Subject Areas : Entrepreneurship and Innovation
shahram raeissi
1
,
Maryam Rahmaty
2
,
Mohammad Javad Taghipourian
3
,
azam hajiaghajani
4
1 - chalos azad uiv
2 -
3 - Department of management, Chalous branch, Islamic Azad University, Chalous, Iran
4 - استادیار گروه مدیریت، واحد چالوس، دانشگاه آزاد اسلامی، چالوس، ایران
Keywords:
Abstract :
1. Jalalzadeh, S. R., & Momeni, A. (2024). The impact of a brand's country of origin and manufacturer on customers' perceptions of a country's institutional environment and their purchasing decisions taking into account the moderating role of beliefs arising from customer trust. Journal of System Management, 10(1), 117-132.
2. Kazemi,Z, Askarifar,K,&Ebrahimi,A. (2024). Identifying marketing capabilities in the life cycle of start-up companies.
3. Pahlavani, A., Salar, J., & Eghbal, M. (2024). Designing a Branding Model for Consumer Goods with a Social Responsibility Approach. Journal of System Management, 2(2) 103.
4. Loui Aghdam, S. A., Soltanpanah, H., Mahdieh, O., Shakeri, R., & Habibi, F. (2024). Presenting a systemic model for the effectiveness of marketing communication activities in social networks: with a political economy approach. International Journal of New Political Economy, 5(1).
5. Mohammadi,Sani Heydari, Shahraki, & Abdullah. (2023). Factors affecting the choice of marketing strategy at different stages of the product life cycle. Agricultural Economics and Development, 36(4), 337-352.
6. Aghaei, M., Sahebi, A. G.,&Kordheydari, R. (2021). Brand Valuation in the Mobile Communications Industry in Iran, Based on Brand Valuation Models. International Journal of Financial Management, 11(2).
7. Amin, M., Thurasamy, R.,Aldakhil, A. M., &Kaswuri, A. H. B. (2016). The effect of market orientation as a mediating variable in the relationship between entrepreneurial orientation and SMEs performance. Nankai Business Review International, 7(1), 39-59.
8. Azharuddin,S.,&Al-Kahtani,S.M.(2024).The Effect of Entrepreneurial Intention, Innovation, and perceived Creative Behavior on Entrepreneurship: Government Support is a Mediating Variable. International Journal of Science and Research Archive, 11(1), 1089-1105.
9. Allah Dadi,M., TajZadehNamin,A.,IranDoost, M., &SoltanPanah, H.(2018).Designing an Entrepreneurial Marketing Model Using Meta-Synthesis and Delphi (Case Study: SME in the western country). Iranian journal of management sciences, 13(49), 72-90.
10. Akhlaghi, A., Askari, A., Abdollah, N., &Rousta, A. (2022). presetting a model for selection and developing brand with an emphasis on the role of strategies. Consumer Behavior Studies Journal, 9(1), 75-91.
11. Choobineh, B., Abdolvand, M. A., &Heidarzadeh, K. (2023). Designing the entrepreneurial marketing model based on the life stages of e-startups in Iran. Journal of Entrepreneurship Development, 15(4), 643-653.
12. Chaston,I.(2002).“EntrepreneurialMarketing:CompetingBy Challenging Conventions, New York, NY USA: Palgrave Publishers,
13. Foruzandeh,M.,Sanavifard,R.,&Hamidzadeh,A.(2020).Designing and explaining the international entrepreneurial marketing model for banking services startups.
14. Fatemi,F.,Saeidi,P.,&Samiee,R.(2020).Designing an Entrepreneurial Marketing Model with a Combined Approach of Interpretive Structural Modeling-Fuzzy Delphi. Journal of Studies in Entrepreneurship and Sustainable Agricultural Development, 7(1), 71-86.
15. Gao,Y. L., Zhang, L., &Wei,W. (2021). The effect of perceived error stability, brand perception, and relationship norms on consumer reaction to data breaches. International Journal of Hospitality Management, 94, 102802.
16. Gholamrezaei,D.Kiaei,B.&Aliakbardost,M,(2019).Investigating the Effect of Entrepreneurial Orientation and Marketing Ability on brand Performance with the Mediating Role of Brand Orientation in B2B Businesses,TheFirst National Interdisciplinary Research Conference in Management and Humansciences,Tehran,Iran.
17. Hsiu-Fang,H.Sieh&Shannon,S.E.(2005).Three Approaches to Qualitative Content Analysis. Qualitative Health Research, 15(9), 1277-1288.
18. Hills, G. &Hultman, C. (2005). “Marketing, Entrepreneurship and SMES: Knowledge and education revisite.
19. Hills, G.E. &Hultman,C.M. (2011). “Academic roots: The past and present of entrepreneurial marketing”, Journal of Small Business & Entrepreneurship, 24(1), 1-10.
