Design evaluating model of drivers impacting on Nostalgic behavior and its results via Exploratory Factor Analysis (EFA)& Structural Equation Modeling (SEM)
Subject Areas : StatisticsSoraya Fathallahi 1 , Elham Faridchehr 2 , Nader gharib navaz 3 , VahidReza Mirabi 4
1 - PhD Student in business management , Shahr-Qods Branch, Islamic Azad University,Tehran, Iran
2 - Assistant Prof .,Faculty of business management, Shahr -Qods Branch, Islamic Azad University,Tehran, Iran
3 - Assistant Prof .,Faculty of business management, Shahr -Qods Branch, Islamic Azad University,Tehran, Iran
4 - Associate Prof .,Faculty of business management, Tehran-Markazi Branch, Islamic Azad University,Tehran, Iran
Keywords: معادلات ساختاری, سبک زندگی, رفتار نوستالژیک, میراث برند, تحلیل عاملی اکتشافی,
Abstract :
In the present study, we first examined and identified the psychological-individual factors and considered the following components for each: psychological-individual factors included personality traits, lifestyle, motivation, learning, resistance against change; values included hedonic and utilitarianism values, self-concept and authenticity; Then, the effect of these factors on nostalgic behaviors, like tendencies, sentiments and nostalgic intensity were examined. Later on, the effect of nostalgic behaviors on need for belonging, consumption conditions, brand heritage, brand attitudes ,levels of feeling and emotions is examined, and the effects of these factors and nostalgic behaviors on purchase intention (PI) were investigated, and finally, the effect of PI on actual purchases were measured. Conceptual model that extraction of literature and testing the sample size of participants.The methodology of had two stages: stage one was examined using Exploratory Factor Analysis and the second stage using structural equations.Highlights to finding this research and present articles aims to provide managerial implications for customer nostalgia behavior via Exploratory Factor Analysis (EFA)& Structural Equation Modeling (SEM).The analytical results showed the psychological-individual factors affect Nostalgia behaviors. Nostalgia behaviors, need for belonging, consumption conditions,levels of feeling and emotions brand attitudes, affect purchase intention,but brand heritage is not significantly related purchase intentions.Finally purchase intentions are significantly related purchase behavior.
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[2] سولومون، مایکل آر ( 1392)، رفتار مصرف کننده؛ کامبیز حیدرزاده، انتشارات سارگل، تهران، اول، اول، 5362.
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