Validation of Urban Branding Model in order to Develop the Tourism Industry of Guilan Province
Subject Areas : Business Strategy
samaneh Akhavan Foumani
1
(PhD student in Business Management, Marketing Orientation, Islamic Azad University, Zanjan Branch, Iran)
homa doroudi
2
(Associate Professor, Department of Management, Zanjan Branch, Islamic Azad University, , Zanjan ,Iran)
fereshte lotfizade
3
(Assistant Professor,Department of Management, Zanjan Branch, Islamic Azad University, Zanjan ,Iran)
Keywords:
Abstract :