy Effect Strategies, market share Conformity with the bran and behavioral and attitudinal loyalty Football and volleyball fans
Fatemeh Fatahi Rasool Nazari -
Open Access Article
91 - Designing a Model to clarify Brand Value-creation Determinants in Iranian Textile Industry
parviz alilou Hamidreza Saeednia ali Badie Zadeh -
Open Access Article
92 - Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity
effat haji hoseini abolfazl sohrabi -
Open Access Article
93 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity
iman hakimi -
Open Access Article
94 - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais)
hosein vazifehdust behrooz gholipoor hamed abbasi -
Open Access Article
95 - The Impact of Value-Added Services on Bran`s Quality and Equity in the Beverages Industry (Case Study: Zamzam Beverages Factory, Isfahan)
Hasan Ghorbani Dinani Raheleh Fattahi Maryam Jouzdani -
Open Access Article
96 - Designing an Employer Brand Model for Social Security Organization with an Emphasis on Internal Marketing
Leila Beigloo Karim Esgandari -
Open Access Article
97 - Impact of the Culture and Content of Humorous Advertisement the Intention is to Buy a Product in the Framework of Customer Perceptions and Perceptions
Seyed Mohammad baqery azita Gholipour Godarzei -
Open Access Article
98 - Investigating the Effect of Cognitive Distortion on the Brand d Image (Case Study: the Customers of System Group Company)
Neda Moradi mohammad ghaffari -
Open Access Article
99 - The Effect of Brand Personality and Brand Image on Word of Mouth
Marjan Daneshian Shahnaz Nayebzadeh Mahmoud Moien Addin Akram Eghbali -
Open Access Article
100 - Comparative study of the brand's prominence effect on purchase decision in Iranian and foreign home appliances with Grounded Theory Approach
Niousha Dehbini Mohammad Haghighi Abdolkhalegh Gholami -
Open Access Article
101 - The relationship between attitudes to endorsement advertising and brand equity with Word of Mouth Advertising
shahab bahrami -
Open Access Article
102 - Studying the effect of perceived e-service quality and perceived security on brand equity
Mohsen Khunsiavash elika amirasl Majid Mohamadipour -
Open Access Article
103 - The Impact of Young Brand Identity on Brand Loyalty by Mediating Customer Satisfaction in the Mobile Industry
Maryam Ghamari Poor Zahra Amir Hoseini -
Open Access Article
104 - Place brand value and citizen's brand attachment; analyzing the role of mediator of place satisfaction
mehdi khademi fereshte amirkhani Hanieh Fathi -
Open Access Article
105 - Authentic Marketing Pragmatic Marketing (Components, Foregrounds, Outcomes): Interactions & Conflicts
zohreh aliesmaeili Bahram Kheiri -
Open Access Article
106 - The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand)
Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi deh cheshmeh Homira abdi -
Open Access Article
107 - The Impact of Affiliates on the Special Brand Value of the Iranian Football Clubs
mojtaba ghorbany asiabar Mehdi Naderinasab ahmad rahchamani -
Open Access Article
108 - Investigating the Impact of Managers Personal Branding On Building Level Five Leaders (Case Study: of Government Banks)
Karim Esgandari Mojtaba Ramazani samane goli -
Open Access Article
109 - The Role of Brand Emotional Attachment on Behavioral Responses of Luxury Car Buyers in Tehran
Mohammad Javad Taghipourian neda Ashtiani -
Open Access Article
110 - Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province
Neda Baniasadi Davoud samari Jamal Farajallah hosseini Maryam Omidi najafabadi -
Open Access Article
111 - The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad)
Nayereh Gholami mostafa farokhy ostad saeedeh Babajani Mohamadi -
Open Access Article
112 - Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran)
Ali Akbar Khademi Abbas Golshani Hanieh Farazandeh -
Open Access Article
113 - The Effect of Market Mavens Dimensions on Hedonic Shopping
elahe shahinfar Naser Azad -
Open Access Article
114 - The mediating role of brand equity in the relationship between perceived value and customer life value in the banking industry
bahram seyedin hossein budaghi khaje nobar mojtaba ramezani -
Open Access Article
115 - Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization
Gholamreza Tizfahmefard Hassan Esmailpour fariza taherikia leila Andervazh -
Open Access Article
116 - Presentation of Conceptual Model of Customer Experience Management of Brand Relation Based on Foundation Data Theory
۰Keyvan ۰Ghayemalaee Hassan Esmailpour Hamidreza Saeednia Farideh Haghshenas -
Open Access Article
117 - Investigate the role of brand charm (Case Study: Sky Airways)
Seyyed Alireza Mosavi -
Open Access Article
118 - Investigating the effect of nostalgic advertising on purchasing intention regarding its intermediate role of perceived self-perpetuating, brand attitude and emotional response to the brand (Case Study: Pak Co. Products)
Mehdi Bagheri Maryam Ghiasabadi Farahani -
Open Access Article
119 - The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers)
amirhossein samadzadeh Mohammad ail abdolvand mohsen KhunSiavash -
Open Access Article
120 - Designing a Special Value Brand Model for Peykan Volleyball Team in Tehran
morad Roumiyani Najaf Aghaei, Amir hosein Monazami Saeed Rouniyani mina gandomi -
Open Access Article
121 - Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran)
soraya fatholahi Elham Faridchehr nader ghareb navaz vahed reza mirabi -
Open Access Article
122 - The Effect of social media marketing activities on brand equity and customer response (Case study: Yal lock Company)
Mahta Naeimabadi MOJTABA MOAZEMI -
Open Access Article
123 - The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry
firouze hajialiakbari narges moosavi -
Open Access Article
124 - The Effect of Ethical Perceptions on the Purchase Intentions with the Role of Consumer–Corporate Identification and Brand Trust (Case Study: Samsung Mobile Customers)
mohammad ali nasimi samira pali -
Open Access Article
125 - Branding co-creation through customers participation in digital media
Ali Akbar Khademi Ali Boromandnasab Hanieh Farazandeh -
Open Access Article
126 - Effect of the benefits of sales promotion formats on in-store brand expression and benefits perceived by consumer with an experimental approach
aida merikh nejad asl Kambiz Heidarzadeh Rahim Mohtaram -
Open Access Article
127 - Presenting the Brand Leverage Model for Iranian Professional Football Clubs Approach: Grounded Theory
Narges bonakdarchyan rasool nazari Bastanifar, Eman Bastanifar, Eman -
Open Access Article
128 - Investigating the Impact of Effective Factors on Branding In Medical Centers Based on Self-Organization Model
amirhossein samadzadeh -
Open Access Article
129 - Providing a Conceptual Model for Sporting Events in Iran
Reyhaneh Naghshzan Khajouie Mehdi Salimi Rasool Nazari -
Open Access Article
130 - The Impact of Applying Brand Positioning and Customer Experience on Loyalty (Case Study: Hamrahe Aval)
Ramezan Noori Babian Mohammad Aghayee Nader Qaribnavaz Vahid Nasehifar -
Open Access Article
131 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty
Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani -
Open Access Article
132 - Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach
Arash Dehghan Mohammad Javad Taghipourian Sohiela Nazarpour Marzieh Gorji -
Open Access Article
133 - Presentation and validation of brand-customer communication model in social networks
Nazanin Emamgholi Shahram Hashemnia Ozhan Karimi -
Open Access Article
134 - Factors Affecting Green Brand Switching Behavior to Experimental Consume Natural Cosmetic Consumers (Case Study: Cinere Products)
kiana kheiri rasol asgarpor -
Open Access Article
135 - Providing a brand-customer relationship model on the Instagram social network
Shahram Hashemnia Ozhan Karimi Nazanin Emamgholi -
Open Access Article
136 - Investigate the difference of the impact of brand engagement (consumption of content and contribution of content) on social media between Generations X and Y
sara rostamizad K. Heidarzadeh fereshteh lotfizadeh -
Open Access Article
137 - The role of brand forgiveness in the relationship between brand transgression and consumer coping behavior (case study: Yazd Irankhodro agencies)
amirhosein shahidi shahnaz nayebzadeh -
Open Access Article
138 - The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity
Sayed mohammad Shamszadeh alavi -
Open Access Article
139 - Investigating the Role of Self-Concept Fit on the Loyalty of Tejarat Bank Customers through Brand Image and Brand Emotional Attachment
Hossein Norouzi Dariush Tahmasebi Aghbelaghi -
Open Access Article
140 - The effect of business intelligence on financial performance with the role of mediating brand value and creativity (Case study of private banks in Khuzestan province)
hashem Rashidi goghakhor ali Rezaian -
Open Access Article
141 - The Effect of Branding on Marketing and Export of Knowledge Companies Products (Case Study: Companies under Mazandaran Science and Technology Park)
Vadood Javan Amani Hamid Akbari -
Open Access Article
142 - Presenting the imitative brand model in buying behavior of luxury brands in internet businesses using Grounded Theory
Mohammad Rahimzadeh Majid Fattahi Nilofar Imankhan -
Open Access Article
143 - The role of online brand equity on the willingness to repurchase considering the role of visual appeal, online preference and the willingness to pay a higher price for high-tech products
faranak khodayari hesamodin zamani -
Open Access Article
144 - The Impact of Club Social Responsibility on Brand Supportive Behavior with the Mediating Role of Attitude and Positively Moral Positive Fans
shahoo zamanidadaneh mohamad reza Esmaili ali zarie -
Open Access Article
145 - Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company)
Maria Hoseinzade Shirzili farzad asayesh Mohammad Reza Ghorbanian -
Open Access Article
146 - Strategic Model of Branding of Research Services of Oil, Gas and Petrochemical Industries
mohammad vasheghani farahani manochehr niknam Nader Qaribnavaz Hormoz Mehrani -
Open Access Article
147 - The Effect of Guerrilla Marketing Dimensions through Usefulness Mediation Variables and Acceptance of Information in Brand Image in Social Networks Studied By Students of Tehran Azad University of Research Sciences
Shadi Shahriari Farideh Haghshenas kashani -
Open Access Article
148 - The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market)
Ebrahim ghaed Habib Shirafkan Lamso Alireza Hadadian -
Open Access Article
149 - Designing and Explaining the Entrepreneurial Marketing Model on E-Marketing with the Effect of Brand Personality Differentiation on Purchasing Intention
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150 - Brand equity modeling in Sepah Bank (A New Approach to Delphi-Fuzzy Type 2 Electro-Type 3 Techniques and Structural Equations)
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151 - Designing a nation branding model in the field of industrial products and services export
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152 - A Review of Tourism Destination Love: Management Implications for Tourism Businesses
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153 - Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy
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154 - The Effect of Customers’ Perception of Corporate Social Responsibility on Their Extra-Role Behaviors by Mediation of Brand Attachment and Moderation of Spirituality
