Entropy Method to Analyze the Impact of Eco-Friendly Consumer Attitudes on Green Brand Intention: Apple Brand Consumers
Subject Areas :
Applied Mathematics Modeling
Maryam
Ghiasabadi Farahani
1
(PhD Business Management, Young and Elite Researchers Club, Arak Branch, Islamic Azad University, Arak, Iran)
Peyman
Ghafari Ashtiani
2
(b Department of Business Management, Arak Branch, Islamic Azad University, Arak, Iran.)
Majid
Shadmand
3
(Master of Public Administration, Islamic Azad University, Khorasgan Branch, Isfahan, Iran.)
Received: 2022-03-14
Accepted : 2022-03-15
Published : 2021-12-01
Keywords:
References:
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