The Effect of Brand Identity on Brand Performance and Employees, Job Satisfaction with the Intermediating Role of Organizational Confidence

Subject Areas : Business Strategy

Mohammad-Reza Rabiee Mandejin ¹

1 - Department of Public Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2019-04-23 Accepted : 2019-07-27 Published : 2019-07-01

Keywords:

References:

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