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155 - Presenting a Brand Development Model in Tourism of Natural Places
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156 - The influence of endorsers, the degree of mental involvement of the product and gender on the attitude towards advertising and attitude towards the brand
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157 - Prairie a limited effect, as a craving for a decadence, with a crop of passion, with a brand, with a mianji inscription, a realization of a luxe bodn calla
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158 - Investigating the Consequences of Social Media Marketing Activities on Brand Equity Based on the Mediating Role of E-Brand Experience (Case Study: Denolix Academy of Dental Sciences)
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159 - Applying a qualitative meta-composite approach in order to provide a brand repositioning model for companies active in the electricity industry
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160 - Designing a competitive advantage model with an emphasis on brand identity based on foundational data theory in the apparel industry
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161 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
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162 - The Relationship between Trust and Consumer Confidence with Acceptance of Retail Brands (Case Study: Hakoopian)
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163 - Role and Effect of Psychological and Brand Antecedents on Luxury Consumpation Among Youth Adults
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164 - Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus)
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165 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitability
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166 - The Study of Effective Factors on Cosmetic Impulse Buying
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167 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitabilit
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168 - An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers
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169 - The Influence of Hedonic Values on Consumer Behaviors
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170 - Evaluating and Prioritizing Effective Factors in Selecting Celebrity Endorsements for Advertising Campaigns from the Consumers' Point of View
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171 - The Affect of Selected Marketing Mix Elements on Brand Equity
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172 - Evaluating the Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavorial Intentions
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173 - The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile)
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174 - Investigation of the Effects of Brand Image and Perceived Public Relation Activities on Customers Loyalty
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175 - Effect of Brand Extension Strategy on Brand Image on FMCG and Services Sectors
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176 - Examining the Match-up Effect in Co-marketing Alliance
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177 - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model)
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178 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank)
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179 - An Investigation into Factors that Affect Brand Choice Using Factor Analysis Approach
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180 - Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes
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181 - The Relationship between Customer Based Brand Equity with Purchase Intend (Case Study: Buyers of Hyundai Vehicle in Tehran)
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182 - Factors Affecting Customer Retention Among Cell Phone Users
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183 - The Impact of Brand Credibility on Customers’ Loyalty from the Appliances Buyers Perspective
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184 - Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers
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185 - Exploring and Evaluating the Relationship between Brand and Country of Origin Knowledge and Country of Origin Image
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186 - The Effect of Country of Origin of Brand on Brand Equity
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187 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers
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188 - Evaluating the Joint Effect of Brand Cognitive and Brand Relationships Variables on Consumers’ Purchase Intentions
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189 - Evaluating the Influence of Consumers' Perceived Corporate Image on Brand Extensions
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190 - Investigation of the Relationship between Product Involvement and Brand Commitment
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191 - An Analysis the Impact of Brand Orientation on Brand Performance and Corporate’s Financial Performance (Case Study: Active Corporate’s in Ahwas’ Industrial Estates)
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192 - Surveying the Effect of Internal Marketing and Internal Branding on Service Quality (Case Study: A Server Company)
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193 - Study of the Relationship between the Country of Origin and the Brand Equity Case Study: Grad
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194 - Investigation of the Effects of Corporation Ability Association and Brand Awareness on Repurchase Intention and Mediator Roles of Quality Perception and Brand Resonance in Consumer Decision Marketing Process
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195 - The Role of Cognitive Age in Status Consumption of Educated, Middle-Aged Iranian Consumers
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196 - Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products)
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197 - Structural Equation Modeling Approach in Explaining the Effect of Experience, Trust and Brand Loyalty on Brand Equity
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198 - Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity
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199 - Determinants of Brand Equity: Offering a Model to Chocolate Industry
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200 - Prioritizing Brand Equity Methods from Customers’ Perspective for Finance Industry
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201 - Examining the Impact of Feelings and Brand Perceptions in Purchasing of the Same Name Fragrances
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202 - The Influence of Organizational Climate’s Dimensions on Fulfilling of the Brand Promise(Case Study: Maskan Bank)
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203 - Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance)
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204 - A New Framework For International Branding
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205 - Effects on Consumer-Based Brand Equity: Evaluation of Factors
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206 - The Influence of Product Involvement on Brand Loyalty
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207 - Investigating the Effects of Brand Credibility on Customer Loyalty in Public and Private Banks
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208 - Analysis of Factors Affecting Consumer Preferences for Foreign Versus Domestic Brands
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209 - Critical analysis of the Iranian brand support discourse in the upstream documents of the national media under the paradigm of cultural development
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210 - Identify the Components of Branding in Art Galleries in Tehran
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211 - The Effect of Cultural Components on Personal Brand Model Based on Individual Competencies
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212 - Examining the Role of Human Resources in Hotel Ranking in Iran
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213 - Identifying the dimensions and components of cultural branding development in the Iranian film industry: A social approach
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214 - The Effect of Developed Social Support on Customer Satisfaction and Citizenship Behavior
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215 - The role of social apathy in the brand crisis caused by the food safety scandal in under development societies
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216 - Conceptualization of international branding by Econometrics method
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217 - Identifying the Dimensions and Components of Cultural Branding Development in the Iranian Film Industry: A social Approach
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218 - The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image in the hotel industry (Case study: five star hotels Tabriz City)
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219 - Providing a model to explain brand equity tourism destinations (Case study: Shiraz city)
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220 - Strategic Planning of Urban Branding in Tourism Industry
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221 - Identity and Branding Orientations in Tehran's Urban Development Plans
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222 - An Analysis of Customer-based Brand Equity in the Field of Agricultural Extension and Education: Multi-Criteria Decision-Making Approach
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223 - The first Cytological evaluation of external ear canal in long eared and brandt hedgehogs
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224 - The Effect of Nano-composite Packaging Carbon Nanotube and Zinc Oxside Nanoparticles Base on Organoleptic and Microbial Properties of Mazafati Brand Dates
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225 - Designing a Model of Digital Branding of Healthy Agricultural Products in Iran Using Grounded Theory Method
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226 - Social media marketing and brand social identity focusing on customer engagement in the investment process
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227 - Presentation of Parsian Bank Brand Promotion Model Base on Grounded Theory with a Value Creation Approach
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228 - The Impact of Performance Criteria on Brand Value In the automotive industry
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229 - Developing a model for pricing brand value in capital supply companies: merger and acquisition strategy
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230 - A Conceptual Model for of Brand Value Creation in Insurance Industry with Focus on Investment on Life Insurance.
