Identifying the Effective Factors of Oral Electronic Marketing on Brand Equity

Subject Areas : Business Strategy

Azadeh Darvish ¹ , Fereshteh Lotfizadeh ² , Kambiz Hiedarzadeh ³ , Rahim Mohtaram ⁴

1 - Ph.D. Candidate, Department of Bussiness Management, UAE Branch, Islamic Azad University, Dubai, United Arab Emirates.
2 - Assistant Professor, Department of Business Management, Zanjan Branch, Islamic Azad University, Zanjan, Iran
3 - Associate Professor, Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
4 - Assistant Professor Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran.

Received: 2022-08-22 Accepted : 2022-09-29 Published : 2023-01-01

Keywords:

References:

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