Designing and Explaining the Model of Brand Experience with the Citizenship Behavior of Customers in the Banking Industry
Subject Areas : Finance
Mina RezaSoltani
1
,
Shahrbanoo Gholipour Fereydooni
2
,
Seyyed Ali Nabavi Chashmi
3
,
Mojtaba Maleki
4
1 - Ph.D. Candidate, Department of Business Management, Babol Branch, Baobol, Iran.
2 - Assistance professor, Department of Business Management, Babol Branch, Baobol, Iran.
3 - Associate professor, Department of Business Management, Babol Branch, Baobol, Iran.
4 - Assistance professor, Department of Business Management, Babol Branch, Baobol, Iran.
Keywords:
Abstract :