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231 - Rightel Brand valuation
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232 - Relation between “individual investors’ mental evaluations from product and brand” and “their preference to investing in stock”
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233 - The effect of the brand on investor behavior and perceived risk as Mediate
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234 - Investigate the Antecedents and Consequences of Brand Love with the Approach of Contrasting Social Media Marketing Activities and Customers’ Lived Experience (Study case: Alifard Company, Sanich Industrial Group)
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235 - Numerical Solutions of Two-dimensional Linear and Nonlinear Volterra integral equations: Homotopy Perturbation method and differential transform method
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236 - Evaluating the effective variables and presenting the special value model of the green brand from the point of view of sports tourists on the island of Kish
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237 - Identifying Factors Affecting Green Brand and Its Impact on Green Brand Preference and Loyalty (Case Study: Dairy Industry)
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238 - Typology of the Effective Constructions in the Consensual Map of the Ideal Political Brand for Iran's Presidency by Cross-Impact Matrix
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239 - An analysis of the tourism destination branding model with an emphasis on social networks with a sociological approach
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240 - Presenting the Particular Value Model of the Green Brand from the Point of View of Sports Tourists on the Island of Kish
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241 - Study of impact of global brand impact on tourism development (case study: Damghan city)
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242 - Evaluation of the Phantasm and Branding of Tourism Destinations (case study: South Khorasan Province, Iran)
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243 - The model of variables affecting brand love and commitment and its impact on brand loyalty, willingness to pay more and word of mouth in smart phone users
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244 - Modeling the Purchase Intention of the Iranian Brand in the Home Appliance Industry
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Open Access Article
245 - Investigating the role of new media capabilities (platform: Instagram) on e-commerce (intention to buy women's clothing) according to the role of brand attitude
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246 - Identifying the factors affecting the Brand Associations of Iranian Futsal Premier League clubs
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247 - Relationship between brand equity of sports tourism destination and psychological factors of advertising messages (Case study: Mashhad aquatic Waves Land)
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248 - The role of social status of brand equity on customer invocations the brand of equatic complexes
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249 - Explanation and analysis of the relationship between brand equity and social responsibility of sports teams: emphasizing the mediating role of social identity
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250 - Entropy Method to Analyze the Impact of Eco-Friendly Consumer Attitudes on Green Brand Intention: Apple Brand Consumers
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251 - Explaining the Assessment of Internal Marketing and Environmental Citizenship Behavior on the Development of Urban Tourism with the Mediating Role of Urban Branding
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252 - Identifying Component Themes of the Consumer Products` Brand Personality in Contemporary Iranian Market (A Qualitative Approach)
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253 - Designing the Causal Sensory Impulses Model in Creating a Positive Brand Image (Case Study: Dairy Industry)
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254 - The Effect of Brand Identity on Brand Performance and Employees, Job Satisfaction with the Intermediating Role of Organizational Confidence
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255 - Providing a Comprehensive Branding Pattern for Organic Product with a Sensory Marketing Approach
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256 - The Causal Model of Brand Personality,Risk Aversion and Customer Loyalty
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257 - Brand Attachment in Consumer- Brand Relationship
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258 - Designing Optimal Banking Model Based on Customer Service
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259 - Presenting an Entrepreneurial Brand Building Model to Knowledge-Based Firms
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260 - Designing and Identifying the Variables of the Pricing Model for the Company’s Brand Value in Merger and Acquisition Strategies
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261 - The Effect of Competitive Advantage Strategies on Customer Loyalty: Mediated role of Brand Identification and Brand Awareness (Case study: Parsian Insurance customers)
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262 - The Effect of Advertising on Expectations and Perception of the Brand with Emphasis on the Mediating Role of Customer Experience Management in the Insurance Industry
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263 - Studying the Effective Factors in Brand Value Creation from the Perspective of Customers, Organizations and Stakeholders (Case study: Iranian Textile Industry)
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Open Access Article
264 - Validation of the Pattern of Brand Marketing Efforts on Social Media with Customers in the Dermato-Cosmetic Industry
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265 - Identifying the Effective Factors of Oral Electronic Marketing on Brand Equity
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266 - Validation of Urban Branding Model in order to Develop the Tourism Industry of Guilan Province
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267 - Designing a Pattern the Innovative Brand in order to Improve the Competitiveness of Iran's Petrochemical Industries Using Modeling ISM
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268 - Psychological Identifications of Branding in the Food Industry with Grounded Theory Institutions (Study case: Gaz Asari)
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269 - Designing and Explaining the Model of Brand Experience with the Citizenship Behavior of Customers in the Banking Industry
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270 - Virtual & Cyber Whistle Blowing Role of Brand Hate among Home Appliance Customers
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271 - Providing a Service Compensation System with the Approach of Improving the Employer Brand in Refah Bank
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272 - Designing a Branding Model for Consumer Goods with a Social Responsibility Approach
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Open Access Article
273 - The Impact of a Brand's Country of Origin and Manufacturer on Customers' Perceptions of a Country's Institutional Environment and their Purchasing Decisions Taking into Account the Moderating role of Beliefs Arising from Customer Trust
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274 - Modelling and Ranking the Antecedents of Brand Hate among Customers of Home Appliance
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Open Access Article
275 - The Role of Iranian Female Influencers Concerning Betrayals, Coolness and the Aims of Brands on Social Medias
Moahammad Bashokouh Ajirloo Vahideh Ebrahimi Kharajo -
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276 - The Effect of Supply Chain Merger on Brand Value (Case Study: Iran Khodro Diesel Co.)
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277 - Designing the Sensory Impulses Model in Creating a Positive Brand Image (Case Study: Dairy Industry)
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Open Access Article
278 - the effect of brand equity and consumer attitude toward advertising to create competitive advantage (case study of 5 star hotels on kish island )
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Open Access Article
279 - Investigating the effect of employer branding on employee job satisfaction in the private insurance industry of the country with regard to the mediating role of talent management
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Open Access Article
280 - Identifying and Ranking Drivers of Integrated Marketing Communication, Based on the Combined approach of SWARA and gray ARAS
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281 - Recognizing and prioritising the effective factors on brand equity in the cosmetic products industries based on brand performance in cosmetic products
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282 - Identification and Evaluation of Employer Brand Components in Iran's Small Industries (Case Study of Active Companies in Industrial Towns of East Azerbaijan Province)
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283 - A Combination of Factor Analysis and Combined Approach Techniques (AHP-TOPSIS) For Ranking Criteria and Evaluating the Factors Affecting Brand
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284 - A Combination of Factor Analysis and Combined Approach Techniques (AHP-TOPSIS) for Ranking Criteria and Evaluating the Factors Affecting Brand
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285 - The effect of learning tourist attractions through gamification (case study: Tabriz city primary school children)
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286 - Designing a Model of Bank Melli Iran Brand Promotion Mechanisms: Combining Synthesis Research and Interpretive Structural Approach
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287 - The relationship between employer brand and competitive advantage with the mediating role of service quality in sports clubs
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288 - Analyzing the Brand Personality Attributes of Professional Athletes in the Instagram Social Media
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289 - Investigating the effective factors of the brand reputation of Iran's premier football league: a quantitative study
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290 - Designing a branding model of human resources in the field of health with an Islamic approach
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Open Access Article
291 - Analyzing the components of brand positioning in the minds of Muslim consumers
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Open Access Article
292 - Designing and explaining the model of antecedents and consequences of hatred of service brands (case study of Iran's banking industry)
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293 - Branding from audience perspective in creative media (Case Study: Varzesh3)
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294 - Employing the creative approach of brand addiction to develop a model of repurchasing luxury products
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295 - Conceptualization and Design of a Digital Content Marketing Model Using Structural Equation Approach
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296 - The role of social media on the purchase intention of customers with IR-MCI numbers (Case of study: Iranian tea)
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297 - Investigating the Scope of Creative Cities in Dubai, Amsterdam, Toronto(Review Article)
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298 - Providing a Branding Model for a Selection of Sports Products
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Open Access Article
299 - Compilation of branding strategies based on physical and environmental dimensions of the smart city in Tehran's Sixth District, Yousef Abad neighborhood
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Open Access Article
300 - Explaining the future scenarios of banking industry brand credit with a future research approach
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301 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad)
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302 - Explaining the Pattern of Identifying Urban Brands in the Direction of Developing Culture-based Tourism )Case study: Tabriz City)
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303 - The Effect of Advertising, Promotion and Interactive Marketing on Social Networks on Customer Response Through Brand Equity in Kanoon Farhangi Amoozesh
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304 - The effect of gamification on brand loyalty of educational institutions:A case study of Ghalamchi educational brand
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Open Access Article
305 - Nation branding and national image making Project: First Pahlavi and reconstruction process of Iran’s image in modern age
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Open Access Article
306 - The utilization of customer relationship management system for assessment of the level of customer loyalty and its impact on brand image (Case Study: Davan Sanaat Company in Shiraz)
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Open Access Article
307 - The Impact of brand identity on brand equity of Iranian Football League clubs
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Open Access Article
308 - The Effect of Brand Mental Association on Brand Equity with the Mediating Role of Green Trust and Green Satisfaction )Case study: The Customers of Keshavarzi Bank at Qazvin Province(
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Open Access Article
309 - Designing a model of factors affecting the promotion of the image of the national brand (Iranian-made logo) in regional markets (Case study: Export of high voltage electrical equipment - transformer)
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Open Access Article
310 - Presenting a pattern of creating hope in the consumer to the brand (Case study: online retail)
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Open Access Article
311 - Designing a branding model for auditing firms
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Open Access Article
312 - Identifying and Explaining the Dimensions and Components of Primary School Brand Schools (Case Study, Principles and Teachers View of Delijan Elementary School)
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Open Access Article
313 - Designing the model of factors determining the equity value of the company's brand and ranking them using the fuzzy Delphi method and structural equations
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Open Access Article
314 - Investigating the impact of brand storytelling on customer experience
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Open Access Article
315 - A Study of Factors Affecting the Brand Equity of University (Case Study: Qazvin Islamic Azad University)
Mahdi Ghasemi Mirzaei Morteza Mousakhani -
Open Access Article
316 - Exploring the Effects of Demographic Factors and Brand Perception on the Intention of Iranian Consumers to Purchase Luxury Automobiles
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Open Access Article
317 - The Effect of Social Capital for Choosing Brand of Consumer
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Open Access Article
318 - Exploring the Company Reputation and Customers’ Consumption Values on the Customers’ Perception of Brand (Case Study: Iran Khodro Co.)
