Entropy Method to Analyze the Impact of Eco-Friendly Consumer Attitudes on Green Brand Intention: Apple Brand Consumers
الموضوعات :
Maryam Ghiasabadi Farahani
1
(
PhD Business Management, Young and Elite Researchers Club, Arak Branch, Islamic Azad University, Arak, Iran
)
Peyman Ghafari Ashtiani
2
(
b Department of Business Management, Arak Branch, Islamic Azad University, Arak, Iran.
)
Majid Shadmand
3
(
Master of Public Administration, Islamic Azad University, Khorasgan Branch, Isfahan, Iran.
)
تاريخ الإرسال : 11 الإثنين , شعبان, 1443
تاريخ التأكيد : 12 الثلاثاء , شعبان, 1443
تاريخ الإصدار : 26 الأربعاء , ربيع الثاني, 1443
الکلمات المفتاحية:
Entropy method,
Green Brand Quality,
Green Purchase Intention,
Environmental concern,
environmental attitude,
ملخص المقالة :
The present study seeks to investigate the impact of environmental friendly consumers' attitude on green brand intention. Based on literature review and identified gaps the study proposed an integrated theoretical model. To empirically test the proposed model this study collected data from 384 individual customers of questionnaire survey method. The study utilized Structural Equation Modeling (SEM) technique to statistically analyses measurement and structural models. The results show the positive effect of variables (environmental concern, attitude to environment, green brand quality and empirical satisfaction on green brand) on green purchase intention and negative impact of variable (environmental knowledge) on green purchase intention is.
المصادر:
Ahmad, A. N. E. E. S., & Thyagaraj, K. S. (2015). Consumer’s intention to purchase green brands: The roles of environmental concern, environmental knowledge and self-expressive benefits. Current World Environment, 10(3), 879-889.
Akenji, L. (2014). Consumer scapegoatism and limits to green consumerism. Journal of Cleaner Production, 63, 13-23.
Aman, A. L., Harun, A., & Hussein, Z. (2012). The influence of environmental knowledge and concern on green purchase intention the role of attitude as a mediating variable. British Journal of Arts and Social Sciences, 7(2), 145-167.
Bellizzi, J. A., & Hite, R. E. (1992). Environmental color, consumer feelings, and purchase likelihood. Psychology & marketing, 9(5), 347-363.
Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: what is it? How is it measured? Does it affect loyalty? Journal of marketing, 73(3), 52-68.
Chen, H. C., & Yang, C. H. (2019). Applying a multiple criteria decision-making approach to establishing green marketing audit criteria. Journal of cleaner production, 210, 256-265.
Chen, T. B., & Chai, L. T. (2010). Attitude towards the environment and green products: Consumers’ perspective. Management science and engineering, 4(2), 27-39.
Chen, Y. S. (2008). The driver of green innovation and green image–green core competence. Journal of business ethics, 81(3), 531-543.
Chen, Y. S., Huang, A. F., Wang, T. Y., & Chen, Y. R. (2020). Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty. Total Quality Management & Business Excellence, 31(1-2), 194-209.
Cherian, J., & Jacob, J. (2012). Green marketing: A study of consumers' attitude towards environment friendly products. Asían social science, 8(12), 117.
Dangelico, R. M., & Vocalelli, D. (2017). “Green Marketing”: an analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner Production, 165, 1263-1279.
Esakki, T. (Ed.). (2017). Green Marketing and Environmental Responsibility in Modern Corporations. IGI Global.
Ghafari Astiani, P., & Ghiasabadi Farahani, M., (2017). Investigating the determinants of environmentally friendly strategy on green competitive advantage and green export performance. Journal of Business Management. 9(35): 124-139. (Persian).
Ghiasabadi Farahani, M., & Ghafari Astiani, P., (2018). Eco-Friendly Marketing Strategy with the Role of Porter's Competitive Advantage. Business Reviews. 16(88-89). 53-62. (Persian).
Ghiasabadi Farahani, M., Ghafari Ashtiani, P., Gholipour Fereydoni, Sh., Shababi, H. (2021). Identify the Factors Affecting the Desire to Buy Green Packaging. Packaging, 12(45): 6-21.
Ghiasabadi Farahani, M., Ghafari Ashtiani, P., Rezaei, A.R., Naghdi, M. (2021). Factors Influencing the Attitude of Environmentally Friendly Athletes Towards the Intention to Buy Green Transportation Among Athletes in Markazi province. Jadeh Journal.
Gonçalves, H. M., Lourenço, T. F., & Silva, G. M. (2016). Green buying behavior and the theory of consumption values: A fuzzy-set approach. Journal of Business Research, 69(4), 1484-1491.
Hamdi, K., Ghaffari; A. & Afsordegan., (2011)., A Study on the Effective Factors on Young Consumer’s Green Willingness: Tehran case study., Journal of Marketing Management., 6(12): 21-43.
