Designing a Pattern the Innovative Brand in order to Improve the Competitiveness of Iran's Petrochemical Industries Using Modeling ISM
Subject Areas : Business Strategyhamed anvaripour 1 , farshid namamian 2 , Fakhraddin Maroofi Naqhdehi 3 , Farhad Vafayi 4
1 - PhD Student, Department of Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran.
2 - Assistant Professor of Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran.
3 - Associate Professor, Department of Management, Faculty of Management, University of Kurdistan, Kurdistan, Iran.
4 - Assistant Professor of Business Management Department, Kurdistan University, Sanandaj, Iran
Keywords:
Abstract :
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