List of Articles میراث برند Open Access Article Abstract Page Full-Text 1 - Design evaluating model of drivers impacting on Nostalgic behavior and its results via Exploratory Factor Analysis (EFA)& Structural Equation Modeling (SEM) Soraya Fathallahi Elham Faridchehr Nader gharib navaz VahidReza Mirabi Open Access Article Abstract Page Full-Text 2 - Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran) soraya fatholahi Elham Faridchehr nader ghareb navaz vahed reza mirabi