Optimal Use of Social Media From the Perspective of Brand Equity in Startups with a Data Approach
Subject Areas : Design of ExperimentAkram Ghelichkhan 1 , Sina Nematizadeh 2 , Hamid reza Saeednia 3 , Seyed Kamran Nourbakhsh 4
1 - Department of Business Management, Central Tehran branch, Islamic Azad university,Tehran, Iran.
2 - Department of Business Management, Central Tehran branch, Islamic Azad university,Tehran, Iran.
3 - Department of Business Management, NorthTehran branch, Islamic Azad university,Tehran, Iran.
4 - Department of Business Management, Central Tehran branch, Islamic Azad university,Tehran, Iran.
Keywords:
Abstract :
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