Evaluation of the Phantasm and Branding of Tourism Destinations (case study: South Khorasan Province, Iran)

Subject Areas : Geography and tourism planning, geography and urban planning, urban planning, architecture, geography and rural planning, political geography

Mohammad  Eskandari Sani ¹ (Assistant Professor, Faculty of literature and Humanities,University of Birjand, Birjand, Iran)
Ebrahim  Rezaei ² (Ph.D. student in Geography & Urban Planning,Tarbiat Modares University, Tehran, Iran)

Received: 2020-04-11 Accepted : 2020-04-11 Published : 2020-03-01

Keywords: tourist destinations, Tourist Branding, South Khorasan Province,

References:

Beishami, B., Khodayari, B., & Parszadeh, A. (2016). A model of tourism destination
branding for Iran: integrating the concepts of branding and destination image.
Journal of Tourism Planning and Development, 18, 202-221.
Bach Van. T. (2015). Vietnam’s Tourism Branding, Proceedings of the Second Asia-
Pacific Conference on Global Business, Economics, Finance and Social Sciences
(AP15Vietnam Conference) ISBN: 978-1-63415-833-6 Danang-Vietnam, Paper
ID: VL515
Beerli, A., & Martin, J. D. (2004). Factors influencing destination image. Annals of
tourism research, 31(3), 657-681.
Clarke, J. (2000). Tourism brands: An exploratory study of the brands box model.
Journal of vacation marketing, 6(4), 329-345.
Dragoş, S. (2014). Travel &Tourism Competitiveness: A Study of World's Top
Economic Competitive Countries. Procedia Economics and Finance 15, 273-1280.
Dinnie, K. (2011), City Branding, Theory and Cases. Palgrave Macmillan publication;
239 pages.
Gunn, C. A. (1988). Vacationscape: Designing tourist regions. New York: Van
Nostrand Reinhold.
Hankinson, G. & Cowking, P (1993). ‘Branding in Action’. London: McGraw-Hill.
Habibi, R. S. (2008). Mental imagery and the concept of place. Honar-Ha_Ye_Ziba,
35, 39-50.
Hooman, H. A. (2010). Handbook of qualitative research. Tehran: SAMT.
Jansson, J., & Power, D. (2006). The image of the city: Urban branding as constructed
capabilities in Nordic city Regions. Department of Social and Economic
Geography, Uppsala University.
Kavaratzis, M. (2008). From city marketing to city building; an interdisciplinary
analysis with refrence to Amesterdam, Budapest, and Athens (Unpublished
doctoral dissertation). University of Groningen, the Netherlands.
Kavaratzis, M. (2009). Cities and their brands: Lessons from corporate branding. Place
Branding and Public Diplomacy, 5(1), 26–37.
Konecnik, M. (2006), CroatIan-based Brand Equity for slovenia As a Tourism
destination. Economic and business review, 8(1), 83–108.
Lake, L. (2009). What is Branding and How Important is it to Your Marketing
Strategy? Retrieved from http: //marketing about.com/cs/brandmot a/what is
branding.htm.

Morgan, N., Pritchard, A., & Piggott, R. (2002). New Zealand, 100% pure. The
creation of a powerful niche destination brand. Journal of brand management, 9(4),
335-354.
Morgan, N., Pritchard, A., & Pride, R. (2004). Destination Branding: Creating the
Unique Destination Proposition (2nd Ed.). New York: Elsevier.
Mahmoudi, S., Ranjbarian, B., & Fathi, S. (2015). Understanding the Effective Factors
in the Mental Image of Foreign Tourists Who Visit Iran. Journal of Tourism
Planning and Development, 13, 72-92.
Martins. M. (2015). Destinations with recognizable images (World Heritage Sites/
cities) and tourists’ positive perceptions have more probability of being chosen.
Journal of Tourism and Hospitality Management, 3, (2), 1-14.
Naidoo, P., & Ramseook-Munhurrun, P. (2012). The brand image of a small island
destination. Tourismos: An International Multidiciplinary journal Of Tourism, 7,
(2), 261-278.
Pfeifer, Markus. 2013. Regionalmarke EIFEL GmbH. Personal Interview. Conducted
on 6/10/2013.
Partovi, P. (2008). Place Phenomenology. Tehran: Arts Academy Publishing House.
Qu, H., Kim, L. H., & Im, H. H. (2011). A model of destination branding: Integrating
the concepts of the branding and destination image. Tourism management, 32(3),
465-476.
Rahmani, m. & Daniyali, T. (2013). Brand in Tourism Marketing.Tehran: Mah Kameh
Publication.
Sanayei, A. & Molayi, A. (2014). Branding for tourism purposes. Islamic World
Science Citation Center.
Richards, G., & Wilson, J. (2004). The impact of cultural events on city image:
Rotterdam, cultural capital of Europe 2001. Urban studies, 41(10), 1931-1951.
Ryan, J. (2008). The Finnish country-of-origin effect: The quest to create a distinctive
identity in a crowded and competitive international marketplace. Journal of Brand
Management, 16(1-2), 13-20.
Strauss, A. & Corbin, J. (2014). Basics of qualitative research grounded theory:
producers and techniques. (B. Mohammadi, Trans.). Tehran: Institute for
Humanities and Cultural Studies. (Original work published 2008).
Sevin, H. E. (2014). Understanding cities through city brands: City branding as a
social and semantic network. Cities, 38, 47-56.
Zhou, L., & Wang, T. (2014). Social media: A new vehicle for city marketing in
China. Cities, 37, 27-32.