List of Articles National Brand

• Open Access Article
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  1 - Evaluation the effect of Generics-Prone Purchaser Demographics and Pcychographic Characteristics on Generics Purchase’s Decision-Making
  B. Kheiry M. Haji mohammad reza
• Open Access Article
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  2 - Examining the Role of Human Resources in Hotel Ranking in Iran
  Amir Mohsen Madani Leila Bagheri NezamAbad
• Open Access Article
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  3 - Conceptualization of international branding by Econometrics method
  fatemeh fathollahi MOHAMMAD AZIZI maryam lashkarizadeh
  10.30495/jisds.2022.60083.11502
• Open Access Article
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  4 - Modeling the Purchase Intention of the Iranian Brand in the Home Appliance Industry
  Alireza Alikhani Saeid Sharifi
• Open Access Article
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  5 - Designing a model of factors affecting the promotion of the image of the national brand (Iranian-made logo) in regional markets (Case study: Export of high voltage electrical equipment - transformer)
  Abdul Ali Ameri Abdol allah Naami Bita Tabrizian
• Open Access Article
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  6 - Identifying Factors Affecting National Brand Promotion in the Automotive Industry with Economic Approach
  seyed shahab mousavi mahmud samiei nasr farhad hosseinzadeh lotfi
• Open Access Article
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  7 - Culture and its role in the public diplomacy
  noozar shafihi farhad ghanbari aziv kiani