Modelling and Ranking the Antecedents of Brand Hate among Customers of Home Appliance

Subject Areas : Business Strategy

Mohammad Reza Dalvand ¹ , Vahid Reza Mirabi ² , Mohammad Hosein Ranjbar ³ , Serajodin Mohebi ⁴

1 - Department of Management, Qeshm Branch, Islamic Azad University,Qeshm, Iran
2 - DepartmentofManagement, CentralTehranBranch, Islamic Azad University,Tehran, Iran
3 - DepartmentofManagement, BandarabbasBranch, Islamic Azad University,Bandarabbas, Iran
4 - Department of Management, Qeshm Branch, Islamic Azad University,Qeshm, Iran

Received: 2018-05-14 Accepted : 2019-01-11 Published : 2019-02-18

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