Providing Marketing Strategies Based on Studying the Role of Passion toward Brand, Self-Expression and Self-Brand Integration in Building Brand Trust

Subject Areas : policy making

hossein  hajibabaei ¹ (Department of business management, Central Tehran Branch, Islamic Azad university, Tehran, Iran.)
Hassan  Esmailpur ² (Department of business management, Central Tehran Branch ,Islamic Azad university, Tehran, Iran.)

Received: 2019-03-12 Accepted : 2019-03-12 Published : 2018-03-01

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