The Effect of Social Capital on the Acceptability of the Supply Chain and Organizational Performance Considering the Two Roles of Adjustment and Mediation of the Alignment of the Management of the Supply Chain, Points and Absorbability (Study of Iran Khodro Automobile Company)

Subject Areas : Urban Management Studies

Pooyan  Ghaemi ¹ (Islamic Azad University; Science & Research Branch)

Received: 2023-09-30 Accepted : 2023-10-30 Published : 2023-11-22

Keywords: Key words: Social capital, supply chain flexibility, Mediating variable of absorpti, Moderator variable of marketin, Organizational Performance,

Abstract :

The most important goal of this research is to investigate the impact of the role of social capital on supply chain flexibility and organizational performance. In this research, the alignment of marketing supply chain management is considered as a moderating variable and absorption capacity as a mediating variable. This research is applied in terms of purpose and in terms of descriptive-analytical method with a causal approach. The statistical sample using Cochran's formula includes 392 employees of Iran Khodro Automobile Company. The standard questionnaire of Galaxy et al. (2020) was used to collect information and its face validity and factor analysis with KMO index equal to 0.928 and its reliability equal to 0.938 were obtained, which is confirmed. Using the path analysis technique, the results show that social capital has a positive and significant effect on supply chain flexibility. Also, social capital has a significant impact directly on the absorption capacity and considering the moderating role of marketing supply chain management alignment. The absorption capacity also has a positive and significant effect on the flexibility of the supply chain. Considering the moderating role of marketing supply chain management alignment as well as the mediating role of absorptive capacity, social capital also has a positive and significant effect on flexibility. Finally, supply chain flexibility has a positive and significant effect on organizational performance. Practical suggestions were also presented at the end.  

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