The role of social media on the purchase intention of customers with IR-MCI numbers (Case of study: Iranian tea)

Subject Areas : Agriculture Marketing and Commercialization

Shayan Basir ¹ , Mohammadreza AzadehDel ² , Maryam Ooshaksaraei ³

1 - Ph.D. Student, Department of Business Administration, Rasht Branch, Islamic Azad University, Rasht, Iran
2 - Department of Public Administration, Rasht Branch, Islamic Azad University, Rasht, Iran
3 - Department of Industrial Management, Rasht Branch, Islamic Azad University, Rasht, Iran

Received: 2023-12-18 Accepted : 2023-04-02 Published : 2023-06-01

Keywords:

References:

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