Culture and its role in the public diplomacy

Subject Areas : INTERCULTURAL STUDIES QUARTERLY

noozar shafihi ¹ ( دانشیار، روابط بین‌الملل، دانشگاه اصفهان )
farhad ghanbari ² ( دانش‌آموخته روابط بین‌الملل، دانشگاه اصفهان )
aziv kiani ³ ( دانشجوی دکترای حقوق عمومی، دانشگاه آزاد اسلامی واحد خوراسگان )

Received: 2016-06-09 Accepted : 2016-06-29 Published : 2016-08-22

Keywords: Diplomacy, culture, Public Diplomacy, Cultural diplomacy, National Brand,

Abstract :

The new 21 century has altered the political constellation amongst actors of international relations. Yet, one thing is certain that today’s world cannot be separated from diplomacy. Diplomacy in the world has highlighted into three version. The first version of diplomacy in traditional terms, which is seen as the substance, aim and attitudes of a state’s relations with others to put these into effect, is called formal diplomacy. It is just prevail among officials of state actors in which states aims to effecting on another state or finally achieve mutual influencing (state to state diplomacy). Another dominant diplomacy of today is public diplomacy in which states aim to influence on people of other countries (state- people diplomacy). Since, in this kind of diplomacy, the cultural element being used at the high level, it is known as cultural diplomacy. In other words, cultural diplomacy is a subset or branch of public diplomacy in which culture is using as the foundation for soft power to dialogue and negotiate with others. The third version is cyber diplomacy that is named people to people diplomacy in which people are linked with each other by information’s and communication’s networks in order to make helping peace in the world. Emphasizing on public diplomacy, the main question of this article is what is public diplomacy and the role of culture in the public diplomacy? In this line, main hypothesis is that since the culture is the essence of public diplomacy so any public diplomacy for being influential should utilize culture in its enforcement. The conduct of inquiry in this research based on descriptive-analytical.

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