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Open Access Article
319 - Surveying Consumer Purchase Behavior Toward Foreign Versus Local Brands
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Open Access Article
320 - Brand Relationship,The Cornerstone on Building Strong Brand in Commercial Banks
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Open Access Article
321 - The Effect of Magnitude of Failure and Complaint Handling on Brand Credibility
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Open Access Article
322 - The Influence of Social Media on Brand Commitment and Brand Loyalty
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Open Access Article
323 - The Impact of Brand Image on Employee Loyalty
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Open Access Article
324 - Exploring the Effect of Customer Equity on the Formation of Chain Restaurant Brand
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Open Access Article
325 - The Impact of Brand Equity on Consumer Loyalty
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Open Access Article
326 - Mediating Role of In-Role and Extra-Role Behaviors in the impact of Psychological Needs on Brand Identification
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Open Access Article
327 - The role of social media marketing activities in the development of customer equity
Mani Arman Mohabbat Javidfar -
Open Access Article
328 - Study of Factors Affecting on loyalty to the brand
Hamid Shahbandarzadeh Hamid Shahbandarzadeh Mohammad Hossein Kabgani -
Open Access Article
329 - The Impact of SMS Advertising on Purchase intention by attending to Brand Equity mediating role
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Open Access Article
330 - A Comparison of the REMBRANDT System with a New Approach in AHP
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Open Access Article
331 - Optimal Use of Social Media From the Perspective of Brand Equity in Startups with a Data Approach
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Open Access Article
332 - The relationship between personality components of sport brands with risk avoidance and customer loyalty from the viewpoint of market sociology
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Open Access Article
333 - The relationship between the Advertising media and brand equity from the Sports customer perspective in Tabriz
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Open Access Article
334 - The prioritization of media use for brand awareness in the insurance industryMahsa Veysi
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Open Access Article
335 - The effect of brand prestige, brand differentiation, brand experiences, brand social benefits on brand productivity through brand attractiveness and Customer brand identification (Case study of Tabriz leather)
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Open Access Article
336 - Enhancing Tourism Productivity via Assessment of Factors Affecting the Introduction of Traditional Iranian Markets as a Tourism Brand: The Case of Tabriz Market
Aref Monadi Karim Hoseinzadeh dalir Bakhtiyar Ezat panah -
Open Access Article
337 - Designing a Brand Model in Social prodution to Improve Domestic Clothing Industry
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Open Access Article
338 - The Impact of Internal Branding on Anti-Citizenship Behavior: The Mediating Role of Person-Organization Fit
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Open Access Article
339 - Designing an Organizational Identity Model with a Focus on the Role of Employer Brand Based on Grounded Theory: The Case of Saipa Corporation
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Open Access Article
340 - Designing an Employer Brand Model in Small and Medium Industries Using Meta-Synthesis Method: Human Resource Productivity in Focus
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Open Access Article
341 - Investigating the Effect of Marketing Capabilities on Organizational Productivity with the Mediating Role of Brand Equity
Naser Seifollahi -
Open Access Article
342 - Evaluating the Mediating Role of Brand Image in the Formation ob Brand Equity
Hossein Emari Ahmad Zende dell -
Open Access Article
343 - Designing an Optimal Model for Human Resource Brand in Iranian’ Estate Organizations (in Line with Human Resource Productivity)
Karim Esgandari Nasrin Jazani Gholamreza Memarzadeh Tehran Morteza Mousakhani Ali Mohtashami -
Open Access Article
344 - The Role of Market Orientation in Improving Brand Performance in the International Markets
Ahmad Asadzadeh Mina Asiyaban rezaye Mahnaz Tahoni -
Open Access Article
345 - Investigating Factors Affecting Brand Equity with Respect to Mediating Role of Productivity in Major Steel Companies
ali shafiei Vahid Reza Mirabi -
Open Access Article
346 - Meta method approach; In the significant areas of urban brand studies in the field of competitiveness
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Open Access Article
347 - The Impact of Tourism Destinations Social Responsibilities on the Their Brand Equity from Domestic Tourists’ Perspectives (Case Study:Tabriz City)
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Open Access Article
348 - Effect of Customer-based brand equity on brand image in the hotel industry (Case Study: : five star hotels Tabriz City)
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Open Access Article
349 - Investigating the Role of the Brand in the Sustainable Development of Tourism (Case Study: Shahroud City)
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Open Access Article
350 - Weighing and Prioritizing Branding Components of Tourism Objectives by Combining Meta synthesis Approach and Logistic Fuzzy Programming Preferences
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Open Access Article
351 - Identify and explain the components and effective indicators of employer branding in the Statistics Center of Iran
Kousar Shakeri Karim Hamdi Hossein Vazifehdust -
Open Access Article
352 - Effects of Brand Experiences on the Customers Willingness to Pay More
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Open Access Article
353 - تأثیر ادراک مصرفکنندگان از کشور مبدا برند بر ارزش ویژهی برند محصولات
عباسعلی کدیور -
Open Access Article
354 - Providing Marketing Strategies Based on Studying the Role of Passion toward Brand, Self-Expression and Self-Brand Integration in Building Brand Trust
hossein hajibabaei Hassan Esmailpur -
Open Access Article
355 - New Strategic View on Brand: The Effect of Congruity, Reliability and Attachment on Customer Loyalty
mojtaba khansabbakh shahnaz nayebzadeh reihane sadat bakhshayesh -
Open Access Article
356 - Presenting an urban branding model with the approach of developing the urban tourism ecosystem in Gorgan
nafise varkiani poor mahmood reza cheragh ali -
Open Access Article
357 - Ranking of Effective Criteria in the Brand Building of Tabriz Market Using the Path Analysis Model (A Case Study of Tabriz Market)
Aref Monadi karim hosseinzade dalir -
Open Access Article
358 - Identification and Analysis of Influential Components on Sustainable Urban Revenue Generationwith an Emphasis on Urban Branding (A Case of Urumia)
hadi alizadeh Soheila hamidzadeh khiyavi karim hosseinzade dalir -
Open Access Article
359 - Translation of English Brand Names into Persian: Type of translation and font size in focus
Parisa Mohammad Zamani Hossein Vahid Dastjerdi -
Open Access Article
360 - Customer Behavior Analysis of the Bank Industry: Grounded Theory Approach
Mostafa Esfandiari niloufar imankhan -
Open Access Article
361 - Evaluation of brand equity in the tourist destination From the perspective domestic tourists (Case Study: Tabriz city)
jafar bahari banafsheh farahani Shahla Bahari Marjan Bazleh Hamed Bahari -
Open Access Article
362 - Evaluation of Tourism Development Strategies Based on Brand Equity (a case study in Shiraz, Isfahan and Hamedan)
Mansoreh Esteky Davood Mohammaditabar -
Open Access Article
363 - The Effect of Components of Social Media Marketing Activities Through Brand Value on Customer Responsibility in the Tourism Industry Case Study of Zanjan Province
Firozeh hajialiakbari narges moosavi -
Open Access Article
364 - Explaining the Paradigm Model of the Urban Branding Process through Analyzing the Qualitative Content of Isfahan's Strategic Branding Plan
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Open Access Article
365 - The Effect of Culture on Brand Loyalty Mediated by the Role of Brand Performance and Brand Identity (A Case Study of Five-star Hotels in Mashhad)
Amir Ghafourian Shagerdi Sepideh Shirvani Moghaddam -
Open Access Article
366 - Investigating the Role of Urban Branding Model in Development of Tourism in Gilan
samaneh akhavan foumani homa doroudi Fereshteh Lotfizadeh -
Open Access Article
367 - The Evaluation of Health Tourism Branding Indicators in Mashhad Metropolis
Sanaz Saeidi Mofrad Pardis Pakan -
Open Access Article
368 - The Role of Tourism Boards in the Development of Tourism in Isfahan
shahin bakhtiarvandbakhtiari alireza sodaei Abolfazl Abkar isfahani marzieh mousavi -
Open Access Article
369 - The effect of negative experiences from online food delivery platforms on the desire to avoid and the desire to retaliate in the tourism industry (Tehran city case study)
yazdan Shirmohammadi Davood Kargarzadeh -
Open Access Article
370 - Content Analysis of Various Types of Newsjacking by Iranian Tourism Brands: A Case of Alibaba
Zeinab Mahmoodi Pachal Ghasem Zarei Naser Seifollahi Hossein Rahimi Klour -
Open Access Article
371 - Examining the Factors Affecting the Particular Value of the Destination Brand for Health Tourism (A Case Study of Atieh Hospital in Hamedan)
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Open Access Article
372 - Investigating the Effects of Brand Experience, Brand Image, and Brand Trust on Brand Attachment and Purchase Intention" (Case study: iPhone Consumers in Iran)
Zeinab olsadat Tabatabaei Yeganeh -
Open Access Article
373 - Investigating the effect of social networks on consumer purchase intention among social network users
Seyed Rasoul Hoseini Hosein Asgari Ammar Moghaddas Shargh -
Open Access Article
374 - The effect of culture on luxury brand consumer behavior through the mediating role of consumer attitude (Case Study: Apple Brand)
maryam Taghvaee Yazdi Pantea part -
Open Access Article
375 - The Relationship between Social Responsibility And Company Image, Brand Image and Customer Purchase Intention
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Open Access Article
376 - The Role of Brand Attractiveness in Customer Acceptance of the Brand (A case study in Borujerd textile brand sales branches)
Peiman Valipour Maryam Sayari -
Open Access Article
