Subject Areas : Marketing

zahra Atf ¹ , Fariz Taheri Kia ² , Kambiz Heidarzadeh Hanzaei ³

1 - PhD Student in Business, Department of Business Management, Islamic Azad University, Roodehen Branch, Roodehen, Iran
2 - Assistant Professor, Department of Business Management, Firoozkooh Branch, Islamic Azad University, Firoozkooh, Iran.
3 - Department of Business Management, Islamic Azad University, Research Sciences Branch, Tehran, Iran

Received: 2023-12-09 Accepted : 2024-12-06 Published : 2025-01-07

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