F Hosseinzadeh-Lotfi, M Izadikhah, R Roostaee, M Rostamy-Malkhalifeh, A goal programming procedure for ranking decision making units in DEA, Theory of Approximation and Applications, 2011, 7(2), 19-38
M Izadikhah, A goal programming method for deriving fuzzy priorities of criteria from inconsistent fuzzy comparison matrices, Management Science Letters, 2012, 2(1), 29-42
M Izadikhah, A modified interactive procedure to solve multi-objective group decision making problem, Journal of Data Envelopment Analysis and Decision Science, 2014, 1-23
M Izadikhah, A Step by Step Method to Improve the Performance of Decision Making Units, Journal of mathematical Extension, 2015, 9, 91-107
M Izadikhah, S Alikhani, An improvement on STEM method in multi-criteria analysis, Journal Of Mathematical Extension, 2012, 6(213), 21-39
M Izadikhah, Financial Assessment of Banks and Financial Institutes in Stock Exchange by Means of an Enhanced Two stage DEA Model, Advances in Mathematical Finance and Applications, 2021, 6(2), 207-232
Indriani, I. A. D., Rahayu, M., & Hadiwidjojo, D. (2019). The Influence of Environmental Knowledge on Green Purchase Intention the Role of Attitude as Mediating Variable. International Journal of Multicultural and Multireligious Understanding, 6(2), 627-635.
Jha, R., & Singh, V. P. (2008). Evaluation of riverwater quality by entropy. KSCE Journal of Civil Engineering, 12(1), 61–69.
Jeong, E., Jang, S. S., Day, J., & Ha, S. (2014). The impact of eco-friendly practices on green image and customer attitudes: An investigation in a café setting. International Journal of Hospitality Management, 41, 10-20.
Joshi, Y., & Rahman, Z. (2015). Factors affecting green purchase behaviour and future research directions. International Strategic management review, 3(1-2), 128-143.
Julia, T., & Kassim, S. (2019). Exploring green banking performance of Islamic banks vs conventional banks in Bangladesh based on Maqasid Shariah framework. Journal of Islamic Marketing.
Kautish, P., & Dash, G. (2017). Environmentally concerned consumer behavior: evidence from consumers in Rajasthan. Journal of Modelling in Management.
Khan, I., & Rahman, Z. (2015). A review and future directions of brand experience research. International Strategic Management Review, 3(1-2), 1-14.
Kumar, B., Manrai, A. K., & Manrai, L. A. (2017). Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study. Journal of Retailing and Consumer Services, 34, 1-9.
Leonidou, L. C., Fotiadis, T. A., Christodoulides, P., Spyropoulou, S., & Katsikeas, C. S. (2015). Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance. International Business Review, 24(5), 798-811.
Li, W. Y., Chow, P. S., Choi, T. M., & Chan, H. L. (2016). Supplier integration, green sustainability programs, and financial performance of fashion enterprises under global financial crisis. Journal of Cleaner Production, 135(8): 57-70.
Lin, Y. H. (2015). Innovative brand experience's influence on brand equity and brand satisfaction. Journal of Business Research, 68(11), 2254-2259.
Liu, Q., Wang, S., Zhang, W., Li, J., Zhao, Y., & Li, W. (2017). China’s municipal public infrastructure: Estimating construction levels and investment efficiency using the entropy method and a DEA model. Habitat International, 64, 59–70.
Mandel, N., & Johnson, E. J. (2002). When web pages influence choice: Effects of visual primes on experts and novices. Journal of consumer research, 29(2), 235-245.
Miranda-de la Lama, G. C., Estévez-Moreno, L. X., Villarroel, M., Rayas-Amor, A. A., María, G. A., & Sepúlveda, W. S. (2019). Consumer attitudes toward animal welfare-friendly products and willingness to pay: Exploration of Mexican market segments. Journal of applied animal welfare science, 22(1), 13-25.
Mishra, P., & Sharma, P. (2010). Green marketing in India: Emerging opportunities and challenges. Journal of Engineering, Science and Management Education, 3(1), 9-14.
Morovati sharifabadi, A., Namakshenas Jahromi, M., & Ziaei Bideh, A., (2015)., Investigating the effect of green innovation dimensions on firm performance: the study in tile and ceramic industry in Yazd province., Industrial Management Studies., 12(33): 25-42. (Persian).
Nandy, M., & Lodh, S. (2012). Do banks value the eco-friendliness of firms in their corporate lending decision? Some empirical evidence. International Review of Financial Analysis, 25: 83-93.
(2015). Green generation: millennials say sustainability is a shopping priority.
Otto, S., & Pensini, P. (2017). Nature-based environmental education of children: Environmental knowledge and connectedness to nature, together, are related to ecological behaviour. Global Environmental Change, 47, 88-94.