377 - Identifying fanatical consumers’ mental models toward luxurious brands
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Open Access Article
378 - Factors Affecting Customer Loyalty: Study on the Role of Customer Relationship Management Quality as mediation and Brand image as moderator
Ehsan Safaei Seyed Morteza Ghayour Baghbani Morteza Rojui Toktam Pishfang -
Open Access Article
379 - The effect of social media activities on the brand equity of Borujerd textile sleep goods with a combined method
Peiman Valipour Parvin Rahmanpour -
Open Access Article
380 - Nostalgic tourism destination branding: a qualitative study
Parinaz Masoumi Vahidreza Mirabi Jalal HaghighatMonfared Ahmad Vedadi -
Open Access Article
381 - The formation of customer loyalty from brand awareness and perceived quality through special value Borujerd Textile Factories sleepwear brand
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Open Access Article
382 - The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership
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Open Access Article
383 - Designing an attitude development model for the Iranian brand in the household appliance industry with an emphasis on national values and religious beliefs
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Open Access Article
384 - Determining the role of brand on the relationship between consumer culture and word-of-mouth advertising
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Open Access Article
385 - The Role of Human Capital Impact on Competitive Advantage with the Mediating Role of Brand Management Capability and Market Dynamics Moderator
fatemeh rezaee rad MohammadBagher Poranjafzadeh Ardakani -
Open Access Article
386 - An analysis on the ethical component of brand personality in higher education
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Open Access Article
387 - Meta-Analysis of the Relationship between Brand Equity and Loyalty of Iranian Athletes
Kazem Mehri Mehrdad Rahimian Bahman Ghardashi -
Open Access Article
388 - Presenting the strategic model of brand personality: a metasynthesis approach
Hamidreza Almasitabar Farshid Namamian -
Open Access Article
389 - Identifying Different Dimensions of Brand Transgression in the Iranian Banking Industry
Gholamreza Shahbazi Soleyman Iranzadeh Bagher Asgarnezhad -
Open Access Article
390 - Creating Brand Equity by Evaluating Social Media Marketing Strategies (Case Study: Borujerd Textile Brand)
Fariba Rahmati Peiman Valipour -
Open Access Article
391 - Designing and validating the social marketing model with the role of social responsibility and customers' attitude towards the brand with a mixed approach (case study: Social Security Organization of the country)
Gholamreza Tizfahmefard Hassan Esmailpour fariz taherikia leila andervazh -
Open Access Article
392 - Identifying and Prioritizing of the Effective Factors on Brand Building of Virtual Education at the University of Isfahan
Soheila Mehrabi Bibi Eshrat Zamani Seyed Bagher Rashid -
Open Access Article
393 - Globalization and the North-South Relations (Text in Persian)
Samad Kalantari Abdolrassuoul Khalili -
Open Access Article
394 - Internal Branding Model Design Islamic Azad University of Isfahan Branch (Khorasgan)
Homan Amir Ahmadi Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti -
Open Access Article
395 - Causal mapping of successful brand in Iran higher education (case study: Technical and Vocational University)
Shahnaz Nayebzadeh Arsalan Nami Seyyed Hassan Hatami-nasab Mohammad Taghi Honari -
Open Access Article
396 - An Analysis of the Potential Abilities of Branding of Bandranzli, with an Emphasis on the Physical and Spatial Components, from the perspective of the mental images of the local stockholders of the brand locator
Arian Minaei Hamid majedi ZahraSadat ZarAbadi -
Open Access Article
397 - Evaluation of success criteria of Theme parks in Iran (case study, construction of an ice cream park in Zone 11 of Isfahan Municipality)
Aliakbar Salaripour Zabihallah Beheshtizadeh Javad Mousavi -
Open Access Article
398 - Investigating the Effect of Tourism Destination Brand Involvement on the Destination Brand Equity and the Tourism Destination Revisit Intention (Yazd City as a Case Study)
amir konjkav monfared Mohamad ghaffari Amin taslimi -
Open Access Article
399 - Explaining the dimensions of experiential marketing on cultural tourism branding in Neishabur city
fatameh faramarzpour parviz saeedi -
Open Access Article
400 - Determine the effective components in urban branding (Case study: Pareh Sar city)
Sharam Shahabi Narges Delafrooz Ali Gholipour Soleimani mohammad taleghani -
Open Access Article
401 - Analysis of factors affecting brand equity in rural tourism destinations (Case study: Qalat tourism target village in Shiraz)
Ali Rahimi mohammad reza rezvani Mohammadamin Khorasani -
Open Access Article
402 - Analysis on the role of Social Capital in Capacity Building of Shairaz Brand (Case Study: District 2 of Shiraz)
Majid Rahmani karim Hosseinzadeh dalir Mohammadreza Pakdelfard -
Open Access Article
403 - The effect of citizen education and cultural events on the promotion of the brand of the creative city of Rasht
Hassan Ahmadi Aliakbar Salaripour Arman Hamidi Roghayeh Mirzaei, Ali Rahimi -
Open Access Article
404 - Influence of social values and corporate responsibility in the production of dependency between consumers and products
mohamadali abdolvand nahid reyhani kambiz heydarzadeh hanzaei mohsen khonsiyavash -
Open Access Article
405 - Social Analysis and Presentation the Indigenous Model of the Impact of Tehran Shopping Centers Brand Image on Female Consumer Behavior
mona manian bahram kheiri -
Open Access Article
406 - The Study of the Relationship between the Quality of Social Services on Eigenvalue of Brand Name from the Perspective of the Consumer Society in Shirvan Hotel Industry
Milad Raeisizadeh اصغر میرفردی آرمان حیدری -
Open Access Article
407 - طراحی مدل استراتژی بازاریابی صادرات چای برای بازارهای هدف
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Open Access Article
408 - مدل مسئولیت اجتماعی شرکتها در حوزه بازاریابی سبز با تاکید بر وابستگی به برند از دیدگاه مصرفکنندگان محصولات ارگانیک
روزا طاعتی عبدالحمید ابراهیمی حمیدرضا سعیدنیا زهرا علیپور درویشی محمد طالقانی -
Open Access Article
409 - Presenting a co-creation model of brand value with customers in the dairy industry with a future research approach
hossein shakibi Seyyed Mahmoud shabgou Monsef Ali GHolipour soleimani -
Open Access Article
410 - The effect of the media on improving the attitude of the clients and their tendency towards IR-MCI services
shayan basir mohammad reza azadehdel Maryam Ooshaksaraie -
Open Access Article
411 - Designing a Model Based on Effective Actions to Control Destructive Deviant Behaviors of Human Resurces
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Open Access Article
412 - Analyzing the Conditions and Contexts Affecting the Institutionalized Branding of Saderat Bank from Media Advertisements using the Contextual Theory Method
Akram Salari SeyedAlireza Afshani Shadi Zabet -
Open Access Article
413 - The Role of Participatory Online Redistribution Platforms to Buy Second-Hand Goods on Brand Loyalty (Case Study of Divar and Sheypoor Platforms in Iran)
Ayeh Mirzaee Azandariani Kiumars Arya -
Open Access Article
414 - A Survey of Loyalty Strategies and Word of Mouth Communication to Customers of Sports Products (Case Study of Adidas Brand Customers in Iraq)
Farah Nouri Razi Al-Awadi Omid Behboodi Ahmad Sharbaf Eidghahi -
Open Access Article
415 - A Reflection on the Gap Between the Current and Desirable State of a Successful Brand in a Technical and Vocational University
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Open Access Article
416 - Presenting a Conceptual Model of Managers' Branding by the Meta-Synthesis Method
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Open Access Article
417 - The impact of brand communities based on social media on community elements and brand trust and loyalty (case study: Adidas brand)
Ali Asghar Rashid Siavash Khodaparast Vahid Bakhshalipour -
Open Access Article
418 - Requirements and obstacles of the personal branding model of judicial managers in Islamic governance
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Open Access Article
419 - Providing a model of consumer behavior in creating brand attachment with an emphasis on the packaging component: a qualitative study in food industry companies
maziar ghasemzadeh sangroudi karim hamdi shadan vahabzadeh munshi -
Open Access Article
420 - Removal of azo dye (Direct Yellow 86) from the wastewater of linen fabric dyeing units using 4-sulfocalixarene
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Open Access Article
421 - Analyzing the Role of Ethnocentrism and Consummate World of Urbanism on the Preference of Domestic and Foreign Sports Brands with Considering the Mediating Role of Product Quality
شکوفه درسازان ملایری بهرام یوسفی شهاب بهرامی -
Open Access Article
422 - Identifying factors affecting the national sports brand in Iran
HAMID MOEINFARD Parivash Nourbakhsh Seyed Neamat Khalifeh Abbas Khodayari -
Open Access Article
423 - Presenting the model of personal branding of entrepreneurs in order to increase the profitability in Iran automobile industry based on grounded theory
Abolghasem Pahlavan Hamid Saeedi Mohammad Ali Abdolvand Hamidreza Saeidnia -
Open Access Article
424 - Designing a model for brand loyalty through user-generated content in social media
Mahdi Meymani Mohammadsaleh Torkestani Ehsan Abedi Shahram khalilnezhadeazar -
Open Access Article
425 - Designing and Testing the City Branding Model (Case Study: Guilan Province)
shahram shahabi Narges Delafrooz Ali Gholipour Soleymani Mohammad Taleghani -
Open Access Article
426 - Provide a brand affiliation model based on brand experience with customers of shopping malls and malls
Hamed Asl Roosta Abdollah Naami Abdolhamid Hajipoor Ahmad Sardari -
Open Access Article
427 - Interpretive structural modeling of brand performance with an approach to improve financial performance in industrial markets with a focus on the petrochemical industry
Shahram Eshragh Narges Del Afroz Kambiz Shahroodi Yalda Rahmati -
Open Access Article
428 - The Role of Cultural Diplomacy in Japan's Nation Branding
Seyed Davood Aghaee MILAD ADIB SERESHKI -
Open Access Article
429 - Model presentation for developing brand-consumer relationships in the hotel industry based on Grounded Theory
hamid alizadeh Bahram kheiri Seyed Abbas Heydari -
Open Access Article
430 - Providing a business brand management model based on business process management
Farzaneh Zare Mehrjerdi -
Open Access Article
431 - Designing and optimizing the value creation model for bank customers in the process of creating a common brand value.
