Validation of the dimensions and components of the personal branding model of Bank Tejarat managers

Subject Areas : Educational management

Kiasat Mohammadi ¹ , ali mehdizDE ashrafi ² , hassan rangriz ³ , amir gholamabri ⁴

1 -
2 - Associate Professor, Department of Public Administration, Faculty of Management, Firuzkoh branch, Islamic Azad University, Firozkoh, Iran.* Corresponding author
3 - Associate Professor, Dept. of MBA, Faculty of Management, Kharazmi University,Tehran.Iran
4 - Assistant Professor, Department of Public Administration, Faculty of Management, Firuzkoh Branch, Islamic Azad University, Firozkoh, Iran

Received: 2024-12-13 Accepted : 2025-02-17 Published : 2025-03-29

Keywords: personal branding, validation, bank managers,

Abstract :

 

This research was conducted in order to validate the dimensions and components of the personal branding model of Bank Tejarat managers. The present research was carried out in the framework of a quantitative approach with a survey method and a correlation type. The researcher-made questionnaire research tool with 88 items was prepared based on the findings of the qualitative section, and its content and form validity were checked by a number of academic experts. The reliability of the questionnaire was also obtained based on Cronbach's alpha. And it was sent to the employees of Tejarat Bank.  Also, the research data were analyzed using the structural equation method and using SPSS and 4 pls smart software. The results showed; The presented model has good fit and validity. And all the obtained dimensions and components can be considered in the design of the final model. Also, the findings of equation modeling showed that the dimensions of public communication and attracting stable customers and personal skills and abilities have the highest correlation, respectively. And the dimensions of modern banking organizational training and personal knowledge and literacy have less correlation than other dimensions in the personal branding model of Tejarat Bank managers.

Keywords: personal branding, validation, bank managers

 

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