Panda, T. K., Kumar, A., Jakhar, S., Luthra, S., Garza-Reyes, J. A., Kazancoglu, I., & Nayak, S. S. (2020). Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism. Journal of Cleaner Production, 243, 118575.
Papadas, K. K., Avlonitis, G. J., & Carrigan, M. (2017). Green marketing orientation: Conceptualization, scale development and validation. Journal of Business Research, 80, 236-246.
Papadas, K. K., Avlonitis, G. J., Carrigan, M., & Piha, L. (2019). The interplay of strategic and internal green marketing orientation on competitive advantage. Journal of Business Research, 104, 632-643.
Polonsky, M. J. (2011). Transformative green marketing: Impediments and opportunities. Journal of Business Research, 64(12), 1311-1319.
Pomarici, E., & Vecchio, R. (2014). Millennial generation attitudes to sustainable wine: an exploratory study on Italian consumers. Journal of Cleaner Production, 66, 537-545.
Prakash, G., & Pathak, P. (2017). Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation. Journal of Cleaner Production, 141, 385-393.
Poordavoodi, A., Goudarzi, M. R. M., Javadi, H. H. S., Rahmani, A. M., & Izadikhah, M. (2020). Toward a More Accurate Web Service Selection Using Modified Interval DEA Models with Undesirable Outputs. Cmes-Computer Modeling in Engineering and Sciences, 123, 525–570.
R Roostaee, M Izadikhah, F Hosseinzadeh Lotfi, An interactive procedure to solve multi-objective decision-making problem: an improvment to STEM method, Journal of Applied Mathematics, 2012
Rahmi, D. Y., Rozalia, Y., Chan, D. N., Anira, Q., & Prima, R. (2017)., Green brand image, green awareness, green advertisement, and ecological knowledge in improving green purchase intention and green purchase behavior on creative industry products.
Shannon, C. E. (1948). A Mathematical Theory of Communication. Bell System Technical Journal, 27(4), 623–656.
Saari, U. A., Baumgartner, R. J., & Mäkinen, S. J. (2017). Eco-friendly brands to drive sustainable development: replication and extension of the brand experience scale in a cross-national context. Sustainability, 9(7), 1286.
Sahin, A., Zehir, C., & Kitapçı, H. (2011). The effects of brand experiences, trust and satisfaction on building brand loyalty; an empirical research on global brands. Procedia-Social and Behavioral Sciences, 24, 1288-1301.
Simão, L., & Lisboa, A. (2017). Green marketing and green brand–The Toyota Case. Procedia manufacturing, 12, 183-194.
Sumargo, B. (2018). Comparing better environmental knowledge based on education and income using the odds ratio. Procedia Computer Science, 135, 105-112.
Tong, Q., Anders, S., Zhang, J., & Zhang, L. (2020). The roles of pollution concerns and environmental knowledge in making green food choices: Evidence from Chinese consumers. Food Research International, 130, 108881.
Urien, B., & Kilbourne, W. (2011). Generativity and self‐enhancement values in eco‐friendly behavioral intentions and environmentally responsible consumption behavior.Psychology & marketing, 28(1), 69-90.
Vilkaite-Vaitone, N., & Skackauskiene, I. (2019). Green marketing orientation: evolution, conceptualization and potential benefits. Open Economics, 2(1), 53-62.
Wheeler, M., Sharp, A., & Nenycz-Thiel, M. (2013). The effect of ‘green’messages on brand purchase and brand rejection. Australasian Marketing Journal (AMJ), 21(2), 105-110.
Wu, H. C., & Ai, C. H. (2016). Synthesizing the effects of experiential quality, excitement, equity, experiential satisfaction on experiential loyalty for the golf industry: The case of Hainan Island. Journal of Hospitality and Tourism Management, 29, 41-59.
Wu, H. C., & Cheng, C. C. (2018). What drives experiential loyalty toward smart restaurants? The case study of KFC in Beijing. Journal of Hospitality Marketing & Management, 27(2), 151-177.
Wu, J., Liao, H., Wang, J. W., & Chen, T. (2019). The role of environmental concern in the public acceptance of autonomous electric vehicles: A survey from China. Transportation Research Part F: Traffic Psychology and Behaviour, 60, 37-46.
Yang, D., Lu, Y., Zhu, W., & Su, C. (2015). Going green: How different advertising appeals impact green consumption behavior. Journal of Business Research, 68(12), 2663-2675.
R Zare, M Izadikhah, Multi-criteria decision making methods for comparing three models of aluminum ingot production through life cycle assessment, Applied Ecology and Environmental Research, 2017, 15(3), 1697-1715
Zhu, Q., & Sarkis, J. (2016). Green marketing and consumerism as social change in China: Analyzing the literature. International Journal of Production Economics, 181, 289-302.