hamidreza kojouri vahidreza mirabi hosin safarzadeh -
Open Access Article
432 - Presentation of a Brand Equity Model Influenced by Social Media Marketing Activities
Mohammad nafeii Leila andervazh Hamidreza saeednia -
Open Access Article
433 - Identify the parameters that determine brand value and provide a model for brand pricing and valuation
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Open Access Article
434 - Identifying Operational, Cognitive, Affective and Behavioral Consequences of Brand Schizophrenia: Grounded Theory Approach
Hamid Tahmasebifard Bahram kheiri Mandan Momeni -
Open Access Article
435 - Impending of brand equity aspects on creat customers satisfaction and loyalti
Milad Farzin Majid Fani Marzieh Sadeghi -
Open Access Article
436 - Design and presentation of brand personality marketing model to enhance customer loyalty
reza begmoradi Alireza Rousta Esfandiar Doshmanziyari -
Open Access Article
437 - Providing a fuzzy AHP and fuzzy DEMATEL approach in order to rank branding effective factors based on grounded theory
Esa Fahim Mojtaba Purslemi Ali Hosein zadeh Mohammad Ghasemi namaghi -
Open Access Article
438 - The effect of employer brand and its dimensions on employees' satisfaction
Afrooz Sefidgar Hossein Vazifehdoust -
Open Access Article
439 - Investigating the effect of emotional labor on employees' brand image of the organization considering the intermediate variables of organizational commitment and service quality (Case study: BMI)
Sayyed majid sayyed Hosseini sina Nematizadeh Mirfeiz Fallah -
Open Access Article
440 - Examining the effect of self-congruity on women purchase intention from luxury brands (Case study: Clothing Industry)
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Open Access Article
441 - Designing a model for improving the mental image, awareness and recognition of the Post Bank of Iran brand in attracting customers
Ahmad Shamsi Alireza Shirvani mashaallah valikhani -
Open Access Article
442 - Designing a social media marketing model for chain stores based on brand equity from a consumer perspective
soniya behzadinasab Leila Andervazh Ebrahim albonaiemi -
Open Access Article
443 - The Effect of Ethical Marketing on Brand Credit: Mediating a Service Recovery Strategy
Behrooz Eskandarpoor Babak Heydari Iraqi somayeh saebnia -
Open Access Article
444 - The Effect Of Digital Marketing On Brand Loyalty With The Required Intermediary Role Of The Product (Case Study: Manizan Dairy Products Company, Kermanshah)
seyed reza mousavi fard seyed reza hasani -
Open Access Article
445 - Effect of customer experience on revisit intention to FMCG industries with consideration of loyalty, hedonic values and brand equity.
faezeh mohammadi sina nematizadeh seyed abbas heydari hossein safarzadeh -
Open Access Article
446 - Provide a native model of integrated marketing communications (IMC) based on brand promotion
Vahid Nameni Bahram Kheiri Mansoureh Aligholi -
Open Access Article
447 - The Impact of Social Media Content on Brand Equity based on Firm Generated Content and User Generated Content.
Amirshayan Ghazanfari Abbas Saghaei Kambiz Heidarzadeh -
Open Access Article
448 - Provide a native model of integrated marketing communications (IMC) based on brand promotion
Vahid Nameni Bahram Kheiri Mansoureh Aligholi -
Open Access Article
449 - Identifying model of media performance with the brand equity approach in startup businesses
Akram Ghelichkhan Seana Nematizadeh seyed kamran nourbakhsh -
Open Access Article
450 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi -
Open Access Article
451 - Ranking of Factors Affecting Green Brand Selection in the Cosmetics Industry Using Mikhailov Fuzzy Hierarchical Analysis Technique
azadeh zahiri ali pirzad -
Open Access Article
452 - Identifying Factors Affecting National Brand Promotion in the Automotive Industry with Economic Approach
seyed shahab mousavi mahmud samiei nasr farhad hosseinzadeh lotfi -
Open Access Article
453 - Designing the optimal model for selecting a supplier with a focus on the brand in Sapco (Case study: Danesh Bonyan Milan Chesb Company)
shiva eslami alireza sheikh ahmad mahdijoo -
Open Access Article
454 - Investigating the effect of service marketing mix on brand value of Saderat Bank of Tehran province (case study of North Tehran region)
sasan issazadeh nesheli mohamad reza rostami -
Open Access Article
455 - Investigation of Brand Identity and Brand Resonance's Role in Customer Brand Engagement
zahra shirazian -
Open Access Article
456 - A model to evaluate refah bank of television advertising effectiveness with the structural equation modeling approach in community
korosh saeidi Ali akbar farhangi Mohammad Soltanifar -
Open Access Article
457 - The use of F.MCDM Combined to Improve the Performance of Stock Selection In the Stock Exchange (Case Study: Cement Industry)
zohreh zia Zahra Pourzamani -
Open Access Article
458 - The Relation between Customer-Orientation and Brand-equity(Case study: Anata Company)
sahar kheyri -
Open Access Article
459 - The Impact of Advertising on Brand Equity(Case Study: Chocolate Mamufacturing Companies of East Azerbaijan)
roghayyeh khorrami hossein boodaghi -
Open Access Article
460 - The Effect of Brand Evidence, Brand Attitude, Brand Hearsay on Brand Loyalty. Case Study (Leather Companies in the City of Tabriz)
Anisa Arya -
Open Access Article
461 - The Effect of Word of Mouth Advertising on Customer Preferences
siyamak farrokhi ali Yavari jafar beikzad -
Open Access Article
462 - Indicators and components of the social marketing model based on customers' attitude towards the brand: a new approach in the strategic management of the marketing process.
Gholamreza Tizfahm Fard Hassan Esmailpour Fariz Taherikia leila andervazh -
Open Access Article
463 - Impact of Exploratory and Refining Strategies on Brand Image and Commitment by Brand Performance
Zahra hosseinnejad shamsodin nazemi fariborz rahimnia -
Open Access Article
464 - Strategic Review of virtual social media as a medium role in creating brand equity
Babak Farbodiam aliakbar farhangi mohamad soltanifar -
Open Access Article
465 - Strategic Orientation Model and its Impact on Firm Performance: The Moderating Role of Environmental Turbulence (case study: food industry of Iran)
Zohreh Dehdashti Shahrokh Nader Mazloomi mohamadtaghi taghavifard Hasan Biabani -
Open Access Article
466 - Investigating the Impact of Entrepreneurial Orientation on Business Growth Through Branding
farzad Fesharaky saeed sehat seyed mosavi -
Open Access Article
467 - Identifying and Ranking the Consequences of Internal Branding with the Structural Equation Approach (Case Study of Islamic Azad University, Khorasgan Branch)
Hooman amirahmadi mehrdad sadeghi siyamak korang beheshti -
Open Access Article
468 - Designing a Branding Model in the Iranian clothing industry
Forouzandeh Azimi hosain vazifehdost Hamidreza saeednia -
Open Access Article
469 - Role of Brand Dynamics in Strategic Positioning of An International Business (Case study: A Handcraft Store Named Dasto)
Gholamreza Amini Khiabani Karim Hamdi -
Open Access Article
470 - Culture and its role in the public diplomacy
noozar shafihi farhad ghanbari aziv kiani -
Open Access Article
471 - Developing the Model of the Role of Communication Marketing on the Brand Love of Iran Futsal Premier League Fans (Case Study: Mashhad Farsh Ara Sport Cultural Club
کیانوش شجیع سید مرتضی عظیم زاده فرشته ادیب روشن رضا حیدری -
Open Access Article
472 - Presenting the branding model of the Iranian Volleyball Premier League through Grounded Theory
hamed maroufi leila saffari مهدی نادری نسب عباس بی نیاز -
Open Access Article
473 - Factors affecting brand narcissism in the sports industry
زهرا بزرگ زاده abolfazl farahani farideh ashraf ganjoei علی محمد صفانیا mohsen baqerian -
Open Access Article
474 - Effect of Market Orientation on Brand Reputation according to Mediator role of Intellectual Capital in Sports Companies in the Northwest of Iran
Yasob safari محبوب شیخعلی زاده -
Open Access Article
475 - Identify and rank the factors affecting benevolent marketing in sports producers
aidin Hajibaklo seyed emad hosseini jamshid sayarnejad -
Open Access Article
476 - The Effect of Formulation of Persepolis Club Identity on Brand Equity in Iran Football Premier League
mojtaba ghorbani mehdi naderinasab ahmad raghamani -
Open Access Article
477 - The Relationship between Brand Love and the Immediate Purchase of Sports Customers Mediated by the Tendency to Hedonistic Consumption
mehrad atashi Reza nikbakhsh abolfazl farahani alimohammad amirtash alimohammad safaniya -
Open Access Article
478 - Explaining and Prioritizing the Brand Evaluation Indicators of the Iranian Futsal Super League Clubs
amirmasoud mohammadi nima majedi zahra nobakhat -
Open Access Article
479 - Developing Brand Value Co-Creation Model in Football
bahador haghighi hossein eydi keyvan shabanimoghadam -
Open Access Article
480 - Prioritizing the Factors Affecting the Branding of the Iranian Football League
محمد ملکی سید عماد حسینی rasoul tarighi -
Open Access Article
481 - Strategic themes of branding in sports
Rasool Nazari -
Open Access Article
482 - The Relationship between Neural Marketing and Instant Buying Behavior of Sports Brand Buyers
