Validation of the Pattern of Brand Marketing Efforts on Social Media with Customers in the Dermato-Cosmetic Industry

Subject Areas : Business Strategy

Yones  Kafilaleh ¹ (Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran)
Hossein  Bodaghi Khajeh Noubar ² (Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran)
Alireza  Motemani ³ (Department of Industrial Management, Faculty of Management and Accounting, Shahid Beheshti University, G.C, Tehran, Iran)
Aliakbar  Peyvasteh ⁴ (Department of Management, Osveh Institute of Higher Education, Tabriz, Iran)

Received: 2021-09-04 Accepted : 2021-11-22 Published : 2021-11-22

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References:

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