20. Hills, G.E., Hultman, C.M. & Miles, M.P. (2008). The evolution and development of entrepreneurial marketing, Journal of Small Business Management, 46(1), 99-112.
21. Haig,M.(2005). Brand failures: The Truth about the 100 Biggest branding Mistakes of all time. Kogan Page Publishers.
22. Hisrich, R. D., &Ramadani,V. (2018). Entrepreneurial marketing: a practical managerial approach. Edward Elgar Publishing.
23. Hamidizadeh, M.R.,Gharehche,M.,Ataei,M.,&Pashabadi, M. (2014). A Survey of the Impact of Entrepreneurial Marketing on Brand Performance of Educational SMEs. Journal of Entrepreneurship Development, 7(2), 327-347
24. Kasegarha,M,Taghipourian,M.J.,Gilanipour,J.,&Mokhtari,M., Designing a Qualitative Model of Entrepreneurial Marketing in Corporate Banking. Marketing Management, 1402;59(18):21-41.
25. Khazaeipool,Tajzadehnamin,Zarghamborojni,& Karroubi (2019).Entrepreneurial hospitality marketing in Iran functional pattern. Tourism Management Studies Quarterly, 14(46), 1-46.
26. KohyariHaghighat, A., KohyariHaghighat, K., &MohammadiHoseini, S. A. (2019). Marketing innovation and brand performance of superior pharmaceutical companies in 2017: a descriptive study. Journal of Rafsanjan University of Medical Sciences, 18(9), 909-920.
27. KohyariHaghighat,A.,Feiz,D.,Azar,A.,Zarei, A., &DehdashtiShahrokh, Z. (2018). Designing and explaining a model for brand decline in food industry with mixed method. Journal of Business Management Perspective, 17(34), 53-70.
28. KehiariHaqirat,A,Faiz,D,Azar,A&DehdashtiSh.(2020). Preventing the decline of brand performance by emphasizing the role of social responsibility. Scientific Journal of Business Strategies, 15(11), 134-145.
29. KousehGharavi,S.,&SafariyanHamedani, S. (2019). Design Strategic Entrepreneurial Marketing Model in Building Industry with Exploratory Mixed approach. Journal of Entrepreneurship Development, 12(1), 121-140.
30. Kasegarha, M.,Taghipourian, M. J., Gilanipour, J., &Mokhtari, M. (2023).Designing a Qualitative Model of Entrepreneurial Marketing in Corporate Banking. Journal of Marketing Management, 18(59), 21-41.
31. Jaberi, A., MazloomiSoveini, F., Khazaei Pool, J., &Moradi, M. (2018). A Study of the Effect of Service Marketing Mix Factors on Satisfaction of Football Fans. Sport Physiology & Management Investigations, 9(4), 133-146.
32. Jaberi, A., Khazaei Pool, J.,&Asadi,H.(2018). The Effect of Perceived Quality of Sport Tourism Destinations on Satisfaction and Intention to Revisit. Sport Management Journal, 10(1), 17-32.
33. . Lim, J. H., & Kim, B. K. (2022). The relationship between entrepreneurial orientation and corporate performance: the mediating effects of product development speed and product quality. Asian Journal of Technology Innovation, 30(2), 276-294
34. Li, K., Liu, J., Fu, H., & Zhao, N. (2021). An integrated system with multiple product lifecycles for remanufacturing (IS-MPLR): new opportunities and challenges. International Journal of Computer Integrated Manufacturing, 34(1), 20-40.
35. Mazloumzadeh,&Haqshenkashani.(2019).Investigating the Effect of Viral, Sensory and Direct Marketing on Brand Revival (case study of Arj Company)
36. Morris,M.H.,Schindehutte,M.&Laforge,R.W.(2002). Entrepreneurial marketing :a construct for integrating emerging entrepreneurship and marketing perspectives”, Journal of marketing theory and practice, 10(4), 1-1
37. Morris,M.H.&Kurato,D.(2001).“Corporate Entrepreneurship: Entrepreneurial Development Inside Organization”, Dallas: Harcourt.
38. Mohabattalab, A.,&Rezvani, M.(2018).Modeling the Effect of Entrepreneurial Marketing on the Value of Customers-Oriented Brand in Dairy Industries (Case Study: Kaleh Brand). New Marketing Research Journal, 8(2), 123-138.
39. Mousavi, S. N., &Taghipour, S. (2020). Designing a brand rejuvenation model with the role of brand-oriented human resource strategy. Journal of Business Management Perspective, 18(40), -. doi: 10.29252/jbmp.18.40.79
40. Fallah,M.,Najafi,I.&Assali,E.(2015). Ranking of types of marketing to revive silent brand. Azad University, Axial Tehran Branch: Technical and Engineering Research Institute
41. Nejat, S., Kordnaeij, A., Khodadad Hosseini, S. H., &Shirkhodaie, M. (2022). Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach. Journal of Business Management, 13(4), 886-
42. Nassimi, M. A., Vazifehdoost, H., Nikomaram, H., &Mirabi, V. R. (2015). The Effect of Brand Rejuvenation on Customers’ Attitudinal and Behavioral Loyalty: A Case Study, Bank Mellat Iran. Journal of Applied Environmental and Biological Sciences, 5, 188-193.
