Effects of Brand Experiences on the Customers Willingness to Pay More

Raissifar, K.; Bakhtiari, H.; Taheri, M.

Journal of Industrial Strategic Management

Issue 32 Vol. 10 Spring 2014

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Manuscript ID : 557487 Visit : 148 Page: 15 - 28

Article Type: Original Research

Effects of Brand Experiences on the Customers Willingness to Pay More

Subject Areas : policy making

K. Raissifar ¹ , H. Bakhtiari ² , M. Taheri ³

1 - PhD student in Management, University of Tehran, Tehran, Iran, email: Raissifar@ut.ac.ir
2 - MA in Management, email: Hamedbakhtiarii@gmail.com
3 - MA in Management, email: mehrdad_taheri22@yahoo.com

Received: 2015-10-13 Accepted : 2015-10-13 Published : 2014-01-01

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Effects of Brand Experiences on the Customers Willingness to Pay More

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