mahdi davari Bagher Morsal ali fahiminejad seydmostafa tayebi -
Open Access Article
483 - The dream of the hardware superpower and the realities of the new world; the historical perception of branding and the national image of Russia in Iran
yaser kahrazeh -
Open Access Article
484 - Designing the employer brand model of insurance companies in order to overcome the challenge of attracting and retaining talented and specialized human resources (Qualitative approach: Grounded theory)
Mohammad hosseinpour jomadi Neda Nafari Narges Hasanmoradi نادر شیخ الاسلامی -
Open Access Article
485 - Effective management of media mix, purchase intention and brand equity in business advertising campaigns
Farnood Hasani Ataollah Abtahi Hamid Reza Hosseini Dana Mohammad Soltanifar Mohsen Ghadami -
Open Access Article
486 - Proposing a Model of Creative Tourism with the Aim of Branding Tourism Destinations
Osveh Ghasemi morteza mousakhani hamid saeedi Mandan Momeni -
Open Access Article
487 - Identifying Factors of Employer Brand in Sugarcane Industry in Khuzestan Province and Proposing its Pattern via Thematic Analysis
Rostam ALipour Mansoure Moradihaghighi Farshad Haji Alian -
Open Access Article
488 - Analysis of the Causal Relationships of Variables Affecting the Branding of Iran's Premier Volleyball League
Hamed Maroufi leila saffari Mehdi Naderinasab abbas biniaz -
Open Access Article
489 - Structural model of desire to use electronic banking services based on personality dimensions and brand management
marzieh yarizanganeh Alireza Nik Seresht -
Open Access Article
490 - Identifying the drivers and drivers of entrepreneurial marketing for brand life cycle management with a meta-synthesis approach
shahram raeissi Mohammad Javad Taghipourian مریم رحمتی اعظم حاجی اقاجانی -
Open Access Article
491 - Identifying the network of strategic marketing themes of the second brand in chain stores in order to improve social development with an emphasis on the STP process
mahnaz solati اعظم رحیمی نیک سید عباس حیدری -
Open Access Article
492 - Investigating the impact of human resources entrepreneurial personality on the city brand with the aim of creating a sustainable income
bahram ebrahimi Mojtaba Tabari -
Open Access Article
493 - model of brand community online impact on brand performance and brand equity With emphasis on the role of social capital (Case Study: manufacturing company of Sony media products)
Narjes Ebadati Bagher Saroukhani Ali Akbar Farhangi -
Open Access Article
494 - Investigating the constituent factors of the employer's brand based on the company's social responsibility
leila gorizan Seyed Aliakbar Ahmadi Vahid Chenari -
Open Access Article
495 - A survey on the impact of electronic word of mouth advertising on brand image and consumer purchase intention (case study: Final buyers of Samsung Mobile phone in Islamic Azad university-Aliabad Katoul Branch)
Hormoz Mehrani Mansoureh sadeghi Majid saftari -
Open Access Article
496 - The effect of viral, sensory and direct marketing on brand revival (case study of Arj Co.)
somayeh mazlumzade farideh hagh shenase ashani -
Open Access Article
497 - Describing the model of relationships between brand components, student behavior, credibility and value of the university brand in the Iranian educational system
Mohammad Reza Khanari Saeed Safariyan Hamedani Omeh Kolsoom Gholam Hosseinzadeh -
Open Access Article
498 - Social learning and social standing are the most effective main themes of branding public managers
Azam Sanaei Akbar Etebarian Khorasgani Alborz Gheitani Ali Rashidpoor -
Open Access Article
499 - Brand Transgression and it’s Consequences in the Iranian Banking Industry
Gholamreza Shahbazi ُSoleyman Iranzadeh Bagher Asgarnezhad -
Open Access Article
500 - Branding New Policies in Educational Management
Marzieh Keramati Nojedeh sadat Elyas Emamian -
Open Access Article
501 - Identifying the components of brand transgression in the Iranian banking industry
Gholamreza Shahbazi ُSoleyman Iranzadeh باقر عسگر نژاد -
Open Access Article
502 - The effect of famous endorsers of international brands on brand love through online brand interactions: Examining the role of brand attitude (Mac brand customers in Iran)
Fatemeh Behnam Feyzabadi, Omid Behboodi محسن مرادی -
Open Access Article
503 - Investigating Antecedents and Consequences of Customer Experience in Using Mobile Banking Applications
Nastaran Haghjooye Javanmard ابوالقاسم ابراهیمى -
Open Access Article
504 - Presenting emotional branding model in consumer purchase decision with green packaging approach
Sajjad Fatehi Sina Nematizadeh سید عباس حیدری -
Open Access Article
505 - Designing a Model of Consumer Reaction to Negative Brand Events in the clothing Industry
leila Andervazh solmaz sadrjahani -
Open Access Article
506 - Formation of Social Brand Engagement through User-Generated Content: Meta Synthesis Technique
Zaniyar Ghorbani Tohfeh Ghobadi Lamuki Alireza Pir Hayati Behrooz Bayat -
Open Access Article
507 - Investigating the Relationship Between Customer Orientation on Brand Equity of Sepah Bank in Tehran
Mehrdad Rahimian -
Open Access Article
508 - Investigating the effect of online platform features(perceived ease of use, perceived usefulness and entertainment) on brand loyalty considering the mediating role of customer satisfaction (case study: Snap application users)
Saeed Landaran Esfahani Hadi Nosuhi Dehnavi -
Open Access Article
509 - The effect of digital marketing on purchase intention: Moderating effect of brand equity )Case study: Clients of Farsad Machine Company "manufacturer of wood industry machinery("
Mahmoud Ahmadi Sharif jahed sadani -
Open Access Article
510 - Investigation the impact of social media, acquiring knowledge from it and the moderating role of social media's strategic capability on brand innovation studied by electronic equipment manufacturing companies in Shams Abad Industrial Park
Seyedeh Ronak Khoshravesh Astaneh Mahmud Ahmadi Sharif -
Open Access Article
511 - The Impact of Selected Marketing Mix on the Purchase Intention of Customers with Mediating Effect of Brand Equity (Case Study: Hacoupian Clothing Company)
Seyed Ahmad Mortazavi Nir Ehsan Ahadmotlaghi -
Open Access Article
512 - The Effect of Content Quality of Social Networks on Brand Awareness and Purchase Intention with Filling the Online and Offline Gap Perspective
Mohammad Reza Kousheshi Mohammad Faryabi -
Open Access Article
513 - categorizing brand value index in the automotive industry of Iran
mahsa karbalaei hassan hossein vazifehdoost karim hamdi -
Open Access Article
514 - The Impact of Social Media Marketing Activities on the Brand Loyalty, Considering the Mediation Effect of Materialism and Conspicuous Consumption Behavior
Mohammadhossein Daneshvar Seyedhadi Eslamian shiraz Mina Alyari Gargari -
Open Access Article
515 - Analyzing branding obstacles in family companies using structural equation modeling
amirhossein Abdolalipour FLOR NEDAYEE Hooshmand Baghery Garebolagh -
Open Access Article
516 - Designing a brand credit model in the banking industry based on Grounded Theory
Hoseen zolfaghar Dehnavi mehdi mohammad zade vashan hasan hakimpor hamid rezaee far -
Open Access Article
517 - Impact of market orientation on marketing performance & financial performance with mediating role of customer relationship management & brand management
Mohammad Reza Radfar -
Open Access Article
518 - Identifying and evaluating the strategic marketing model of the second brand in All Sport sports chain stores with an emphasis on the STP process
mahnaz solati اعظم رحیمی نیک سید عباس حیدری -
Open Access Article
519 - Health Tourism Destination Branding: a Scientific Map of International Researches in the Web of Science Reference Database
Seyed Mohaammad Rasregari Shahnaz Nayebzadeh کامبیز حیدر زاده hamid saeedi -
Open Access Article
520 - Validation of the emotional branding model in consumer purchasing decisions with a focus on green packaging
sajad Fatehi Sina Nematizadeh seyed abbas Heydari -
Open Access Article
521 - A review of the effective indicators of national branding with a sports sociological approach
Mahboubeh Khodaparast -
Open Access Article
522 - Model Design Sports Tourism Destinations Branding (Case Study: North area of Alborz province)
jafar bahari Mehdi Karoubi Manouchehr Jahanian esmaeil ghaderi -
Open Access Article
523 - Designing a City branding model with a tourism development approach in Shiraz
saeid saeida ardekani fatemeh ghanbari mohammad reza rezaaei Alireza Rajabipoor Meybodi -
Open Access Article
524 - Modeling the structural relationships between the brand equity of a tourism destination and its brand personality; Case study: Jolfa border city in East Azerbaijan province
Adel Sarikhani Sarikhani biglou mohammad reza rezaaei Ali Rahimi -
Open Access Article
525 - Analysis of the importance of a smart city in presenting a favorable image of Ahvaz metropolis for the purpose of effective branding
Mahyar Sajadian Mohammad Ali Firoozi Ahmad Pour Ahmad -
Open Access Article
526 - Evaluation of branding techniques in image formation of Bushehr city with emphasis on three groups of tourists, citizens and urban experts
gholamreza moradi mehran alalhesabi -
Open Access Article
527 - Identify and prioritize brand equity components for tourism purposes (Case study of Khalkhal city)
