Modeling the Purchase Intention of the Iranian Brand in the Home Appliance Industry
Subject Areas : Majlesi Journal of Telecommunication DevicesAlireza Alikhani 1 , Saeid Sharifi 2
1 - MSc student in executive management, Islamic Azad University, Isfahan Branch (Khorasgan), Isfahan, Iran
2 - Khorasgan Branch, Islamic Azad University
Keywords:
Abstract :
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