Brand Attachment in Consumer- Brand Relationship
Subject Areas : Business Strategy
Nahid Reihani
1
(Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran)
Mohamad- Ali Abdolvand
2
(Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran)
kambiz Heidarzadeh
3
(Assistant Professor, Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran)
Mohsen Khounsiavash
4
(Department of Management and Accounting, Qazvin Islamic Azad University, Qazvin, Iran)
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