Asgard Shahmari kalestan arash farhoudi -
Open Access Article
528 - Effect of Brand Equity on Consumer Satisfaction and Brand Loyalty in the hotel industry (Case study: five star hotels Tabriz city)
جعفر Bahari بنفشه Farahani Sh Bahari مرجان Bazleh حامد Bahari -
Open Access Article
529 - The Effect of Residents' Satisfaction on Tourism Destination on Oral Advertising by Mediating Place Attachment and Destination Interaction in Domestic Tourist Attraction(Study of tourists in Masouleh and Castle of Rudkhan)
yazdan Shermohammadi seed Isaac Jalalian Mandsour Rezaali Maryam Bahrami -
Open Access Article
530 - Presenting a brand personality marketing model to increase customer loyalty in tourism destinations (Case study: Kish Island)
Reza Begmoradi alireza rousta Esfandiar Doshmanziyari -
Open Access Article
531 - A set of effective factors in creativity (competitive advantages and existing capacities) in order to achieve urban branding (Case study: Damghan city)
Mostafa Foadiyan Zeinab Karkehabadi Saeed Kamyabi -
Open Access Article
532 - The influence of determining factors in sustainable branding of coastal tourism destinations (case study: Bushehr port)
ghplamreza amininejad mohammad gholami Hossein Mozaffari -
Open Access Article
533 - Designing a clothing brand identity model for women: Qualitative content analysis
masoud ghorbani dolatabadi Shahnaz nayebzadeh seyyed hasan hatami nasab rahim zare -
Open Access Article
534 - The effect of the expected benefits of female tourists on the choice of urban destination brand of families through the active participation of tourists (case study of Shiraz city)
Yazdan Shirmohammadi abouzar. Mokhtari amene kamali sarvestani -
Open Access Article
535 - The Relationship between Educational Dynamic, and Educational Brand with Perceived Educational Trust (Case Study;Viewpoints of Mahallat Branchs' Faculty members)
فرهاد Shafiepoor مریم Mosivand -
Open Access Article
536 - Designing an educational branding model with Mixed method approach approach (Case study: technical and vocational institutes in Tehran)
zahra sadat montazeri reza aghamoosa abdollah naami adel fatemi -
Open Access Article
537 - Consequences of Value Co-creation Strategy in Educational Services
Fatemeh Zargaran Khouzani Hossein Rahmanseresht seyed mohammad sobhani fatemeh fakhri -
Open Access Article
538 - Investigating the effect on brand equity and intention to take online courses on e-learning platforms
neda tahmasbi roshan Aliakbar Aghajani afrozi Abdollah Hamidi Kolaii -
Open Access Article
539 - Explaining Brand Loyalty in B2B Models in Comparison with B2C
Seyed Javad Mohammadi Abolghasem Ebrahimi Shahrzad Tayaran Sedighe Tootian -
Open Access Article
540 - Designing the national sports brand model in the country's sports
HAMID MOEINFARD پریوش نوربخش سید نعمت خلیفه Abbas Khodayari -
Open Access Article
541 - Presenting and explaining the sensory branding model to change consumer behavior in the industrial markets of disinfectants: a qualitative approach
Hossein Farsiani Hormoz Mehrani Hamidreza Saeednia mohsen mohammadian saravi -
Open Access Article
542 - Designing an Entrepreneurial Marketing Model for Brand Life Cycle Management
shahram raeissi maryam rahmaty mohammad javad taghipouryan azam hajiaghajani -
Open Access Article
543 - Identifying Factors Affecting the Success of Branding of Small Economic Enterprises through Participation in Sports
HANIEH Amani Ehsan Asadollahi -
Open Access Article
544 - Designing the Brand Identity Model of Citizen Sport in Iran
Ehsan hassannezhad Shandiz Mohammad Reza Esmaeilzadeh Ghandehari Seyyed morteza Azim zadeh -
Open Access Article
545 - Scenario Planning for Iranian Sportswear Brands in the 2035 Horizon: Integration and Disruption of the Value Chain
mehdi takabi Elham Moshkelgosha مینا مستحفظیان -
Open Access Article
546 - Explaining the Economic Performance of Ornamental Plant Producers Considering Brand Management and Market Dynamics
Mohsen Hashemigohar Seyed Mohammad Ali Tabatabaei Mirak Abad -
Open Access Article
547 - Ranking the Criteria of Brand Valuation Based on Financial Reports Data
Narges Hariri ali khozain Hosein Aryaeinezhad منصور گرکز -
Open Access Article
548 - Investigating the Effect of Paternalistic Behavior of Auditors on the Brand Heritage of Auditing Institution
Faezeh Arab Nezhad ali khozain alireza maetoofi Mansour Garkaz -
Open Access Article
549 - The Impact of Brand love and Brand Commitment on Brand loyalty in the Future, Willingness to Pay more, and Word-of-Mouth Advertising in the Selection and Purchase of Smartphones
سید هادی سید فضلی vahidreza mirabi karim hamdi -
Open Access Article
550 - Analyzing the Effect of User-generated Content Management on Brand Social Engagement with the Mediating Role of Brand Trust and User Interaction
Zaniyar Ghorbani Tohfeh Ghobadi Lamuki Alireza Pirhayati Behrooz Bayat -
Open Access Article
551 - Explaining the Pattern of Customer Engagement with Brands in the Context of Social Networks based on Cultural Differences (with a Qualitative Approach)
Hamed Saghafian Samad Aali Morteza Mahmodzade -
Open Access Article
552 - The Role of Self-Concept in the Relationship between Narcissism and the Need for Uniqueness of Luxury Brand Consumers
Kambiz Behzad Nejad Kambiz Heidarzadeh Hanzaee Mehdi Naeimi Nezamabad -
Open Access Article
553 - Providing a model of integrated marketing communications based on consumption policies
Ali Mollaahmadi Ismail hasanpour qorqchi Vahidreza Mirabi -
Open Access Article
554 - The Role of Narcissism and Self-Concept of Consumers in the Intention to Purchase Form a Luxury Brand through Perceived Value
Kambiz Behzad Nejad Kambiz Heidarzadeh Hanzaee Mehdi Naeimi Nezamabad -
Open Access Article
555 - The Sociocultural Brand Image Model of Iranian Athletes: A Lifestyle Modeling Approach
ّForough Naghavi farshad tojari Ali Zarei -
Open Access Article
556 - Representation of Gender Roles in Cultural Branding with Emphasis on Women Role from Cultural Psychology Perspective
Ghasem Zarei Niksa Jabari Kordlar -
Open Access Article
557 - Identifying Factors of Value Co-creation and Brand Effectiveness of Iran's Knowledge-Based Sports Companies
Ali Reza Amini Mohammad Reza Moradi Rasul Nazari -
Open Access Article
558 - Validation of the dimensions and components of the personal branding model of Bank Tejarat managers
Kiasat Mohammadi ali mehdizDE ashrafi hassan rangriz amir gholamabri -
Open Access Article
559 - Designing personal branding pattern of banking industry managers (case study of Tejarat Bank) with theme analysis method
Kiasat Mohammadi Ali MehdizDEAshrafi Hasan Rangriz Amir Gholamabri -
Open Access Article
560 - investigation of the relationship between consequences of the sensory branding and change of customers' behavior in the industrial markets of disinfectants
Hossein Farsiani Hormoz Mehrani Hamidreza Saeednia mohsen mohammadian saravi -
Open Access Article
561 - Determining the effects of marketing through social media On the perceived value of customers in Turkish luxury clothing brands
heydar mortezapoor akbar golmahammadpur mihan hossennazhd gargari jabrail marzi alamdari -
Open Access Article
562 - Identification and analysis of factors affecting the preference of domestic products over foreign counterparts by Iranian consumers (case of study: food, cosmetic and electrical products)
Shahriar Azizi Hesamedin Nemati naghmeh kamrani -
Open Access Article
563 - The effect of customer value creation customer involvement and customer satisfaction on brand loyalty of insurance alborz
nahid baharvand -
Open Access Article
564 - Investigating the Effect of Brand Orientation on Business Performance with Respect to the Mediating Role of Entrepreneurial Tendency and Innovation (Case Study: Ronix Company)
Mansour Torkiantbar@yahoo.com Kimia Kashani nia -
Open Access Article
565 - Investigating the effect of brand value on purchase intention by considering the mediating role of customer satisfaction and the moderating role of infatuation experience (Case study: Customers of the Digikala online store)
Maedeh Karimi zahra Alahverdi -
Open Access Article
566 - The pattern of the phenomenological model of the employer brand has been presented with an emphasis on human capital in the domestic automotive industry
َAsghar Jabarzadehparnagh Hamidreza Saeednia Abdul Hossein Karampour -
Open Access Article
567 - Effect of Yield fluctuation and Investor Sensitivity on the relationship between Social Responsibility and Brand pricing
رحیم بنابی قدیم sara Mohamad Alipor Novin -
Open Access Article
568 - The effect of social network marketing on purchasing intention with the mediating effect of perceived value and satisfaction of leather brand of Mashhad
Roghye Moradnezhad Baghrabad arezo abedi.golshan elnaz naeiji -
Open Access Article
569 - The Strategic Role of Education in Developing the Personal Brand of Bank Managers
Kiasat Mohammadi ali mehdizadeh ashrafi hassan rangriz amir gholamabri -
Open Access Article
570 - Prioritizing the Effective Components of the Employer Branding Model Based on Artificial Intelligence Using the Fuzzy Analytic Hierarchy Process (A Case Study in the Iranian Electricity Industry
Hassan Azari Vahidreza Mirabi Daryoush Gholamzadeh
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