Effects of Brand Experiences on the Customers Willingness to Pay More

Raissifar, K.; Bakhtiari, H.; Taheri, M.

Journal of Industrial Strategic Management

Issue 32 Vol. 10 Spring 2014

Submit Your Paper
Review for this publication

PDF XML

Downloads : 33

Export Article
- BibTex
- EndNote
- RIS
- ISI
- APA
- MLA
- HARVARD
- VANCOUVER
- Mendeley
- HTML
Related Links
- Google Scholar
More by Authors Link
- DOAJ
- Google Scholar
- PubMed

Share To

Article Url

Manuscript ID : 557487 Visit : 112 Page: 15 - 28

Article Type: Original Research

Effects of Brand Experiences on the Customers Willingness to Pay More

Subject Areas : policy making

K. Raissifar ¹ ( PhD student in Management, University of Tehran, Tehran, Iran, email: Raissifar@ut.ac.ir )
H. Bakhtiari ² ( MA in Management, email: Hamedbakhtiarii@gmail.com )
M. Taheri ³ ( MA in Management, email: mehrdad_taheri22@yahoo.com )

Received: 2015-10-13 Accepted : 2015-10-13 Published : 2014-01-01

Keywords:

Abstract :

References:

Share To

Article Url

Effects of Brand Experiences on the Customers Willingness to Pay More

Sanad

Links

Related Centers

Technical Support

Official pages