43. NwankwoCA,KanyangaleM.Deconstructing entrepreneurial marketing dimensions in small and medium-sized enterprises in Nigeria: a literature analysis. International Journal of Entrepreneurial Venturing. 2020;12(3):321-41.
44. Oluwasanmi, O. O., &Adegeye, A. J. (2016). Entrepreneurial Marketing and the Product Life Cycle: Adaptive Strategies for SMEs in Emerging economies.
45. Ratten, V. (2020). Sport technology: A commentary. The Journal of High Technology Management Research, 31(1), 100383.
46. Rostgar, A.A.,Kehiari-Heqirit,A., &Kehiari-Heqirit,M. (2016). Brand Performance Model Design in Industrial Markets (Household Appliance Manufacturing Companies in Tehran), Organizational Resource Management Research, 21(6), 71-104.
47. Sahafzadeh, A., &Haghighi, M. (2023). D1) Designing a Model for Empowering Iranian Brands with an Emphasis on the Open Innovation Approach in the Home Appliances Industry. New Marketing Research Journal, 12(4), 91-112.
48. Sadiku-Dushi, N., Dana, L. P., &Ramadani, V. (2019). Entrepreneurial marketing dimensions and SMEs performance. Journal of Business Research, 100, 86-99
49. Sahafzadeh, A., &Haghighi, M. (2023). D1) Designing a Model for Empowering Iranian Brands with an Emphasis on the Open Innovation Approach in the Home Appliances Industry. New Marketing Research Journal, 12(4), 91-112.
50. Taghipourian, M. J., &Gharib, Z. (2015). Entrepreneurial marketing in insurance industry, State or private Compare and prioritize. International academic journal of business management, 2(12), 1-10.
51. Taghizadeh, M., Delafrooz, N., Soleimani, A. G., &Sayyar, V. H. D. (2022). Developing an entrepreneurial marketing model in the service and processing industries. International Journal of Agricultural Management and Development (IJAMAD), 12(1), 79-90.
52. Taghizadeh, M., Delafrooz, N., GholiporSoleimani, A., &HaghighatdoostySayyar, V. (2022). Designing an entrepreneurial marketing model with emphasis on corporate social responsibility (CSR). International Journal of Ethics and Society, 4(2), 50-54.
53. Toghraee, M. T., Rezvani, M., &Mobaraki, M. H. (2016). Conceptual model of entrepreneurial marketing in art-cultural marketing enterprises. Journal of Entrepreneurship Development, 9(3), 473-491.
54. Taghipourian, M. J., & Bakhsh, M. M. (2016). Brand attachment on service loyalty in banking sector. International Journal of Marketing Studies, 8(5), 146-156.
55. Wilkininhibitor,D.&Birmingham,P.(2003).Using Research Instruments: A Guide for Researchers. London: Routledge.
56. Yazdani,N.,&Ramazan,S.M.(2019).The Impact of Brand Orientation Strategy on Brand Performance with Emphasis on the Mediation Role of Brand Identity. Strategic Management Studies.
57. Zamani,A.,Jalalifarahani,K.,Samiinasr,M.,&Akhundi,N.(2024). Designing a model for promoting the country's national brand in the field of exporting goods and industrial services. Marketing Management, 1402;1(19):65-93.
58. Zhang, Y., & Wei, F. (2021). SMEs’ charismatic leadership, product life cycle, environmental performance, and financial performance: A mediated moderation model. Journal of Cleaner Production, 306, 127147.
59. Al-Shaikh, M. E., & Hanaysha, J. R. (2023). A conceptual review on entrepreneurial marketing and business sustainability in small and medium enterprises. World Development Sustainability, 2, 100039.
60. Gliga, G., & Evers, N. (2023). Marketing capability development through networking–An entrepreneurial marketing perspective. Journal of Business Research, 156, 113472.
61. Hong, Y., Sawang, S., & Yang, H. P. (2024). How is entrepreneurial marketing shaped by E-commerce technology: a case study of Chinese pure-play e-retailers. International Journal of Entrepreneurial Behavior & Research, 30(2/3), 609-631.
62. Guerola-Navarro, V., Gil-Gomez, H., Oltra-Badenes, R., & Soto-Acosta, P. (2024). Customer relationship management and its impact on entrepreneurial marketing: A literature review. International Entrepreneurship and Management Journal, 20(2), 507-547.
63. Ouragini, I., & Lakhal, L. (2024). The impact of entrepreneurial marketing on the firm performance. Journal of the Knowledge Economy, 15(2), 6003-6025.
