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List of Articles
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Open Access Article
1 - Identifying and explaining the strategies of maintaining sports benefactors in the construction of sports facilities
Esmaeil Deldadeh Mehraban Zynalabedin Fallah Taher Bahleke Asra AskariThe aim of the research was to identify the strategies of maintaining sports charities with an emphasis on the construction of sports facilities. This research was descriptive-analytical and based on the research approach, it was an exploratory mix. The statistical popu MoreThe aim of the research was to identify the strategies of maintaining sports charities with an emphasis on the construction of sports facilities. This research was descriptive-analytical and based on the research approach, it was an exploratory mix. The statistical population of the qualitative part consisted of experts in the field of attracting and retaining donors in sports, and purposeful sampling and 16 semi-structured interviews were conducted. People were selected as a statistical sample using the cluster-random method. In order to analyze the data in the qualitative part, conventional analysis method was used and in the quantitative phase of the research, structural equation modeling method was used. Based on the findings of the qualitative section, a total of 52 primary codes were created, and using these codes, a questionnaire on the maintenance strategies of sports benefactors consisting of 25 items was designed and tested in the quantitative section. After the exploratory factor analysis and identification of the constituent components of Yar Sport Donor retention strategies in the construction of sports facilities, structural equation modeling was used to determine the effects of the identified items and factors on Yar Sport Donor retention; The results of this research showed that the factors of education and research, support factors, encouragement and motivation, advertising and media, and organization of charity affairs can have an effect on the maintenance of sports benefactors as a strategy. The Ministry of Sports and Youth, by thinking together with other organizations in charge of charity affairs and taking into account the incentives and protective laws, can largely maintain sports donors to continue investing in the development of sports facilities. Manuscript profile -
Open Access Article
2 - The effect of social network marketing activities on customer satisfaction with the mediating role of the perceived value of sports store customers in Tabriz
masumeh raisy sajed pourhassanObjective: The general purpose of this research is to determine the effect of social media marketing activities on customer satisfaction with the mediating role of the perceived value of customers of sports stores in Tabriz. Methodology: This research is applied in term MoreObjective: The general purpose of this research is to determine the effect of social media marketing activities on customer satisfaction with the mediating role of the perceived value of customers of sports stores in Tabriz. Methodology: This research is applied in terms of purpose and descriptive and correlational in terms of nature and method. The statistical population of this research includes the customers of sports stores in Tabriz who are on social networks and 384 people were selected to determine the volume due to the unlimited population. The data collection tool in this research includes 3 questionnaires. the validity and reliability of the tool was confirmed.Results: The collected data were analyzed at two levels (descriptive statistics and inferential statistics). Research hypotheses were tested using SPSS and smart pls software. The obtained results indicate that social media marketing and the mediating variable of perceived value have a positive effect on customer satisfaction, and perceived value has a positive and significant effect on customer satisfaction.Conclusion: Based on the obtained model and the good and confirmed connections between the components of the model and the capacities mentioned in the model, it can be said that the development and spread of social networks has caused a change in communication and its quality, and today only business is allowed to survive. He finds that he can adjust and implement his marketing strategies according to the communication style of the modern world. Manuscript profile -
Open Access Article
3 - The effect of network marketing on Teknik brand loyalty in Bushehr consumers
safoura shahniaei Sima NajafnejadNetwork marketing, loyalty, brand, BushehrNetwork marketing, loyalty, brand, Bushehr Manuscript profile -
Open Access Article
4 - Examining the reasons for the weakness of professional ethics in the communication of the football federation at the international level
mozafar yektayar mostafa mostafapour mozhgan khodamoradpour meysam allahmoradiThere are many problems in sports communication at the international level for the sports federations of the Islamic Republic of Iran, the reasons for which should be considered in the lack of proper communication between the federations and the Asian and global authori MoreThere are many problems in sports communication at the international level for the sports federations of the Islamic Republic of Iran, the reasons for which should be considered in the lack of proper communication between the federations and the Asian and global authorities. In this research, the investigation of the reasons for the weakness of professional ethics in the communication of the football federation at the international level has been put on the agenda, and for this purpose, the analysis of the international relations of the football federation has been done. Undoubtedly, managerial weaknesses are one of the most important factors in not having a seat in the international football federation, especially the Asian Football Confederation. In this research, which was conducted in the form of a fuzzy Delphi, the opinion of the officials and experts of the football federation was analyzed in the field of strategies for obtaining seats. In general, it was found that communication with prominent people in international football, proper relations with the Asian Confederation and getting national and club hosting are the right ways to gain and maintain a powerful seat in the Asian Football Confederation.. . . .. . . . . . Manuscript profile -
Open Access Article
5 - Analysis of factors affecting the acceptance of smart technologies in the sportswear industry (case study: sports equipment stores in Tehran)
keyvan MolanorouziThe present research was conThe present research was con Manuscript profile -
Open Access Article
6 - Evaluation of the design of websites of private sports clubs in Iran based on WEB-QEM
Ali Korooki Mina Hakakzadeh Mohammad PourranjbarThe purpose of this research was to evaluate the design of websites of private sports clubs in Iran based on the WEB-QEM method. The present research method was descriptive. The statistical population included the websites of Iran's private sports clubs with a total of MoreThe purpose of this research was to evaluate the design of websites of private sports clubs in Iran based on the WEB-QEM method. The present research method was descriptive. The statistical population included the websites of Iran's private sports clubs with a total of 20 websites. The WebQEM model checklist was used by Olsina et al. (1999) as a research tool. Offline and online software were used to implement and analyze the components of this survey. The results showed that the usability measure with an average (0.2215) shows that 45% of the websites are in an average condition, the performance measure with an average (0.0656) shows that 55% of the websites are in a very unfavorable condition. The reliability criterion with an average (0.0620) shows that 25% of the websites are in an average condition and 25% are in an optimal condition, and the efficiency criterion with an average of (0.1260) shows that 50% of the websites are in an optimal condition. Finally, the WebQEM method in evaluating the websites of Iran's private sports clubs with an average (0.1188) jointly showed 35% in an unfavorable situation and 35% in an average situation. The lowest score was obtained by the Synergy Club website (0.02 points) and the highest score by the two websites of the Future Builders Club (0.74 points) in the WebQEM method. Considering the identification of the strengths and weaknesses of these websites in design, it is suggested to update and fix the current problems. Manuscript profile
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