A set of effective factors in creativity (competitive advantages and existing capacities) in order to achieve urban branding (Case study: Damghan city)
Mostafa Foadiyan
1
(
PhD Student, Department of Geography and Urban Planning, Semnan Branch, Islamic Azad University, Semnan, Iran.
)
Zeinab Karkehabadi
2
(
Associate Professor, Department of Geography and Urban Planning, Semnan Branch, Islamic Azad University, Semnan, Iran
)
Saeed Kamyabi
3
(
Associate Professor, Department of Geography, Semnan Branch, Islamic Azad University, Semnan, Iran
)
Keywords: Creativity, Damghan city, Urban Branding, competitive advantages, existing capacities,
Abstract :
In a new approach to the city, the creative city has been proposed as a strategic method in the field of thinking, planning and implementing urban plans. Due to the profound changes that are taking place in the urban environment, urban creativity is a vital factor in solving many of the city's problems. In this regard, the purpose of the present study; recognizing the set of effective factors in creativity (competitive advantages and existing capacities) in order to achieve urban branding in Damghan. The approach governing the research space is qualitative and the type of research is applied and in terms of implementation is survey type (observation and interview). The statistical population of the present study includes (all senior managers of the municipality, faculty members of the Department of Geography, Art and Urban Planning, city councils and people with experience in the field of urban management) who were selected using the Delphi method 17 people as a sample size. For data analysis, the method of Grand Theory (Foundation Data Theory) has been used. From the results of interviews with experts to examine the existing capacities and competitive advantages using the grounded theory method, 42 concepts and 7 categories (Imagery, strategic and comprehensive document and planning, identifying the value of competitive advantages and existing capacities, infrastructure development, innovation, urban regeneration, integrated urban management) were extracted.
From the results of interviews with experts to examine the existing capacities and competitive advantages using the grounded theory method, 42 concepts and 7 categories (Imagery, strategic and comprehensive document and planning, identifying the value of competitive advantages and existing capacities, infrastructure development, innovation, urban regeneration, integrated urban management) were extracted.
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