Prevention of Brand Crisis: The Brand Attachments' Role in the Mitigation of Adverse Consumer Reactions

Subject Areas : International Journal of Finance, Accounting and Economics Studies

Mohammad Kashani ¹ , Karim Hamdi ² , Mehrdad Navabakhsh ³

1 - Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
2 - Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
3 - The factuality of humanities and social science. Science and Research Branch. Islamic Azad University. Tehran, Iran.

Received: 2022-01-23 Accepted : 2022-03-28 Published : 2022-12-01

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